TVNewser Jobs PRNewser Jobs AgencySpy Jobs SocialTimes Jobs

Public Relations

Crisis Management: Three Ways to Handle a Crisis at Work

sorryIf you’ve ever been in — oh, how shall we put this? — an unpleasant situation at work, listen up. There are plenty of ways to handle a crisis at work.

The best way? Inhale. Exhale. And then own up to it.

According to a piece in The Wall Street Journal, a professor at Dartmouth College’s Tuck School of Business weighs in on ousted Target CEO, Gregg Steinhafel’s resignation at Target. He worked for 35 years at Target Corp. and landed the CEO role in 2008. The massive credit card data breach of up to 70 million dollars likely contributed to his demise but there are definitely lessons to be learned from his rise and fall.

Dartmouth’s Paul Argenti specializes in corporate communications and management and points out a few ways in the piece to control the situation. Read more

Mediabistro Course

Social Media 201

Social Media 201Starting October 13Social Media 201 picks up where Social Media 101 left off, to provide you with hands-on instruction for gaining likes, followers, retweets, favorites, pins, and engagement. Social media experts will teach you how to make social media marketing work for your bottom line and achieving your business goals. Register now!

Tips on Scoring an Internship in Sports PR

sports-PR_article

Sports PR is a specialized field. But it can be a highly lucrative if you’re interested in combining a love of sports and communications. In a competitive job market, scoring a coveted internship can help you stand out from the crowd and is a critical first step in launching a successful career.

In the next round of Mediabistro’s Profit From Your Passion series, we asked three PR veterans to break down the steps of how to nab an internship, how to make the most of it once you’re inside the door and how to turn this into a full-time position. One of the most important steps is choosing the best internship for you:

Nearly everyone would love to intern at ESPN, but sometimes students have to be creative in locating their ideal opportunity; the biggest names aren’t necessarily the best. [Arthur Triche, former vice president of media relations for the Atlanta Falcons] says, “You might have to take a position with a company that wouldn’t necessarily be your first choice in order to get your foot in the door.”

“Getting quality work experience with a smaller company can be just as beneficial for some,” adds [Mike Soltys, senior vice president of communications at ESPN], who has heard “lots of stories about people going to high-profile internships that don’t serve them well beyond perhaps getting a good name on their resume and making some contacts.”

To hear more on this topic, including essential tips on prepping for your interview, read: How to Score an Internship and Launch a Career in Sports PR. 

The full version of this article is exclusively available to Mediabistro AvantGuild subscribers. If you’re not a member yet, register now for as little as $55 a year for access to hundreds of articles like this one, discounts on Mediabistro seminars and workshops, and all sorts of other bonuses.

CareerCast Announces Most Stressful Jobs of 2014: Newspaper Reporter & PR Exec Make the List

noThis just in…CareerCast has released its list of the most stressful jobs of 2014 and let’s just say it does not look pretty. The obvious ones made their list such as firefighter and enlisted military personnel for their high stakes situations. Unfortunately for us, newspaper reporter and public relations executive made the list, too.

Per the site, they’re on the list due to the tight deadlines and scrutiny of the public eye. Public relations ranked sixth on the list with a median salary of $54,170 and projected job growth of 21 percent. The eighth spot went to newspaper reporters with a median salary of $35,870 and projected job growth of negative 6 percent. Ahem.

Here’s how they all stacked up:

Most Stressful Jobs of 2014
1. Enlisted military personnel
2. Military general
3. Firefighter
4. Airline pilot
5. Event coordinator
6. Public relations executive 
7. Corporate executive
8. Newspaper reporter
9. Police officer
10. Taxi driver

Editor-in-Chief of ‘More’ Dishes About Fearlessness & Versatility at WiCi Awards

Photo credit: Jan Goldstoff

Photo credit: Jan Goldstoff

There’s no doubt about it, we’re still on an inspirational high after last night’s WiCi Awards honoring rising stars in communications. The New York Women in Communications (NYWICI) program celebrated 10 mavericks as More’s editor-in-chief Lesley Jane Seymour emceed. (Check out tweets at #WiCi13: One of our favorites? “Growth and comfort don’t coincide.”)

Congratulations to the honorees: Kendra Bracken-Ferguson, co-founder and chief operations officer, Digital Brand Architects; Deborah Brenner, founder and president, Women of the Vine;  Sara Haines, correspondent, ABC News and Good Morning America; Rachel Haot, chief digital officer, City of New York; Dustee Tucker Jenkins, vice president, public relations, Target Corporation; Abbey Klaassen, editor, Ad Age; Lauren Bush Lauren, CEO, creative director and co-founder FEED Projects; Kass Lazerow, co-founder and former COO of Buddy Media; Maria Cristina Marrero, editor-in-chief, Siempre Mujer Magazine, Jenna Wortham, technology reporter, The New York Times.

Naturally, we wanted to get the secret sauce to their mojo. What’s the deal with being fearless and versatile in this ever-changing industry? We caught up with Seymour in the green room. Recognizing the fearlessness of the winners, we wondered what the EIC of Meredith’s popular brand had to say. Keep in mind the successful editrix seems pretty fearless herself, having penned two books and published the magazine’s first compilation book. Oh, did we mention she was named to Forbes’ Most Powerful Fashion Magazine Editors list in 2009? No, we’re not gushing too much.

When it comes to being fearless, it turns out we have to no choice! She dished… Read more

Cubes: Take a Musical Tour of Morris+King Public Relations

Looking to work in an office where you can show off your musical theater chops surrounded by artwork specially chosen to make your day a little brighter? Imagine swimming through your day in an ocean of blue expertly matched to a series of David Hockney pool paintings.

In the latest episode of Cubes, we show you the New York offices of Morris + King public relations. Lead partner and co-principal Judith R. King takes the mediabistroTV crew on a musical journey featuring chairs from the Stella Solaris cruise ship and 1970s French jumbo jets, specially chosen chandeliers and offices painted any color you like as long as its blue.

You can view our other MediabistroTV productions on our YouTube Channel.

Score That Job: Lippe Taylor

You’re looking for work, but you can’t figure out who you really need to talk to. “Score That Job” can help.

In this episode of “Score That Job,” career expert, author and mediabistro editor Vicki Salemi sat down with Lori Rubinson of Lippe Taylor, a New York agency with clients like IKEA and Elizabeth Arden that focuses on women through public relations, advertising and social marketing.

>You may remember Lippe Taylor from an episode of “Cubes”: Cubes: Office Tour of PR Agency Lippe Taylor

Find out why they’re looking for someone who is creative, not “boring” nice and how you can “Score That Job.”

You can view our other MediabistroTV productions on our YouTube Channel.

Cubes: VIP Tour of Ogilvy Public Relations

Ogilvy Public Relations graciously opened its doors to the MediabistroTV crew, letting the team run wild through the red and white themed former chocolate factory that’s been renovated to house all of the Ogilvy properties.

Kimberly Ryan played host in showing off the clean open concept space where Ogilvy Public Relations staffers do their relating with the public under the watchful thoughts of founder David Ogilvy who reminds everyone to “Tolerate Genius.”

For more mediabistroTV videos, check out our YouTube channel, and be sure to follow us on Twitter: @mediabistroTV

Score That Job: Rubenstein Public Relations. Watch The New Show From MediabistroTV!

Looking for a new job in PR? Are you feeling bruised and battered from pounding the pavement without results?

“Score That Job” is a new show from mediabistroTV that will guide you through the never ending maze of online resumes, emails to nowhere and phone calls that go unanswered. Join career expert, author and mediabistro editor Vicki Salemi as she gives you the inside scoop on how to “Score That Job.”

In this episode, Vicki finds out what it takes to get hired at New York’s Rubenstein Public Relations.

You can view our other MediabistroTV productions on our YouTube Channel.

What to Know About Working in PR

For many journalists seeking the security of a full-time job, the PR industry is a viable option, with its emphasis on adept writing skills and attention to deadlines.  But, before you make the full-time switch to corporate communications, it is important to know the real facts about the biz.

For example, one truth about the PR industry is that it moves at a slower pace than journalism. “The corporate review [and] approval process is more challenging, because deadlines are sacrosanct for journalists but much less so for corporate managers and executives,” said Paul Nonnenmacher, director of public affairs for the Connecticut Resources Recovery Authority and former reporter. At its worst, the natural inclination to rush and wrap a project can be construed as a half-baked effort by higher-ups that are used to far longer timelines.

Read more in What Journalists Should Know Before Switching to PR. [subscription required]

Andrea Hackett

Litzky PR: Call Me Maybe. No Wait, Don’t Call Us. Really.


A Hoboken PR firm has posted a recruitment video that involves the staff dancing and lipsynching to that song—you know the one. You don’t want to even start thinking about that song so we’ll stay quiet.

Mashable found the video yesterday. Does it work as a recruitment video?

Your (not so) humble blogger thinks not. At 3.5 minutes long, it is far too long. Nowhere in the video (until the very end) or the title does it even mention that it’s a recruitment video—you’d have to be watching the video on YouTube to have read the description to learn that Litzky is hiring.

Not only that, but after 3 minutes of a song that exhorts the viewer to “call me maybe,” an employee holds up a sign that says “No calls,” and directs users to a URL to apply. A URL that 404s–page not found. Update: Gillian Small of Litzky reached out to us and said that actually, the URL is totally fine. That is true IF you can read the type in the video well enough to realize that the url is http://litzkypr.com/jobs and not http://litzkypr.com/Jobs. (Who does this??)

And despite having been on Mashable for five hours, the video has only gained 631 views (at the time of this posting). Maybe lots of people are sick of that song.

HOWEVER. We will say that this video has one thing going for it. It looks like the folks in this video are having a genuinely good time. In a small office (which is what Litzky appears to be) culture is important, so if this video sends a message to jobseekers that it is a fun place to work –if that’s said jobseeker’s idea of fun–then, great.

NEXT PAGE >>