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Social Media

Inside Facebook Contest is Live! Enter to Win Content Marketing 101

fb logoCongratulations to our colleagues at Inside Facebook who have covered Facebook since 2006. They recently celebrated the 100,000 fan mark!

To celebrate, they’re offering an All-Access Pass to the popular Content Marketing 101 interactive online boot camp (a $449 value)! The class runs from September 8 through the 12th.

Enter the contest here. The winner will be selected on August 8.

Good luck!

Seven Ways to Spice Up Your LinkedIn Profile

linkedinIf you’re on LinkedIn regularly just like we are, chances are your profile may be a bit stagnant from time to time.

Looking to spice it up? Look no further. Courtesy of LinkedIn, here are a few quick tips they sent us to hopefully boost your views and connections on a daily basis.

1. Create a catchy headline! How about something like, “Social Media Manager?” People should be able to detect exactly what you do by simply reading it.

2. Add your industry to your profile. This will appear at the top headline under your title so it’s clear for people to also identify your industry. Read more

And the Average Tech Intern at Twitter Earns…

moneyAs the hot topic of unpaid internships made their way to various lawsuits, there’s probably one group of interns that’s not complaining. As in the paid ones. Check that — the highly compensated ones!

According to a Business Insider piece, a Twitter intern earns the equivalent of…drumroll please…$81,000 per year! Data comes from Glassdoor’s various surveys to tech workers.  Read more

Four Ways to Become a Social Media Influencer

fb logoIf you’re active on social media and want to know how to become an influencer, listen up.

According to serial entrepreneur Marc Fischman, there are several key factors to keep in mind. We connected with the CEO and co-founder of Hyperactivate to get the scoop and we figured he knows a thing or two about the topic since his company was named one of the top three social media start-ups last year by Entrepreneur.

1. Become an expert. That’s right, go ahead and master a topic so people trust your opinion! Fischman explains, “The idea here is to embrace your area of expertise so passionately, that your blog or twitter feed goes beyond just reporting news; it actually espouses opinions that you formulate and that people will seek out and evaluate.  Does this represent a commitment on your part? For sure.” Read more

Survey Shows How Social Media Packs a Punch in Hiring

new_twitter_logoIf you’re scanning your Twitter and Facebook profiles right now to see if anything is potentially harmful, you’re making the right move.

That’s because a new survey conducted by CareerBuilder discovered 51 percent of employers who have researched job candidates actually found content that caused them to not hire the candidate. This is up from last year’s findings of 43 percent and from 2012′s results of 34 percent. Read more

Five Ways to Intentionally Goof Off

sneakerDid you read that right? Yes, you did!

By goofing off we mean ways to actually boost productivity. Instead of staring blankly at your computer screen with a looming deadline, it’s actually more productive to take a stroll around the block, brush your teeth or talk to a colleague and then return to the task at hand.

According to a piece on Forbes, goofing off (when done in moderation) is actually good for you. Here are some of their pointers… Read more

A Social Strategy Could Help You Land a Job

Social-Media-Article1Although most people use social media to keep friends and family updated on the minutia of their daily lives, it can also be an invaluable tool if you’re looking for a job.

After doing your research on the company you’d like to work for (what platforms they’re on, what they share, etc.), create a social media strategy to help make you marketable to potential employers:

Your strategy can be as sophisticated as something based on a classic marketing model or as simple as a plan to send a certain number of industry-relevant tweets a week. What you’ll need is a clear idea of which platforms you are going to use, how you’ll use them and what you want to achieve. Set goals, too, from taking part in discussions and starting conversations with relevant people or organizations, to getting interviews.

For more advice, including social tools that can help your job-seeking quest, read: How to Use Social Media to Get a Job.

LinkedIn Announces New Job Aggregators

linkedinThis just in…LinkedIn is starting to aggregate jobs from U.S. employers by calling them “Limited Listings.” Listings will include hundreds of thousands of jobs aggregated from career sites and applicant tracking systems from employers.

These listings will end up supplementing actual listings employers pay for but they’ll be made available for members on LinkedIn who actually search to find them. Limited Listings won’t include double postings so if an employer paid for an ad and it’s also appearing in the aggregator, it will only appear once. Makes sense, right? Read more

Nicole Williams, Career Expert at LinkedIn, Shares Her Social Media Tips

Nicole-Williams-blogNicole Williams has been LinkedIn’s resident career expert since 2011. This best-selling author also has her own lifestyle brand, WORKS by Nicole Williams, which offers lifestyle content for career-minded women in their 20s and 30s.

In our latest So What Do You Do column, Williams talks about the best way to get your LinkedIn profile noticed and shares her tips on using social media as a professional:

It’s consistency now that’s really so important. It’s ensuring that all your social media platforms are sending the same professional message. Think about what your professional brand is: What kind of tone do you want to have, what kind of issues do you want to comment on, what kind of articles do you want to respond to? You’ve got to decide that early on, and then you’ve got to kind of have that theory in place so that you are using social media in an integrated fashion.

For more from Williams, including the biggest mistake LinkedIn users make, read: So What Do You Do, Nicole Williams, Author, Entrepreneur and Career Expert at LinkedIn?

Four Ways to Leverage Your Google+ Profile to Land a New Job

G+ logoAh, social media. Sure, we’re all on LinkedIn, Twitter and Facebook, but how about leaning on Google+ to self-promote and land your next job?

According to a piece on Brazen Careerist, there are several ways to create a solid Google+ profile in order to get your name out there. Consider this: Google+ is the second larges social network out there. Considering it has over 500 million members, it’s an untapped market if your profile isn’t ramped up. Plus, keep in mind that Google+ feeds Google, as pointed out in the piece. Where do most employers search for passive candidates? You guessed it: Google.

1. Complete the entire profile page. Susan Joyce writes in the piece, “Connect to your LinkedIn profile, Twitter account, blog, employer’s website or even your favorite posts on Brazen.” Read more

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