Media big shots are finally realizing the power of the internet. So of course the first thing they all want to do is run out and harness it for their own personal gain. First Arianna Huffington, then Tina Brown, now it looks like we may have Dan Abrams as well.
The New York Observer reports that chief legal analyst for NBC News has been meeting with top tier bloggers and writers around New York. “I think it’s very possible that I will pursue an on-line Web property that will include some level of blogging of and about the media,” Abrams acknowledged yesterday. Hopefully he’ll learn to spell “online” the correct way before he drops into the medium.
While Abrams would not say who he has met with, industry spies report the list includes Gawker political editor Alex Pareene, Advertising Age columnist Simon Dumenco, former New York senior editor Jesse Oxfeld, Portfolio blogger Jeff Bercovici, and The Observer‘s John Koblin (gee, wonder how The Observer got the scoop on this story).
So far there are no confirmed hires. It’s not clear is that is because of the tone of the blog venture itself or if its because journalist in general had a very poor reaction to Abram’s first internet project that he announced in November.
Last year Abrams announced he was launching a “global strategy firm” that would employ thousands of working journalist, bloggers, authors and recently laid off journalists to consult with corporations who were interested in forming new media strategies. While media professionals did sign up in droves, some questioned the ethical implications of such a position.
“I am always trying to find vehicles for my community of experts,” said Abrams. “If and when I create an additional web property of and about the media, the editorial side of it will be entirely separate and distinct from Abrams Research, the business.”
More information about the site and prospective salary ranges after the jump.
Several candidates and less-sure prospects came away from conversations with Mr. Abrams with the impression that he wants to create something like a “Drudge meets The Huffington Post” site, full of screamer headlines—or maybe a “super-aggregator” covering all aspects of magazines, TV news, and digital media through an explicit “winners and losers” lens.
Sources quoted salaries ranging from $50,000 to $80,000, and responsibilities varied depending on the interviewee from overseeing a team of writers and free Huffington Post-style bloggers, to being part of a two-person blogging and aggregation team, to being a one-man band.
Sound like something you’d be interested in? Maybe it’s time you track down Dan Abrams.
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