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Next Issue Media So Happy With Its Numbers, It’s Expanding

Next Issue Media is signing up enough customers to make it feel like expanding its catalog even further, reports Folio:.

NIM is a subscription service/app for all-you-can-read monthly digital magazines, created by a partnership between the five biggest U.S. magazine publishers: Hearst, Conde Nast, Time Inc, Meredith, and News Corp. Last month, the service doubled the number of magazines it offers to 72. Now, a new announcement is coming, Folio: says, that will name the first magazines to be added to the catalog from outside the five main publishers.

NIM has 70,000 paying customers, and about 70 percent of the readers who sign up for the free trial convert to paying customers, Folio: said. And this is only after being available on iOS for three months. (The app has, of course, been available on Android for longer, but the tablet market is still dominated by Apple.)

Publishers are also thrilled because NIM is helping them reach new audiences. Only 3 percent of the paying customers reading a certain magazine are also print subscribers. Another 13 percent were former subscribers who’d let their print subscription expire but came back for the digital edition, and 60 percent weren’t in the publisher’s database at all.

“These are the most established brands in the world and we’re reaching new people,” NIM CEO Morgan Guenther told Folio:.

No word yet on what new titles NIM is adding to its library, but Guenther hinted to Folio: that they would be titles that appeal to men and younger readers, since the catalog skews female for now.

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