How do brands staff and budget for social media?
New research from Wildfire reveals that close to half (45 percent) of companies with $1 billion or more of revenue have 50+ social employees, and two-thirds (65.5 percent) of these firms use a combination of outside agencies and in-house staff for social initiatives, compared to about half of all companies.
67.6 percent say that they plan to increase their social spend in 2014, with 45 percent already spending more than 5 percent of their marketing budget on social media. Watch for that number to climb fast in years to come.
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