Are you considering a career in social media marketing?

It’s not all scheduled tweets and hashtags. The best social media marketers must possess a veritable smorgasbord of skills and expertise, including the ability to listen, nurture, respond, lead and engage with fans and followers.

Put in the time and the work will pay off. 83 percent of consumers say that social media interaction increases the likelihood that they’ll purchase from that company, and those who receive great service go on to tell 42 people on average. This infographic from Marketing Profs takes a closer look at what it takes to be a social media marketer.

(Source: Marketing Profs.)