AllFacebook InsideFacebook InsideMobileApps InsideSocialGames SocialTimes LostRemote TVNewser TVSpy AgencySpy PRNewser MediaJobsDaily UnBeige

Social Travel Takes To The Skies [INFOGRAPHIC]

Social media is making the world seem just that little bit smaller.

Social travel revenue has seen a huge growth increase of 103 percent – which dwarfs regular travel’s 4.03 percent growth rate – and 40 percent of travel companies now rate social media as increasingly important in connecting tourists with their business.

Today’s social traveller is savvy, using platforms such as Twitter and Facebook, plus hotel and restaurant reviews, to update their itinerary on the fly, and they won’t hesitate to switch allegiances or change their plans altogether. Conversely, social travellers who are highly satisfied will engage with the top travel brands and share their positive experiences with their friends and followers, boosting brand awareness, website traffic and sales.

This infographic takes a closer look at how social travel is taking to the skies.

(Source: Tnooz. Social travel image via Shutterstock.)

Mediabistro Course

Content Marketing 101

Content Marketing 101Get hands-on content marketing training in our brand new boot camp, Content Marketing 101! Starting September 8, digital marketing and content experts will teach you the tips and tricks for creating, distributing and measuring the success of your brand's content. Sign up before August 15 and get $50 OFF registration. Register now!