(TruMoo/Real Simple 2/8/2016)
Native slideshow showcasing fun recipes using chocolate milk. The recipes were written by participating bloggers in Real Simple's A-List Network-- this piece tied it all together and provided a drive to the individual blogs.
(Sonicare/POPSUGAR 9/2/2014)
How to outsmart your kid into having good manners, proper hygiene, money management skills, and more.
(Not Your Daughter's Jeans/oprah.com 9/4/2015)
How to wear Not Your Daughter's Jeans Fall selections every day of the week.
(Marzetti/CookingLight.com 12/1/2015)
Part of Cooking Light and Marzetti's Farm to Fork produce guide, this article offers creative Game Day tips, including how to make veggies the party MVP.
(Hypnotiq/POPSUGAR 12/1/2013)
Online blog post-style advertorial touting Hypnotiq's "sparkling" message by offering users fashion and beauty tips to stay sparkling during the holiday season.
(IKEA/oprah.com 4/5/2015)
Slideshow of ideas for giving your home and your routine a refresh for the spring season.
(IKEA/oprah.com 4/6/2015)
How to create a bedroom environment that balances morning get-up-and-go inspiration with a relaxing evening atmosphere.
(Crest 3D/POPSUGAR 1/15/2013)
Post for BellaSugar promoting the incredible 2-day "weekend" turnaround of Crest 3D White family of products.
(GoGo Squeez/POPSUGAR 1/13/2014)
Blog-style advertorial with easy, fun lunch-packing tips for Mom.
(Boden/POPSUGAR 9/1/2014)
Native advertising post offering back-to-school clothes shopping advice for Moms, based on mini Boden's website.
(IKEA/oprah.com 12/19/2014)
Online slideshow with advice for making your home guest-ready for the holidays using products from IKEA.
(Glidden Paint/POPSUGAR 9/30/2013)
Created "Couture Meets Casa" name as well as (5) posts about how to incorporate the latest runway trends into your home decor.
(P&G/RealSimple.com 5/1/2013)
Online advertorial playing off of RealSimple.com users' love of checklists-- this one promotes P&G laundry products among other troubleshooting laundry solutions.
(Renuzit/POPSUGAR 8/20/2012)
Blog-style advertorial post for BellaSugar promoting a Pinterest contest, sponsored by Renuzit.
(Gillette/POPSUGAR 11/25/2012)
Holiday gift guide for Gillette that appeared on Bella Sugar. For features such as these, I usually act as "editor" as well as writer, and choose the gift suggestions myself based on current trends.
(Abreva/POPSUGAR 11/25/2012)
Part of a series of advertorials for FitSugar and BellaSugar, sponsored by Abreva, with editorial-style tips on dressing for your body type or concealing problem areas at the gym.
(Juicy Couture/POPSUGAR 8/24/2012)
Blog-style advertorial post for BellaSugar promoting Juicy Couture's new line of jeans.
(Tampax/POPSUGAR 6/1/2013)
Advertorial post for Tampax, geared towards college students, with spotlight activity ideas for summer.
(Red Bull/POPSUGAR 5/1/2013)
Advertorial post for Red Bull integrating their new "Red" flavor with date-night style. Part 2 of a 3-part series.
(NY Bakery/MyRecipes.com 11/15/2015)
Recipe gallery highlighting classic Italian dishes perfect for your next family dinner.
(Macy's/POPSUGAR 4/30/2013)
1 of 2 advertorial posts promoting the latest summer trends from Macy's Impulse line to match every occasion.
(Mirvaso/POPSUGAR 7/22/2014)
Native content combining facts about Rosacea with helpful beauty tips and solutions, like prescription Mirvaso.
(Elmers/Real Simple 3/27/2017)
Advertorial in Real Simple's April 2017 issue promoting Elmers crafting supplies you can get at Target.
(Amope/Marie Claire 4/1/2017)
Created a two-page spread (ad and advertorial) with the Integrated Media team aligning Amope gel insoles messaging with spring shoe and nail trends.
(Chinet/Real Simple 4/1/2017)
Advertorial for Chinet disposable tableware; like all great spring pairings, Chinet goes perfectly together at your most memorable get-togethers.
(LG Appliances/Elle Decor 9/24/2016)
One of three customized pieces offering Nate Berkus' expert tips for a forever kitchen. Versions in slightly different voices went in HGTV and Veranda magazines.
(Tide/Health 7/1/2016)
Advertorial promoting the Tide Odor Defense line of products as a key component to all your outdoor family activities.
(Bertolli/Entertainment Weekly 5/12/2015)
Conducted a telephone interview with celebrity chef and reality show contestant/judge Antonia Lofaso (Top Chef); this served as the basis for a Q&A promoting Bertolli sauces around Mother's Day.
(Clinique/Real Simple 2/19/2016)
Advertorial aligning Clinique's newest multi-tasking product with Real Simple's multi-tasking reader.
(Shaw Floors/Southern Living 6/1/2016)
In-book advertorial with tips for keeping a seamless indoor-outdoor party flow, integrating Shaw Floors.
(Tamiflu/Southern Living 2/1/2016)
I suggested the interactive quiz concept for this non-branded advertorial promoting flu prevention tips.
(NexGard/Southern Living 5/1/2014)
Advertorial for NexGard promoting dog-friendly vacations across the South from the point-of-view of the "Clever Canine."
(Goodyear/Real Simple 7/1/2013)
Part three in an in-book advertorial series for Goodyear Tires. This month's focus: Care & Maintenance.
(Suave Professionals/All You 2/1/2014)
Advertorial promoting Suave Professionals products with testimonials from All You readers.
(Minute Maid/In Style 4/22/2011)
Full page advertorial integrating Minute Maid's new "MMOJO" campaign with summer's hottest fashion and beauty trends.
(Devine Color for Target/Real Simple 5/1/2014)
Instant, colorful upgrades for your home using Devine Color for Target.
(Neutrogena/Real Simple 7/1/2013)
In-book advertorial aligning Neutrogena's sun care and protection products with Real Simple messaging.
(Land-O-Lakes/Food Network Magazine 8/15/2012)
Part of Food Network Magazine's ongoing 1-2-3 advertorial booklet series, this time promoting Land O Lakes Butter.
(XBox Kinect/Real Simple 3/1/2011)
Print advertorial for Real Simple magazine showcasing new XBox Kinect as the solution for family entertainment every night of the week.
(USA Network/Entertainment Weekly 5/30/2011)
The ultimate summer fun guide to 10 top U.S. cities, with categories including Family Friendly, Outdoor Fun, and Food & Drink. I was responsible for category concepts, all research, and writing.
(Minute Maid/Entertainment Weekly 6/1/2011)
1/3-page advertorial tweaking the messaging from Minute Maid's May In Style advertorial to fit the Entertainment Weekly brand.
(Dekuyper Cordials/Food Network Magazine 6/1/2012)
Part of Food Network Magazine's ongoing 1-2-3 advertorial booklet series, this time promoting Dekuyper Cordials for your summer cocktails.
(Buitoni/Food Network Magazine 5/15/2012)
Peel-away unit (advertorial copy beneath editorial) followed by spread advertorial promoting Buitoni as the solution for your summer entertaining menu. Note page one is a placeholder for the edit that was tk.
(MyRecipes.com/Time Inc. Publications 11/1/2010)
Ad promoting MyRecipes.com for the holidays.
(Cozi/Various Time Inc. Publications 3/1/2015)
"Emotional" Mother's Day ad promoting Cozi as the must-have app for families.
(Southern Living 2/19/2016)
Print ads to run in Southern Living driving readers to connect with the brand via their social media channels.
(COZI/Time Inc. Magazines 8/15/2014)
Ad promoting the many benefits of the Cozi app to today's busy families.
(Real Simple 9/1/2013)
Worked closely with Real Simple Creative Studio Director and VP Marketing on a series of ads to revitalize the Real Simple brand-- still solutions-oriented, but with a more "beautiful" aspirational tone.
(Real Simple Products/Real Simple 10/1/2010)
One-page ad promoting Real Simple for Bed Bath and Beyond products, available at BBB.
(Bed Bath & Beyond/Real Simple 5/25/2013)
Ad for new line of Real Simple Dinnerware, available exclusively at Bed Bath & Beyond.
(Various/All You 11/1/2013)
Invite to ALL YOU advertising partners and clients inviting them to a pre-Black Friday shopping event. I also named the event.
(Smirnoff Ice/POPSUGAR 9/2/2014)
Post inviting POPSUGAR users to a NYC tailgate-with-a-twist, sponsored by Smirnoff Ice.
(Lancome/Real Simple 2/15/2009)
Mock up for a Lancome counter card that will encourage shoppers to make an appointment for a Real Simple experience at Lancome this Fall. The piece would also serve as a tip card for shoppers to use at their actual appointment.
(simple skincare/POPSUGAR 6/23/2014)
Series of emails promoting simple skincare events in multiple cities, featuring targeted skincare facts based on each city.
(Real Simple 3/1/2006)
Script focused on choosing the right undergarments. Real Simple's Merchandising Manager presented this speech at the Jockey Event at Macy's Atlanta, and used it to voice over the fashion show.
(In Style 8/1/2007)
Advertisement for annual "Accessoiree" that appeared in In Style magazine's September 2007 issue and on instyleinsider.com.
(98point6 5/12/2026)
Work with Chief Marketing Officer and Director of Branding to strategize, develop, and update messaging; responsible for all copywriting, proofing, and editing.
(Chart + Foster Co. Brand Consultancy 5/12/2026)
Worked closely with team to conceptualize and write copy for entire website relaunch.
(GLAAD 5/12/2026)
All positioning language and messaging for the GLAAD Media Institute tab on the GLAAD website.
(98point6 5/12/2026)
Strategy, copywriting and continuous updating in liaise with physicians to provide the latest trusted information and guidance around COVID-19.
(98point6 5/12/2026)
Web page educating patients about the dangers of antibiotic overuse and the 98point6 commitment to keeping medicine effective for everyone.
(Chart + Foster Co. Brand Consultancy 8/7/2021)
Worked with team to conceptualize and write copy for website relaunch.
(Sargento/Cooking Light 5/26/2016)
Memorial Day-themed post promoting Sargento's "45 Reasons to Love Ultra Thin Slices" messaging with a Cooking Light turkey burger recipe.
(Manwich/MyRecipes.com 11/15/2015)
Sponsored post for MyRecipes.com's "Taste This" blog with a fun suggestion for making the most of Manwich's "Messy Monday" theme.
(Panera/Cooking Light 7/13/2015)
Blog post featuring tips on how to get the most out of your salad, incorporating Panera's new "clean" menu offerings.
(Hillshire Farms/MyRecipes.com 8/24/2015)
Blog post promoting Hillshire Farms' sandwich ideas and their summer food truck.
(98point6 for Banner/Aetna 8/7/2021)
Mailer to Banner/Aetna members about their virtual health benefit from 98point6. Focus on women's health issues.
(98point6 for Banner/Aetna 5/12/2026)
Mailer for Banner/Aetna members about their virtual care benefit through 98point6. This was a back-to-school effort showcasing all the ways primary care on-demand can make parents' lives easier.
Conceptualized the child's board game idea in addition to writing copy.
(Lancome/Real Simple 2/15/2009)
Mock-up for a direct mail piece promoting Lancome's Fall must have's while driving consumers to a Real Simple Experience at the Lancome beauty counter this fall.
(Nautica/Real Simple 12/1/2010)
Mailer for Nautica home holiday promotion, sponsored by Real Simple magazine.
(American Express Publishing 5/15/2006)
Page from a direct mail piece that went out to Travel + Leisure Players Club members, promoting the summer's hottest tropical golf vacation packages.
(98point6 8/7/2021)
Postcard mailer promoting 98point6 virtual care to parents.
(Southern Living 10/23/2015)
Email blast to advertisers inviting them to be a part of Southern Living's 50th anniversary issue.
(Real Simple/Trade 8/1/2014)
E-blast touting Real Simple's new partnership with Wayfair.com.
(In Style 6/29/2006)
Email blast sent to prospective advertisers promoting In Style Magazine's twice-yearly Home issue.
(Various/Entertainment Weekly 8/15/2010)
Monthly newsletter to clients from Entertainment Weekly's publisher, talking about the hottest trends this month in the digital world.
(All advertisers/iVillage.com 12/1/2008)
E-mail Blast sent to iVillage advertisers to encourage them to buy up inventory in Q4.
(Luvo/Cooking Light 5/1/2015)
Letter from Cooking Light to their Bloggers Connection, gauging interest on doing a blog post on behalf of Luvo.
(In Style Your Look 8/1/2007)
Letter congratulating the winners of the In Style Your Look "Most Wanted" award at the NACDS Marketplace convention. NOTE: Due to space constraints on mediabistro.com this is not the final designed file-- the copy, however, is final.
(ESPN The Magazine 6/1/2006)
Letter from ESPN The Magazine's General Manager to readers and advertisers acknowledging their 2006 National Magazine Award win.
(Entertainment Weekly 10/15/2011)
Pub letter introducing new publisher, announcing EW's new social viewing platform, and thanking advertisers for their continued support.
(Radio City Music Hall/Madison Square Garden Entertainment 10/1/2014)
Worked closely with the creative team on the production of this year's souvenir program for the Christmas Spectacular. Streamlined existing copy and crafted original copy for new scenes added to the 2014 show, such as "Rag Doll."
(Radio City Music Hall/Madison Square Garden Entertainment 4/1/2015)
Souvenir program for the premier season of the Radio City Spring Spectacular, starring the world-famous Rockettes as well as celebrities such as Whoopi Goldberg and Derek Hough. Copy included welcome letter, bios of the cast and creative team, and a scene-by-scene guide to the entire show.
(ReferAppointment 3/15/2012)
Brochure to car dealerships explaining the ReferAppointment system, a web-based platform that allows satisfied customers to earn cash by referring contacts to their car dealership. This brochure explains the process and benefits to Dealers.
(OwnEnergy, Inc. 11/1/2009)
Marketing and sales support materials for OwnEnergy, Inc, which can be downloaded here. I was responsible for the BROCHURE, FAQ's and COMMUNITY WIND materials.
