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Skills & Expertise

Simple Stats That Prove Your Online Marketing Success

Tap the power of analytics to prove your worth

employees looking at stats on a computer
John icon
By McLean Robbins
McLean Robbins is a luxury travel editor, marketing leader, and adjunct faculty member at Georgetown University with two decades of bylines in Forbes Travel Guide, Robb Report, and Washingtonian. She is the founder of Lily Pond Luxury, a Condé Nast Top Travel Specialist agency, and previously served as VP of Marketing at MBO Partners.
3 min read • Originally published April 5, 2016 / Updated March 19, 2026
John icon
By McLean Robbins
McLean Robbins is a luxury travel editor, marketing leader, and adjunct faculty member at Georgetown University with two decades of bylines in Forbes Travel Guide, Robb Report, and Washingtonian. She is the founder of Lily Pond Luxury, a Condé Nast Top Travel Specialist agency, and previously served as VP of Marketing at MBO Partners.
3 min read • Originally published April 5, 2016 / Updated March 19, 2026

If you’re looking for a job in online content, marketing or content marketing—or if you’ve already gotten a job in those areas—then you’re probably pretty eager to prove return on investment (ROI) for your efforts.

Good news! Thanks to the power of analytics, you can prove a direct correlation between quality content and products booked, services rendered and even improved brand awareness.

Use these five metrics below to help you create a strategy that works for you.

1. Likes, Comments & Shares

Growth in visitors, fans and followers is desired by nearly any brand. But it’s less important to see numbers grow than it is to see true engagement within individual pieces of content.

A number of metrics can be measured (and hopefully tracked to conversion, or users’ taking the action you want them to take), but these metrics, generally from social media, are indicative of engagement within individual content pieces.

2. Return Visitors 

Many people focus on monthly unique pageviews—roughly, the number of sessions during which a page was viewed one or more times over the course of a month—and this is certainly a valuable metric.

But it’s also important to see how many users visit not just once, but several times in a month. Many of the top content sites are daily destinations, which leads to a more engaged user base, the likelihood that individuals will make product purchases and more. Chances are, if people visit your site daily, you’re doing something right.

3. Bounce Rate 

Many content creators care about time on site—how long an individual spends on your page. Surely, that’s an important metric; and people on mobile have shorter attention spans than ever before. But we also care about bounce rate, or the number of people that hit your site and immediately leave again, or “bounce” off.

A high bounce rate can be a sign of technical site issues, but it can also indicate that you’re creating content that is misleading for users, or doesn’t serve their needs. If your bounce rate on a given page is high, take a close look and try to figure out why.

4. Page Rankings

Stuffing pages full of “SEO keywords” is happily a dead practice, but ranking well in organic search is still a primary goal for most marketers and content creators.

Securing a #1 search result (or even a first page result) is still an inexact science, but creating quality content that users can find in Google results is a primary goal for most. Use a tool like Moz.com to measure performance of your content for key terms of import to your business.

5. Goals

Every website will have different goals—some want users to purchase a product, others want to gain return viewership to monetize through ad sales, while still others want user engagement in service of fostering community.

Whatever your unique content goal is, it’s important to craft messages and content that support your desired end result. If you’re hoping to gain conversion to purchase a product or service, nurture users along the journey by providing content at all stages of the product. If your goal is to have users comment or share content, create a call to action that pushes them to do so.

McLean Robbins is a content strategist, copywriter and digital consultant. In McLean’s course for Mediabistro, Skills in 60: Content Marketing, she teaches how to develop a content strategy, set a plan for new content creation and leverage key performance indicators to inform future content campaigns. Find her at mcleanrobbins.com.

Topics:

Climb the Ladder, Skills & Expertise
Resumes & Cover Letters

5 Resume and Cover Letter Spelling Errors That Could Cost You the Job

Double-check your work to avoid these common, embarrassing and totally preventable mistakes

hand and pen marking errors on a resume
John icon
By Marisa J. Carroll
Marisa J. Carroll is a copy editor, writer, and grammar instructor based in New York
4 min read • Originally published April 6, 2016 / Updated March 19, 2026
John icon
By Marisa J. Carroll
Marisa J. Carroll is a copy editor, writer, and grammar instructor based in New York
4 min read • Originally published April 6, 2016 / Updated March 19, 2026

You know you’re qualified for the position, but you could derail your chances of being hired if your resume and cover letter contain typos and misspellings—especially if you’re applying for a content or editorial job.

No matter what kind of work you’re going for, you can make sure potential employers focus on your best qualities by keeping your resume and cover letter free of the five common trouble spots below.  

1. Misspelled names. First things first: Since you’re sending a cover letter to a specific person (after all, “To Whom It May Concern” is a big no-no), triple-check the spelling of the recipient’s name. Pay special attention to first names with common variants. (You may be accustomed to seeing Alison spelled with one l, but Allison and Alyson are possibilities too.) If any spelling error will pop out to the reader in neon lights, it’s this one.

2. Misspelled action verbs. Resume-writing experts recommend beginning each bullet point with an action verb, but several of the most useful ones (achieve, acquire, analyze, guarantee, liaise, synthesize) are frequently misspelled. Keep a master list of any verbs that regularly give you pause, and add relevant adjectives (knowledgeable, necessary, noticeable) and nouns (acquisition, calendar, commitment, privilege) for good measure. Update your list as needed—and consult it often.

3. Incorrect verb tenses. Speaking of actions verbs, the ones you list for your current position should appear in the present tense (“Lead monthly workshops”). Action verbs describing your former jobs should be in the past tense (“Led monthly workshops”).

4. Mixed-up homophones. Homophones are words that sound alike but have different spellings and meanings. The spellings of the words below seem straightforward—which may be the reason we gloss over them when scanning our work for errors. Take advantage of the “find” function of your word-processing software to hunt down and highlight every instance of the words listed. That way, you can double-check that you’re using each one correctly.

You’re/Your You’re is a contraction of the words you are. Your is the possessive adjective (which shows ownership) for you. “You’re the best candidate for this position. Your resume makes that absolutely clear.”

They’re/Their They’re is a contraction of the words they are. Their is the possessive adjective for they. “Many qualified applicants applied, but they’re not as impressive as you are. Indeed, their resumes are no match for yours.”

It’s/Its It’s is a contraction of the words it is. Its is the possessive adjective for it. “It’s only a matter of time before the company hires you. You’ll increase its sales tenfold.”

Let’s/Lets Let’s is a contraction of the words let us. Lets is the present tense of the verb let  (third-person singular). “Let’s discuss the perks of this position. Your employee badge lets you into the executive lounge, for one.”

5. Inconsistent spellings of repeated terms. Lock down a style for terms that appear more than once. On your resume, you’ll need to list dates of employment for each position, but dates can be styled in several different ways. The month can be spelled out in full (January 2014), abbreviated (Jan. 2014), or listed as a numeral (01/2014). All these choices are legitimate, but pick one format and stick with it. Otherwise, you’ll risk looking sloppy and haphazard.

Your proofreading strategy:

By all means, run spell-check—but only as your first defense. Spell-check can help you catch typos, but it may not catch mixed-up homophones (see above), and it can’t fact-check the spellings of proper names.

Enlist a member of the grammar police. You know that friend on Facebook who can’t resist pointing out spelling mistakes? Now is the time to use those powers for good. Ask your pal to proofread your resume in exchange for a tasty beverage at a local cafe. Bonus: While you’re there, you can study up on other tricky spellings, such as cappuccino, macchiato, and decaffeinated.

Read your resume and cover letter out loud. When we’re typing quickly, short prepositions (to, of, and for) and articles (a, an, and the) have a mysterious tendency to go missing. Even spookier? When we’re reading quickly, our mind has a tendency to fill in those gaps without our awareness. It’s the literary equivalent of the Bermuda Triangle. Reading aloud encourages us to slow down, so we’re more likely to notice when pesky little words go MIA.

Print out your files one last time before you send them. Whenever we go back into a document to make a change, there is a possibility we’ll introduce a new error. (It’s fun being human, isn’t it?) In addition, auto-correct functions can work lightning-fast, making it easy for random and nonsensical “fixes” to slip by us. As a precaution, always make a clean printout after editing your files. Take a short break to refresh your eyes, and reread your work one last time. The file is ready for attachment only when the last printout is mistake-free.

Topics:

Get Hired, Resumes & Cover Letters
Productivity

Get More Done With Less Effort: Smart Productivity Tips That Work

Become a productivity pro with these clever ideas to maximize your workday—and your job search

Get More Done With Less Effort: Smart Productivity Tips That Work
By Laura Montgomery
3 min read • Originally published April 7, 2016 / Updated March 19, 2026
By Laura Montgomery
3 min read • Originally published April 7, 2016 / Updated March 19, 2026

How to Maximize Your Workday published on The Executive Education Navigator blog.

How can we manage our tasks and responsibilities more quickly and effectively? Personal productivity expert Robert Pozen has made it his mission to help executives develop answers to this question. Pozen is a senior lecturer at MIT Sloan School of Management, a senior research fellow at the Brookings Institution, and author of the book Extreme Productivity: Boost Your Results, Reduce Your Hours.

“I’ve found very few people who find they’re particularly productive,” Pozen reports, even when it comes to senior managers in highly successful institutions.

He adds that the participants in his exec-ed courses generally fall into one of two categories: “There are the people who view themselves as inefficient procrastinators—some are what I call ‘heavy-duty procrastinators,’ who can’t start anything till day before,” he explains. “And then there are those who view themselves as pretty efficient, but they’re encountering difficult workplace issues and having trouble getting through the things they have to do.”

For both inherent procrastinators and those facing external obstacles to productivity, Pozen points to three key areas where leaders often need help in using their time more effectively:

Deal With Email
Doesn’t it feel like we spend most of our life on email? Pozen’s approach is that, really, only 20 percent of all emails require a response. It’s best to deal with those messages right away and file the rest.

Delegate
People who make it to the C-suite do so because they’re huge producers and tend to be believe they are the best person to do certain strategic tasks. The key, though, is to spend your precious time on tasks that can only be done well by you. The rest can and should be delegated.

Keep Long-Term Goals in Sight
Execs often shuttle from one meeting to another without relation to their own ultimate objectives. Managers should learn to systematically prioritize their yearly goals and integrate steps toward these into their weekly schedule.

Try These Practical Exercises
Whether at the office or in an exec-ed classroom, the most important thing is to actually put productivity principles into practice. Here are two tips from Pozen’s course that you can try yourself:

Read Faster by Reading Less
“It’s possible to speed-read 2,000 words a minute, but my view is you can’t retain that,” explains Pozen. “You can structure your reading to concentrate only on the most important things.”

Make Tentative Conclusions Before Big Decisions
“If you spend two months researching an issue before making a decision, you’ll waste time gathering irrelevant facts and may miss critical issues. Start ruling out options after just two days and keep making tentative conclusions to focus your research and make better decisions faster.”

So, has this productivity guru mastered all his own techniques for himself? “I advise people to just look at email once an hour, and skip over stuff that isn’t important,” Pozen admits, “but I sometimes find myself checking mail every 15 minutes or half hour—even though I know it’s not the right thing to do!”

Laura Montgomery is an independent higher-education consultant.

The Executive Education Navigator is a first-of-its-kind search and discovery tool launched by The Economist Careers Network to aid executives’ search for their ideal executive education programs. Its blog includes posts on career hacks and industry trends.

Browse executive courses on personal productivity. For a quick introduction to productivity techniques, consider a Mediabistro online course on project management.

Topics:

Be Inspired, Productivity
Networking

How Social Media Can Help — or Hurt — Your Job Search

Learn why social media matters, and how to make the most of it, using #MBJobChat

Find a job with social media
Katie icon
By Mediabistro
The Mediabistro editorial team draws on 25 years of media industry expertise to cover jobs, careers, and trends shaping the industry.
1 min read • Originally published April 7, 2016 / Updated March 19, 2026
Katie icon
By Mediabistro
The Mediabistro editorial team draws on 25 years of media industry expertise to cover jobs, careers, and trends shaping the industry.
1 min read • Originally published April 7, 2016 / Updated March 19, 2026

Some 93 percent of recruiters review a candidate’s social media profiles before making a hiring decision. Can your online presence stand up to the scrutiny? We’ll help you get there when we team up with the in-house recruiters of @CNNCareers on Thursday, April 14 at 2 p.m. ET to host our very first Twitter chat!

Join us for the hour as we chat with CNN Recruiters and job seekers like you to discuss what recruiters search for on social media profiles, what digital skills hiring managers are looking for, how you can best present your digital skills to recruiters, how to use digital platforms to score your next media job and more.

Who: @Mediabistro, @CNNCareers and YOU

What: #MBJobChat

Where: twitter.com/Mediabistro

When: Thursday, April 14 at 2 p.m. ET/11 a.m. PT

Special Bonus for Our Favorite Q&As
Mediabistro is coming to Instagram in May! If we retweet your awesome answers or questions during the chat, we’ll give you early access to our Instagram account so you can get in on the fun before everyone else.

Topics:

Climb the Ladder, Networking
Job Search

How to Optimize Your Social Profiles to Attract Job Offers

The #WeekendJobSearch Assignment #3: Update your LinkedIn, give everything else a good scrub

Woman updating her LinkedIn page
John icon
By John Lombard
John Lombard is a content strategist and writer with over a decade of experience creating interactive and video content for brands like Apple, IBM, and Samsung. He previously worked at Mediabistro and now serves as a Client Strategist at Ceros.
2 min read • Originally published April 8, 2016 / Updated March 19, 2026
John icon
By John Lombard
John Lombard is a content strategist and writer with over a decade of experience creating interactive and video content for brands like Apple, IBM, and Samsung. He previously worked at Mediabistro and now serves as a Client Strategist at Ceros.
2 min read • Originally published April 8, 2016 / Updated March 19, 2026

Congrats! You’ve made it to week 3 of the #WeekendJobSearch, our ongoing series that breaks the whole job-search process into 13 totally doable to-do items.

Last week, we set you up for job-search success with a goal and way to track your progress. (If you’re just jumping in now, check out week 1, when we started small and purged old job-search materials.)

This week, we’re focusing on cleaning up and optimizing your social presence to make them as professional and attractive as possible. This means making sure your online presence attracts and impresses hiring managers, and does absolutely nothing to scare them away.

The #WeekendJobSearch Assignment #3

Clean Up Your Social Media Presence

1. Refine Your LinkedIn Headline
To grab a hiring manager’s attention on LinkedIn, reel them in with your headline that:

  • Is specific to your profession
  • Includes your focus within the industry
  • Has a little personality

Let’s say your previous headline was “Content Marketing Manager.” A good refinement: “Content Marketing Manager Specializing in Launching Digital Campaigns. Frequent Tech Marketing Conference Panelist.”

If you’re unemployed, keep your desired position in the headline so you don’t get passed up by recruiters. So rather than “Currently seeking marketing opportunities,” consider “Content Marketing Manager Seeking New Opportunities.”

2. Update Your LinkedIn Summary
The goal for your summary is to engage a recruiter or hiring manager with your experience, passion for the industry and your personality. (Need inspiration? Check out these stunningly good LinkedIn profile summaries.)

Take some time now to update and proofread your summary section. Also, research other people on LinkedIn in your profession and see what they’re doing to stand out. And don’t be afraid to ask friends or colleagues for feedback on your new summary.

3. Clean Up Your Social Channels
You know the rules here: Go through all your social channels—Facebook, Instagram, Twitter—to check there’s nothing that would dissuade a hiring manager from considering you.

A quick checklist:

  • Wherever possible, set your settings to private.
  • Go through your photos and remove anything that shows you holding a drink, partying or doing anything offensive or unprofessional.
  • Scroll through your tweets and posts, removing anything that speaks negatively about a previous employer, about another person or is complain-y.
  • Take a minute to re-tweet or share something exciting going on in your industry to show you’re on the pulse of current trends. Keep up this habit!

And that’s week 3! Now on to Assignment #4, when we’ll help you discover your top companies so you can start to really hone your job search.

  • Start from the beginning: #WeekendJobSearch Assignment #1
  • Share your progress on Twitter: #WeekendJobSearch

Topics:

Get Hired, Job Search
Advice From the Pros

Dan Lyons on Leaving Journalism for a Tech Startup — and What He Learned

Dan Lyons talks to Fresh Air about going from reporting to tech

Dan Lyons new book cover disrupted
Katie icon
By John Lombard
John Lombard is a content strategist and writer with over a decade of experience creating interactive and video content for brands like Apple, IBM, and Samsung. He previously worked at Mediabistro and now serves as a Client Strategist at Ceros.
2 min read • Originally published April 8, 2016 / Updated March 19, 2026
Katie icon
By John Lombard
John Lombard is a content strategist and writer with over a decade of experience creating interactive and video content for brands like Apple, IBM, and Samsung. He previously worked at Mediabistro and now serves as a Client Strategist at Ceros.
2 min read • Originally published April 8, 2016 / Updated March 19, 2026

After being laid off from Newsweek as a tech writer at 52—with a wife and two kids, no less—Dan Lyons took this as an opportunity to break into the field he’d been covering for years: tech start-ups.

Joining marketing software start-up Hubspot as the oldest employee at the time, Lyons quickly found the frat- and cult-like culture to be much more than he had bargained for, and he writes all about it in his brand-new memoir, Disrupted: My Misadventures In The Start-up Bubble.  

Dan’s motivation for joining the tech-start-up culture was simple. He saw how media and tech were changing and wanted to get on board:  

“[T]here’s a sense in the media business—and I share this sentiment—that technology is really reshaping the media business. And I kind of thought, I want to get in on that. I want to get in on how the media business is changing, how people are telling stories in new ways. And the tech guys, in many ways, are doing a better job of that. Microsoft has a thing called Microsoft Stories now that is really a phenomenal publication, and it just happens to be funded by Microsoft. So there’s that too. You realize that if you’re in the media business, technology is fundamentally what’s driving the change in that business. And so I thought it would be a way to learn that.”

Lyons spoke about his career transition this week with Fresh Air’s Terry Gross. It’s compelling listening for anyone with a journalism or editorial background who has made or is contemplating making a switch into content marketing. It’s also worth checking out if you’ve ever dreamed of working in TV; Lyons is a writer on the HBO show Silicon Valley, too.

Laid-Off Tech Journalist Joins A Start-Up, Finds It’s Part Frat, Part Cult

Topics:

Advice From the Pros, Be Inspired
Skills & Expertise

Essential Steps to Building a Personal Brand That Advances Your Career

Here’s how to go beyond social media to hone how the world sees you

businesswoman giving a presentation
By Laura Montgomery
3 min read • Originally published April 12, 2016 / Updated March 19, 2026
By Laura Montgomery
3 min read • Originally published April 12, 2016 / Updated March 19, 2026

Personal Brand Is More than Your Digital Presence published on The Executive Education Navigator blog.

When you think about brand identity, what most frequently comes to mind will be a company logo, overall business reputation and the products associated with a business. Yet one of the most important brands you can focus on to support your company and your career is yourself.

Ultimately, people want to do business with people. With today’s plethora of digital communication and social media platforms, it’s easier and more impactful than ever before for an individual leader to publicly define and communicate his or her personal brand. The main challenge for many leaders is defining what their personal brand is and communicating it in an authentic and consistent way.

Personal brand is more than your digital presence

“Personal brand is commonly mistaken as the direct equivalent of what your social media and digital presence is. But it goes far beyond that,” says Craig Fisher, head of employer brand at software giant CA Technologies and CEO of TalentNet LLC, a social business strategy firm. Personal brand is not just about self-promotion or being visible online, Fisher explains, “it’s identifying who you are as a leader, how you treat people, how you want to be known—in and out of the office.”

In this way, personal branding is closely connected to principles and processes of using effective storytelling to become a better leader. “For many leaders, when they really look back at their personal history, it turns out that every single thing they’ve done since high school has, in some way, led them to where they are now,” says Fisher. Crafting and communicating that story in an open and transparent way is the foundation of your personal brand.

Three tips for communicating your personal brand

Once you’ve taken the essential first step of identifying the common threads and underlying themes of your leadership career, it’s time to communicate that story. Fisher offers up three pieces of advice for anyone aiming to strengthen his or her personal brand.

1. Practice with a person you trust.

Work with someone who sees you from an outside perspective, and talk to them about yourself as if you were talking to a good friend. Note the way you speak in the first person, in a way that’s direct and less formal than you might typically use with colleagues in the workplace. Try to incorporate that style and tone into all your communications, both in person and online.

2. Pick your platform.

When you’re taking your personal brand public, you don’t have to be everywhere. Choose a medium that you feel comfortable with. If you’re a visual communicator or want to transcend language barriers, use photography—like Facebook COO Sheryl Sandberg, who uses Instagram to support businesswomen. For great writers, text-based platforms like personal blogs or Twitter might be the right place to publish.

3. Balance intimacy and privacy.

Part of creating an authentic personal brand often means giving the public a glimpse into your personal life. This can seem scary at times, but it’s possible to do both effectively and safely. Fisher suggests, for example, that you can tell a story about your family life while still protecting your privacy—by referring to your kids by numbers rather than names.

Your clear and authentic personal brand and leadership narrative will come in handy in the next time you meet with your board, recruit business partners, or go looking for a new job. The story is what people will remember, so put in the necessary effort to make it a great one.

Laura Montgomery is an independent higher-education consultant.

 

The Executive Education Navigator is a first-of-its-kind search and discovery tool launched by The Economist Careers Network to aid executives’ search for their ideal executive education programs. Its blog includes posts on career hacks and industry trends.

Browse executive courses on personal branding. For a quick introduction to taking charge of your personal brand consider Mediabistro’s Skills in 60: Create a Killer LinkedIn Profile.

Topics:

Climb the Ladder, Skills & Expertise
Job Search

Spring Job Search: Fresh Career Advice to Help You Get Hired

Ditch the to-do list, welcome change and up your social skills

Businesswoman at her desk
Valerie icon
By John Lombard
John Lombard is a content strategist and writer with over a decade of experience creating interactive and video content for brands like Apple, IBM, and Samsung. He previously worked at Mediabistro and now serves as a Client Strategist at Ceros.
3 min read • Originally published April 12, 2016 / Updated March 19, 2026
Valerie icon
By John Lombard
John Lombard is a content strategist and writer with over a decade of experience creating interactive and video content for brands like Apple, IBM, and Samsung. He previously worked at Mediabistro and now serves as a Client Strategist at Ceros.
3 min read • Originally published April 12, 2016 / Updated March 19, 2026

As spring continues to warm up, so do companies’ plans to hire. Check out new listings on our job board, and read these new career-advice articles to help you turn up the heat on your job search.

1. Reframe the way you think about failure.

Next time you fail at something, remember it’s a stepping stone to success. Everyone fails sometimes, even the most successful people. “I think our resilience is dramatically improved when we trust that often out of the biggest heartbreaks come the best things in our lives,” Arianna Huffington shared with Business Insider.

2. Job seekers can look forward to more perks and benefits, and maybe returning to former employers.

What’s in the cards for hiring in 2016? More perks and benefits, recruiting via social media and workplace flexibility, according to this forecast from Fortune.

3. Here’s how to power your job search with social media.

We’re sure you know that social is where it’s at for job searching, but you might not be taking advantage of all the tools out there to learn about companies, career arcs and trends. Get yourself up to speed with the latest tips and tricks, courtesy of this super-helpful list from Time.

4. Hey interviewees: If your question for the interviewer isn’t about the job or your performance of the job, don’t ask it.

In the interview, asking “How many sick days do I get?” will more than likely turn off the hiring manager—and that’s not all that can ruin your chances of that sweet potential gig. For a complete list of what to avoid asking come interview day, check out this Fast Company cheat sheet.

5. Toss the to-do list, carry a notebook and make it home for dinner.

Ultra-successful people are different from you and me: They’ve got their daily routines and behaviors mastered. Learn from their secrets, and use them to power your job search, with this LinkedIn article.

6. Job search stalled? Get back in gear with this career advice.

The process of applying for jobs is, unfortunately, much more involved than just turning in applications. Learn fool-proof ways to maximize your chances of getting a job offer with this tip sheet from U.S. News and World Report.

7. Leave work for an interview without being super-obvious.

It’s never easy getting off work for an interview, but Business Insider’s Ask The Insider columnist Ashley Lutz tells you how to do it without getting canned.

8. Here are the companies where millennials want to work.

Do you dream of getting an offer from Google, Netflix or Apple? You’re not alone: These are among the 10 companies at which workers ages 18 to 34 would love to land, according to YouGov.

9. Use keywords, keep your profile up to date and get ready for your video interview closeup.

Including keywords in your applications, keeping your socials current, being camera-ready for video interviews and looking for an inside connection: They’re all part of the latest techniques outlined in this New York Times article about job searching in the digital age.

10. Hey, employers: Guess who’s to blame for that interview crashing and burning?

Interviewers who go through the motions and stick to a script instead of having a human conversation can scuttle what should be a key point of contact with a candidate. Forbes career contributor Liz Ryan outlines another way to interview potential hires.

Topics:

Get Hired, Job Search
Interview Tips

4 Types of Words That Make You Sound Less Professional

Improve your professional vocab simply by banning these phrases from your interviews

Woman being interviewed
Valerie icon
By Marisa J. Carroll
Marisa J. Carroll is a copy editor, writer, and grammar instructor based in New York
4 min read • Originally published April 13, 2016 / Updated March 19, 2026
Valerie icon
By Marisa J. Carroll
Marisa J. Carroll is a copy editor, writer, and grammar instructor based in New York
4 min read • Originally published April 13, 2016 / Updated March 19, 2026

One key to crafting a persuasive presentation is knowing the expectations of your audience. A job interview is no different. Your words matter.

Prospective employers are looking for candidates who communicate clearly, courteously and professionally. Aspects of our personal speaking style can be an asset or a drawback. 

Fortunately, becoming mindful of our verbal tics and iffy word choices can help us correct them and present ourselves in the most effective way possible.

1. Filler words: um, sort of, like, you know

No one is immune from using filler words, especially when we feel uncomfortable, unsure of ourselves or put on the spot. (Full disclosure: One of my filler phrases is “Right, right, right.”) Not only are we more likely to use filler words in nerve-racking moments, but we’re also less likely to notice ourselves doing it.

As a preemptive strategy, ask an honest (but gentle!) friend to point out the filler words you tend to use, and keep your ears open for them during your everyday conversations. By the time of your interview, you’ll be in a much better position to catch yourself before you say them, and you’ll end up sounding more polished and confident.

2. Profanity, “text speak” and slang

The last thing you want to do is offend a potential boss, so profanity is off-limits. Text speak and slang may sound too informal, and they can also alienate listeners who are not up on the latest lingo.

To bolster your chances of connecting with your interviewer, forgo them. Once you’re on the job, you’ll have a better sense if slang is accepted and in what contexts. Until then, it’s best to err on the side of formality.

3. Nonstandard words

A usage panel is a group of language experts that studies how words are used and decides which usages are standard (i.e., acceptable) and which are nonstandard (i.e., less acceptable).

In general, standard usage is preferred in formal or professional situations. Below are common usages that most panels would define as nonstandard, so nix them during your interview.

Irregardless. Although irregardless appears in the dictionary, the word is considered nonstandard. Regardless is the better choice.

Literally means “in actual fact,” but people frequently employ it to emphasize a point, regardless of whether the point is factual: “The weather during our corporate retreat was so bad, it was literally raining cats and dogs.” Unless golden retriever puppies and British shorthair kittens were falling from the sky (which, don’t get me wrong, would be the best day ever), the word literally should be dropped.

Could of/should of/would of. The correct forms are could have, should have and would have. (P.S. The contractions of these phrases—could’ve, should’ve, would’ve—are best left to informal conversations.)

4. Easily confused words

Even seasoned editors can mix up the words below (including me). But if your interviewer is a stickler for language, misuses will jump out.

Memorize the meanings, and practice using the words in conversation and in writing. Better yet, think of associations for each word that apply to you personally. The definitions will be more likely to stick in your mind.

adverse/averse. Adverse means “negative.” Averse means “having strong feelings against.” The job candidate was averse to providing a complete list of references, which had an adverse effect on her chances for getting the job.

i.e./e.g. The abbreviation i.e. means “that is”; e.g. means “for example.” The interviewers have narrowed down their search to the most qualified applicant—i.e., you. You’ll be delighted by the perks offered by the company, e.g., generous health benefits, four weeks’ vacation, and a membership to the fitness center.

disinterested/uninterested. Disinterested means “impartial.” Uninterested means “not interested.” The position requires someone who can remain disinterested, consider controversial issues from all angles and arrive at well-reasoned conclusions. If you are uninterested in the current opening, perhaps it’s best to wait for a position that excites you more.

fewer/less. Fewer is used with nouns you can count; less is used with nouns you can’t (and with adjectives and adverbs too). Fewer candidates than ever submit a printed resume through the mail. Although the candidate had less time to prepare than the other applicants, she still aced the interview.

imply/infer. Imply means to “suggest”; infer means to “reach a conclusion.” After the recruiter contacted your references, she implied that you were the top candidate for the position. You inferred from her comment that your previous bosses sang your praises.

Take your language skills to the next level with a Mediabistro Online Copyediting Course.

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Skills & Expertise

What Is Programmatic Advertising? A Clear Explanation for Marketers

Bone up on this bit of jargon before your next marketing or advertising job interview

Man analyzing data on laptop
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By Corinne Grinapol
@Corinneavital
Corinne Grinapol is an assistant editor covering energy and environment at Engineering News-Record, with previous editorial roles at Adweek's FishbowlDC and Mediabistro. She studied international relations at SUNY Geneseo.
3 min read • Originally published April 14, 2016 / Updated March 19, 2026
John icon
By Corinne Grinapol
@Corinneavital
Corinne Grinapol is an assistant editor covering energy and environment at Engineering News-Record, with previous editorial roles at Adweek's FishbowlDC and Mediabistro. She studied international relations at SUNY Geneseo.
3 min read • Originally published April 14, 2016 / Updated March 19, 2026

Programmatic is becoming increasingly important in jobs in advertising or marketing, but you’d be excused for not knowing exactly what it means.  

The next time you hear the term “programmatic,” say, at a job interview, you might think you can guess at the definition. It sounds kind of familiar—ads, data, computers… Does programmatic lie somewhere within that triangle?   

You don’t want to cobble together a makeshift response to this. Being secure on your knowledge of all things programmatic will show not only that you are up on industry trends, but will give you a chance to prove there’s a place for you in a rapidly digitizing industry.

OK, so what is programmatic?

At its most basic, in an advertising or marketing context, programmatic refers to buying, selling or placing ads through an automated process.

That seems really simple. Isn’t it more complicated than that?

Ask 10 different marketing professionals what programmatic means, and you’re likely to get 10 different answers.

Programmatic is an umbrella term, and sometimes the general term gets conflated with the particular. The one that you may see used interchangeably more than any other is real-time bidding.

Can you break that down?

Sure. Imagine User X does a Web search for sunglasses. Then User X goes to a new site and sees an ad for sunglasses. User X starts seeing ads for sunglasses on many of the sites he visits. How did that happen? Through the magic of the programmatic process known as real-time bidding, or RTB.

Here’s what likely went down behind the scenes:

User X’s browsing history marked him as a person searching for sunglasses. As User X typed in the address to a new site with available ad space, that space went up for auction.

Sunglass company Z, using software that identifies when ad space is available for its target market of sunglass seekers, outbid the other sites, and the ad for its sunglass company occupied the ad spot just as User X’s site loaded.

This entire process was automated, a digital transaction that transpired in milliseconds.

And programmatic is the future because?

For one, it can make marketing campaigns more efficient and effective. The ability to use data to identify not only a target market, but also to analyze the efficiency of a campaign as it happens and in particular situations will help media planners create more successful future campaigns.

Most marketers can appreciate how programmatic eliminates the need for tedious manual processes like sending change orders back and forth or spending hours on Excel.

There is just too much out there for humans on either end of buying or selling equation to handle, and programmatic can take the slack.

While it may seem that programmatic has the potential to take over jobs now handled by humans, it can create new opportunities for those who can successfully use programmatic marketing as a tool to make ad campaigns more effective than ever.

Looking to up your marketing game? Consider taking a class. Mediabistro’s Online Marketing Courses cover it all, from digital marketing fundamentals to creating effective email campaigns.

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