As Samsung’s patent war with Apple rages on, the former has wasted no time in busting the latter’s balls–well, at least those of its devotees–in a new spot that launched not so coincidentally around the time the iPhone 5 hits shelves. Once again, 72andSunny takes square aim at the fanboys and girls anxiously waiting for hours in line for Apple’s next great product (even a huge storm couldn’t drive away the hordes we saw standing outside a Best Buy in Union Square on Tuesday), which according to Samsung boasts many of the same features that are already found in the Galaxy S III. The ultimate kicker, though, is that with a barrel full of snark in tow, Samsung and 72 convey the message here that the iPhone is now better suited for moms and dads. Zing! Credits after the jump.
AGENCY : 72andSunny
CEO, PARTNER: John Boiler
EXEC CREATIVE DIRECTOR: Jason Norcross
CREATIVE DIRECTOR, WRITER: Barton Corley
LEAD DESIGNER: Tim Semple
SENIOR DESIGNER: Jake Kahana
SENIOR WRITER: Jeff Gonick
DIR OF FILM AGENCY: Sam Baerwald
SENIOR FILM PRODUCER: Nicole Haase
SENIOR FILM PRODUCER: Angelo Mazzamuto
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