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Sharp, McGarryBowen Relationship Drawing to a Close

sharpaquos

 

Well, we’ll hopefully have more color to splash on this by Monday or so, but from what sources tell us thus far, McGarryBowen’s four-year relationship with Sharp will be coming to an end by year’s end. Sources tell us that due to business/financial issues, Sharp, which has its U.S. headquarters in Mahwah, NJ, is planning on working with smaller roster shops come 2014. McGarryBowen was handed the Sharp U.S. account in 2009 by parent company Dentsu, which will continue working with the electronics brand on a global basis.

Among the more notable efforts that McGarryBowen was involved with for Sharp was the Aquos Quattron work from 2010 starring the one and only George Takei. More recently, McGarryBowen created the “Not for the Faint of Heart” campaign featuring various daredevils doing their thing all in the name of promoting the Aquos 90″ LED TV (below). Our sources add that no new work from McGarryBowen will bow this year for Sharp as the agency is just putting the finishing touches on its work on the Aquos 80″. We’ll fill in the blanks if and when we hear more early next week.

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