Having recently paid in the neighborhood of $50 million for the rights to the image of Marilyn Monroe, Toronto businessman Jamie Salter has big posthumous plans for the one-time star of Some Like It Hot and Gentlemen Prefer Blondes.
Salter said his company is talking with Creative Artists Agency to represent them as they try to incorporate Monroe’s likeness into digital media. He wouldn’t divulge names but confirmed that he’s “had conversations with some pretty big movie people in the last couple of months and there’s definitely an interest.”
“We really felt strongly that the digital game is going to change these dead celebrities,” said Salter.
Salter’s New York based firm Authentic Brands Group is partnered on the Monroe front with Anna Strasberg, widow of Monroe’s late acting coach Lee. He intends to keep Monroe’s likeness away from the tacky souvenirs world, just as he has for the creative licensing of another property, Bob Marley.
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