Among the NBCUniversal headlines being made today at the Digital Upfronts in New York City is the news that Telemundo Media has partnered with movie ticketing behemoth Fandango for Fandango Cine, a Spanish-language Web venture scheduled to launch in the fourth quarter of 2012.
The co-branded service will be embedded into telemundo.com, mun2.tv and fandango.com. It will offer movie-related editorial and video programming, as well as of course theater show times and online ticket purchasing. From today’s press release:
“While Hispanics make up about 16% of the U.S. population, they represent 28% of today’s frequent moviegoers, according to Nielsen, and they are nearly twice as likely as general market moviegoers to see a movie on opening weekend,” said Peter Blacker, evp of digital & emerging media, Telemundo Media.
Added Nicholas Lehman, president of NBCU Entertainment & Digital Networks and Integrated Media, which includes Fandango. “Fandango Cine is a powerful way to combine these two audiences and super-serve them with the most relevant movie content and seamless ticketing experience that the marketplace has to offer – tailored for the Hispanic audience.”
According to the MPAA, Hispanics in the U.S. have the country’s highest moviegoing per capita rate, averaging seven trips to the movies a year, as opposed to an average of four trips for other ethnic groups.