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AOL Is Folding 30 of Its Brands After Huffington Post Merger

It’s time to take stock of what is left standing at AOL after the massive cleaning taking place in light of the merger with Huffington Post.

Pre-merger, if you compared AOL and Huffington Post section by section, there was a considerable amount of overlap between the two sites. Post-merger, it’s up to Arianna Huffington to decide which sections stay and which sections go, based on whether the AOL version or the Huffington Post version is more profitable or promising.

The site slashing has begun. Forbes reports:

All told, some 30 brands will be “integrated” into other properties… Among those to be absorbed are Politics Daily (folded into HuffPost Politics), Walletpop (folded into Daily Finance), Urlesque (folded into HuffPost Comedy), Luxist (folded into Stylelist) and TV Squad (folded into AOL TV).

But all the merger casualties are not just on the AOL side; as Kara Swisher notes, “It goes both ways, though–the Huffington Post’s travel site will be closed in favor of AOL’s stronger offering in that arena.” Other popular AOL brands, such as its PopEater celebrity site and its StyleList fashion site, will keep their names but no longer exist as separate destination sites.

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