Update: The circumstances surrounding Ronni Chasen’s death remain a mystery as detectives continue their attempts to piece together what happened early Tuesday morning. Police are also waiting for a coroner’s report for further detail.
One of Chasen’s clients, the Palm Springs International Film Festival, is offering a $100,000 reward for information. A memorial took place Tuesday night on the West coast and Oscar-winner Scott Rudin had been planning for another in New York, the New York Times reports.
Veteran Hollywood publicist Ronni Chasen, head of the firm Chasen & Co., died early Tuesday after suffering five multiple gunshot wounds to the chest. Chasen had been driving in Beverly Hills at about 12:30a.m. when her car crashed into a light pole, according to RadarOnline.com.
It was not immediately apparent to the police reporting to the scene that Chasen had been shot multiple times. She was taken to Cedars-Sinai Medical Center where she was pronounced dead.
Variety reports that Chasen had attended the premiere of the Screen Gems film Burlesque on Monday night at Grauman’s Chinese Theater. She was working with the studio on the Oscar campaign for the film’s soundtrack.
“All of us at Paramount are devastated. … It’s a tremendous loss. She was a good friend and a great publicist,” the story quotes Paramount PR exec Lea Yardum.
Chasen launched her own firm in the 1980s after time spent with Rogers & Cowen and MGM. Chasen’s clients include the producer Irwin Winkler and she had been working on the Oscar campaign for Michael Douglas in Wall Street 2: Money Never Sleeps, Variety says.