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Is This The World’s First Vine Press Release?

Today we may have witnessed a first: a press release delivered via 6-second Vine mini-video. The makers of Sonar, a “social discovery app” that allows users to find others by geographical proximity (which Mediabistro profiled in this Elevator Pitch video), just received a big investment from Microsoft‘s Bing Fund–and they chose a unique way of letting the world know about it:

TechCrunch hopes this move doesn’t become a thing. What do we think? Can you imagine companies announcing new hires or clients with little clips like this one?

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