Yesterday, we mocked Fox & Friends‘ silly outrage over the inclusion of berets in Ralph Lauren‘s uniform design for the American Olympic team. As a side note, host Steve Doocey noted that the uniforms are made in China. So today, lawmakers, egged on by news reports about the “Made in China” note on the outfit labels, are up in arms over the manufacturing situation.
“I think they should take all the uniforms, put them in a big pile and burn them and start all over again,” said Senate Majority Leader Harry Reid (D-NV). And Sen. Sherrod Brown (D-OH), who has a Hugo Boss plant in his district, would like to see the uniforms made in the U.S.A. in 2014 for the Winter Olympics. Mediaite notes that the 2008 Olympic uniforms were also made in China.
So Ralph Lauren, which probably thought it had a can’t-miss positive PR opportunity, still managed to get into a publicity mess. The devil is in the details. But by the time the opening ceremony comes round, we’re guessing most everyone will forget about the whole thing.