Professional Experience
* Journalist, creative writer, & marketing communications pro w/ years of experience
* Strategic thinker with solid track record in: editorial direction, PR, and copywriting
* Topflight abilities in: writing, research, editing, and project management
* Specialist in communication strategies that will amplify your distinction
Expertise
Copywriter
12 Years
Editor
8 Years
Writer
27 Years
Specialty
Arts & Humanities
16 Years
Business (general)
12 Years
Entertainment
25 Years
Industries
Newsletter - Trade
11 Years
Marketing (in-house) - Fortune 1000 corp. clients
11 Years
PR (in-house) - Small to mid-sized corp. clients
7 Years
Total Media Industry Experience
27 Years
Media Client List (# assignments last 2 yrs)
Independent Film Channel (3-5), Ziff Davis (3-5), Spin (1-2)
Corporate Client List (# assignments last 2 yrs)
ALIC Creative Partners (10+), eMarketer (10+), Provide Support (3-5)
Other Work History
School of Visual Arts
Corporate University Xchange
Unions
National Writers Union
Computer Skills
Word, Excel
Equipment
computer, digital camera
Associations
Editorial Freelancers Association
Association of Ghostwriters
Showcase
ESSAYS & CRITICISM
(In Pittsburgh 11/2/2024)
<P>
Account of my job at a video clipping service, watching TV for seven hours a day.
(New Art Examiner 11/2/2024)
<P>
Article on my visit to a surveillance equipment tradeshow.
(Red Hook Star-Revue 11/2/2024)
<P>
Essay celebrating gritty textures and old, worn-out things. (Includes photos by me.)
(Red Hook Star-Revue 11/2/2024)
<P>
Essay about the pedestrian footbridges spanning the highways in Red Hook, a Brooklyn neighborhood. (Includes photos by me)
Misc.2
(Trump University 11/2/2024)
<P>
Landing page blurbs, merchandise copy, banner ads, & sell page for business education products.
(Trump University 11/2/2024)
<P>
Issue No. 3 (Think Big) of <I>Inside Trump Tower</I>, a weekly electronic newsletter. The publication features articles on business motivation and other topics. (I was editor in chief and a contributing writer.)
(Trump University 11/2/2024)
<P>
"Showman of the Skyline"; "Success with Style"; "Adversity Builds Character" (Also see Trump Blog sample in Editorial Direction section above.)
(Trump University 11/2/2024)
<P>
A compendium of motivational articles from the online newsletter, <I>Inside Trump Tower</I>. (I was editor in chief and a contributing writer for publication. Also see Editorial Direction section above.)
(Trump University 11/2/2024)
<P>
Sales letters (e-commerce), for a variety of business courses.
(Trump University 11/2/2024)
<P>
Issue No. 27 (Learn to Think on Your Feet) of <I>Inside Trump Tower</I>, a weekly electronic newsletter. The publication features articles on business motivation and other topics. (I was editor in chief and a contributing writer.)
(Trump University 11/2/2024)
<P>
Sample posts from The Trump Blog; plus samples of the extensive press it generated. (I was managing editor and a contributing writer.)
(Trump University 11/2/2024)
<P>
Concept for marketing strategy, "The Hero Customer: Beyond Marketing Abstractions"; includes samples of implemented tactics.
(Trump University 11/2/2024)
Profile of entrepreneur Jamie Meiselman (Surfparks); from the online newsletter, <i>Inside Trump Tower</i>.
MISC. (Samples from above categories & others)
(New Learning Playbook 11/2/2024)
<P>Successful proposal for the book <i>Workplace2020: What the Best Companies Can Do to Attract, Develop and Keep Employees Now</i>.
(Big Sky Brooklyn: The Novel 11/2/2024)
<P>Detailed presentation of <b>expanded literature</b> (EL), with descriptions, links, & screenshots . . . EL is intended to both supplement & promote <i>Big Sky Brooklyn</i> the novel.
(Various clients 11/2/2024)
<P>A partial list of some of the many academic papers & grad school essays I've written.
(Various clients 11/2/2024)
<P>Essay & book excerpt that explore the convergence of the physical, mental, and spiritual dimensions.
(Various online stores 11/2/2024)
<P>Descriptions of T-shirts, mousepads, drinkware, etc.
(<i>Stylus</i> newsletter; School of Visual Arts 11/2/2024)
<P>Commentary, incorporating works by Michael Pollan and Eric Schlosser (<i>Fast Food Nation</i>).
(Apo-Med 11/2/2024)
<P>About Us & services pages for health economics company.
(11/2/2024)
<P>Comments about my work from past and present clients/employers. (Also includes link to my recommendations on LinkedIn.)
(Salary.com; Ghostwriter for H. Monarth 11/2/2024)
<P>"5 Keys to Winning the Battle of the Sexes (An 'Adapt & Adopt' Approach to Bridging the Gap at Work Between Men & Women)" [For live link: click underlined text above.]
(Words 11/2/2024)
<P>Ms. version of a short story/essay hybrid (inc. footnotes) about Sammy Davis, Jr. (originally published in a literary magazine).
(Corporate University Xchange 11/2/2024)
<P>
Article on an educational partnership between a bank and a university, written for the newsletter, <I>Corporate Universities International</I>.
(Corporate University Exchange 11/2/2024)
<P>Sell sheet for Fortune Special Section (advertorial supplement).
(School of Visual Arts 11/2/2024)
<P>Descriptions of college construction projects in the school's online newsletter. <I>Visual Arts Briefs</I>.
(Private Commission 11/2/2024)
<P>Excerpt from <i>The Story of David</i>, a commissioned biography. The book is an everyman story/exploration of a patriarchal legacy.
(TeamUniformOrdering.com 11/2/2024)
<P>Sales letter, online system for ordering sports uniforms.
(11/2/2024)
<p>Flyer advertising writing services I offer to artists, including: Artist Statements, Bios, Catalog/Grant Essays, PR (press releases, pitch letters), Journalism (articles, essays, reviews) , and more.
(PopSmear Magazine 11/2/2024)
<P>Ruminations on showbiz, performance, and identity (Writing as Adam Quest).
(Fulton Area Business Alliance 11/2/2024)
<P>Profile of local business for Website of community group (Business Improvement District or BID).
(Fulton Area Business Alliance 11/2/2024)
<P>Profile of local business for Website of community group (Business Improvement District or BID).
MEDIA RELATIONS (Releases, Pitches, Placements, Campaigns)
(Provide Support 11/2/2024)
<p>Press release on research/case study indicating client of software company (Provide Support) achieved sales breakthrough using its product.
(Lawrenceville Historical Society 11/2/2024)
<p>PR Campaign for presentation, "Hidden Lawrenceville." Campaign netted key placements & standing-room-only crowd. (Includes: release, pitch letter, poster, blog post, & sel. press coverage.)
(Caps and Crowns 11/2/2024)
<P>Press release for launch of innovative digital advertising/production company,
(School of Visual Arts 11/2/2024)
<P>
Succesful pitch letter re. story idea: Leasing technology at art/design college, where business, art, and technology converge.
(Identity Theft 911 11/2/2024)
<P>
Press release on the white paper, "Ohio Epitomizes Rampant Identity Theft."
(Gessato 11/2/2024)
<P>
PR campaign for high-end shaving products, including press release and pitch letter.
(Corporate University Xchange 11/2/2024)
<P>
Key magazine placement in <I>Selling Power</I> magazine, showcasing my role as company spokesman.
(Fulton Area Business Alliance 11/2/2024)
<P>Twitter, Facebook, & Web copy for launch of new public space (Putnam Triangle Plaza); initiated by Brooklyn community group (Business Improvement District or BID). Inc. selected press coverage.
(School of Visual Arts 11/2/2024)
<p>Case study of incident where a student artwork created a public safety issue. Inc. an overview of the crisis issues and lessons learned.
(11/2/2024)
<P>
List of selected placements & links to clips in which I'm quoted; links to samples
MY BLOGS
(11/2/2024)
"Less Hype, More Intrigue" . . . A blog about art promotion and marketing communications.<P>
(11/2/2024)
Featuring writing and photography (click underlined text above).<P>
JOURNALISM: ARTS/ENTERTAINMENT (Features, Reviews)
(School of Visual Arts 11/2/2024)
<P>
Article on the use of computers in the arts, written for the magazine, <I>Visual Arts Journal</I>.
(Spin magazine 11/2/2024)
<P>
Review of album by the band Live Skull (writing as Adam Quest).
(Independent Film Channel Website 11/2/2024)
<P>
Review of the film, <I>Velvet Goldmine</I> (writing as Adam Quest).
(Showcase Magazine 11/2/2024)
<P>
Article on the filmmaker John Waters, for weekly arts/entertainment magazine.
MARKETING COMMUNICATIONS (Copywriting, Case Studies, etc.)
(Corporate University Xchange 11/2/2024)
<P>
Two flyers, one for a newsletter and one for a book, both covering corporate training. (Used for events, media kits, sales packages, etc.)
(Fulton Area Business Alliance 11/2/2024)
Premiere issue of <i>FAB Alliance News</i>, the online newsletter (quarterly) for a business improvement district (BID) in Brooklyn.
(Provide Support 11/2/2024)
<P>
Case study for Provide Support (live chat software vendor), examining client's innovative use of product. (Includes search results that case study generated.)
(National Electrical Contractors Association 11/2/2024)
<P>
Association newsletter <I>Power On</I> includes five articles I wrote : 1. Apprentice Boot Camp; 2. Digital Construction; 3. Art Is Blooming; 4. Electrical Job Fair; 5. We Are Queens.
(eMarketer 11/2/2024)
<P>
Research report on digital media and Internet market trends in China. Includes overviews/analysis on Internet connectivity, mobile phone penetration, Web 2.0 developments, etc. (I wrote similar reports on more than a dozen countries for eMarketer.)
(Various clients 11/2/2024)
<P>
Bios of business executives and college/university faculty.
(School of Visual Arts 11/2/2024)
<P>
Short bios of new board members and overview of the board's role in the organization (excerpt from annual report).
(St. Belmondo Jeans 11/2/2024)
<P>Branding strategy for new line of jeans; includes PR/marketing ideas.
(Fidelity Flight Simulation, Inc. 11/2/2024)
<P>Copy for new product: Ballast Control Simulator (used to train employees on oil rigs and other maritime applications). [For live link: click underlined text above.]
EDITORIAL DIRECTION (Newsletters, Annual Reports, etc.)
(School of Visual Arts 11/2/2024)
<P>
<I>Visual Arts Briefs</I>, weekly electronic newsletter covering news from around the School of Visual Arts. (I was editor in chief and primary writer.)
(School of Visual Arts 11/2/2024)
<P>
Excerpt of annual report for the School of Visual Arts. (I was project manager and chief writer.)
(Corporate University Xchange 11/2/2024)
<P>
Excerpt from <I>Fortune</I> magazine advertorial supplement, a copy-intensive project with multiple contributors. (One of three such supplements for which I was project manager and chief writer.)
(Corporate University Xchange 11/2/2024)
<P>
An issue of <i>Corporate Universities International</i>, a bimonthly print newsletter on corporate training. (I was editor in chief and primary writer.)
JOURNALISM: MISC. FEATURES (Mag. Articles, Photo Essays)
(The Bulletin 11/2/2024)
<P>Photo essay about a scenic, historical Pittsburgh street. Published in newsletter of the Bloomfield-Garfield Corp., a community group. (Includes photos by me.) [Icon at left links to story itself. For link to PDF of entire paper: click underlined text above, then go to last page.]
(School of Visual Arts 11/2/2024)
<P>
Article on the innovative use of PDAs at SVA, written for the magazine, <I>Visual Arts Journal</I>.
(Identity Theft 911 11/2/2024)
<P>
Analysis of news story about identity theft for "Breaking Fraud Alerts" section of company Website.
(Pittsburgh Quarterly 11/2/2024)
<P>Magazine article about Pittsburgh's East Busway. (Includes 9 photos by me.) [Click underlined text above for PDF of full article.]
<P><b>Winner, Golden Quill Award</b> (Press Club of Western Pennsylvania); Category: Magazines > History/Culture Feature
(Sign Business magazine 11/2/2024)
<P>
Article for the trade magazine, <I>Sign Business</I> (writing as Adam Quest).
(MSNBC.com 11/2/2024)
<P>
Article about how microchips are made (writing as Adam Quest).
(The Bulletin 11/2/2024)
<P>Photo essay about some of Pittsburgh's many public stairways. Published in newsletter of the Bloomfield-Garfield Corp., a community group. (Includes photos by me.) [Icon at left links to story itself. For link to PDF of entire paper: click underlined text above, then go to pg. 13.]
ART WRITING (Artist Statements, Bios, Web Copy, Grants)
(School of Visual Arts 11/2/2024)
<P>
Article written for the magazine, <I>Visual Arts Journal</I>.
(School of Visual Arts 11/2/2024)
<P>
Art history piece on artists' relationship with mass media, written for the magazine, <I>Visual Arts Journal</I>.
(Xanadu Gallery 11/2/2024)
<P>
Online presentation where I discuss the key elements of a compelling artist statement and how I work with clients to produce them. (Scroll to link at bottom of page: "Click Here to Watch." Windows Media Player required)<P>
(Sandbox magazine 11/2/2024)
<P>
Critique of artist Julia Scher's performance piece "Karaoke Carrion" (Writing as Adam Quest).
(11/2/2024)
<p>Summary of work experience focused on art writing/promotion.
(Various clients 11/2/2024)
<P>Collection of artist statements, bios, and grant essays. Also includes screen shots of some pieces on different artists' Websites. Plus: links to other art writing (blog posts, essays/articles, add'l samples, etc.)
(Nicholas Chistiakov 11/2/2024)
<P>Complete Web copy for painter Nicholas Chistiakov.
General
(11/2/2024)
<P>Samples covering these specialties (as listed below):
<p>
* Copywriting<p>
* Marketing Communications<p>
* Media Relations (PR)<p>
* Journalism<p>
* Art Writing<p>
* and more<p>
(11/2/2024)
<P>
<a href="http://www.linkedin.com/in/adameisenstat">
<img src="http://www.linkedin.com/img/webpromo/btn_viewmy_160x33.png" width="160" height="33" border="0" alt="View Adam Eisenstat's profile on LinkedIn">
</a>