Adam Eisenstat

Pittsburgh, PA USA
Website: www.AdamEisenstat.com
Contact

Professional Experience

* Journalist, creative writer, & marketing communications pro w/ years of experience * Strategic thinker with solid track record in: editorial direction, PR, and copywriting * Topflight abilities in: writing, research, editing, and project management * Specialist in communication strategies that will amplify your distinction

Expertise

Copywriter
12 Years
Editor
8 Years
Writer
27 Years

Specialty

Arts & Humanities
16 Years
Business (general)
12 Years
Entertainment
25 Years

Industries


Newsletter - Trade
11 Years
Marketing (in-house) - Fortune 1000 corp. clients
11 Years
PR (in-house) - Small to mid-sized corp. clients
7 Years

Total Media Industry Experience

27 Years

Media Client List (# assignments last 2 yrs)

Independent Film Channel (3-5), Ziff Davis (3-5), Spin (1-2)

Corporate Client List (# assignments last 2 yrs)

ALIC Creative Partners (10+), eMarketer (10+), Provide Support (3-5)

Other Work History

School of Visual Arts Corporate University Xchange

Unions

National Writers Union

Computer Skills

Word, Excel

Equipment

computer, digital camera

Associations

Editorial Freelancers Association Association of Ghostwriters

Work Samples

ESSAYS & CRITICISM

<P> Account of my job at a video clipping service, watching TV for seven hours a day.
<P> Article on my visit to a surveillance equipment tradeshow.
<P> Essay celebrating gritty textures and old, worn-out things. (Includes photos by me.)
<P> Essay about the pedestrian footbridges spanning the highways in Red Hook, a Brooklyn neighborhood. (Includes photos by me)

Misc.2

<P> Landing page blurbs, merchandise copy, banner ads, & sell page for business education products.
<P> Issue No. 3 (Think Big) of <I>Inside Trump Tower</I>, a weekly electronic newsletter. The publication features articles on business motivation and other topics. (I was editor in chief and a contributing writer.)
<P> "Showman of the Skyline"; "Success with Style"; "Adversity Builds Character" (Also see Trump Blog sample in Editorial Direction section above.)
<P> A compendium of motivational articles from the online newsletter, <I>Inside Trump Tower</I>. (I was editor in chief and a contributing writer for publication. Also see Editorial Direction section above.)
<P> Sales letters (e-commerce), for a variety of business courses.
<P> Issue No. 27 (Learn to Think on Your Feet) of <I>Inside Trump Tower</I>, a weekly electronic newsletter. The publication features articles on business motivation and other topics. (I was editor in chief and a contributing writer.)
<P> Sample posts from The Trump Blog; plus samples of the extensive press it generated. (I was managing editor and a contributing writer.)
<P> Concept for marketing strategy, "The Hero Customer: Beyond Marketing Abstractions"; includes samples of implemented tactics.
Profile of entrepreneur Jamie Meiselman (Surfparks); from the online newsletter, <i>Inside Trump Tower</i>.

MISC. (Samples from above categories & others)

<P>Successful proposal for the book <i>Workplace2020: What the Best Companies Can Do to Attract, Develop and Keep Employees Now</i>.
<P>Detailed presentation of <b>expanded literature</b> (EL), with descriptions, links, & screenshots . . . EL is intended to both supplement & promote <i>Big Sky Brooklyn</i> the novel.
<P>A partial list of some of the many academic papers & grad school essays I've written.
<P>Essay & book excerpt that explore the convergence of the physical, mental, and spiritual dimensions.
<P>Descriptions of T-shirts, mousepads, drinkware, etc.
<P>Commentary, incorporating works by Michael Pollan and Eric Schlosser (<i>Fast Food Nation</i>).
<P>About Us & services pages for health economics company.
<P>Comments about my work from past and present clients/employers. (Also includes link to my recommendations on LinkedIn.)
<P>"5 Keys to Winning the Battle of the Sexes (An 'Adapt & Adopt' Approach to Bridging the Gap at Work Between Men & Women)" [For live link: click underlined text above.]
<P>Ms. version of a short story/essay hybrid (inc. footnotes) about Sammy Davis, Jr. (originally published in a literary magazine).
<P> Article on an educational partnership between a bank and a university, written for the newsletter, <I>Corporate Universities International</I>.
<P>Sell sheet for Fortune Special Section (advertorial supplement).
<P>Descriptions of college construction projects in the school's online newsletter. <I>Visual Arts Briefs</I>.
<P>Excerpt from <i>The Story of David</i>, a commissioned biography. The book is an everyman story/exploration of a patriarchal legacy.
<P>Sales letter, online system for ordering sports uniforms.
<p>Flyer advertising writing services I offer to artists, including: Artist Statements, Bios, Catalog/Grant Essays, PR (press releases, pitch letters), Journalism (articles, essays, reviews) , and more.
<P>Ruminations on showbiz, performance, and identity (Writing as Adam Quest).
<P>Profile of local business for Website of community group (Business Improvement District or BID).
<P>Profile of local business for Website of community group (Business Improvement District or BID).

MEDIA RELATIONS (Releases, Pitches, Placements, Campaigns)

<p>Press release on research/case study indicating client of software company (Provide Support) achieved sales breakthrough using its product.
<p>PR Campaign for presentation, "Hidden Lawrenceville." Campaign netted key placements & standing-room-only crowd. (Includes: release, pitch letter, poster, blog post, & sel. press coverage.)
<P>Press release for launch of innovative digital advertising/production company,
<P> Succesful pitch letter re. story idea: Leasing technology at art/design college, where business, art, and technology converge.
<P> Press release on the white paper, "Ohio Epitomizes Rampant Identity Theft."
<P> PR campaign for high-end shaving products, including press release and pitch letter.
<P> Key magazine placement in <I>Selling Power</I> magazine, showcasing my role as company spokesman.
<P>Twitter, Facebook, & Web copy for launch of new public space (Putnam Triangle Plaza); initiated by Brooklyn community group (Business Improvement District or BID). Inc. selected press coverage.
<p>Case study of incident where a student artwork created a public safety issue. Inc. an overview of the crisis issues and lessons learned.
<P> List of selected placements & links to clips in which I'm quoted; links to samples

MY BLOGS

"Less Hype, More Intrigue" . . . A blog about art promotion and marketing communications.<P>
Featuring writing and photography (click underlined text above).<P>

JOURNALISM: ARTS/ENTERTAINMENT (Features, Reviews)

<P> Article on the use of computers in the arts, written for the magazine, <I>Visual Arts Journal</I>.
<P> Review of album by the band Live Skull (writing as Adam Quest).
<P> Review of the film, <I>Velvet Goldmine</I> (writing as Adam Quest).
<P> Article on the filmmaker John Waters, for weekly arts/entertainment magazine.

MARKETING COMMUNICATIONS (Copywriting, Case Studies, etc.)

<P> Two flyers, one for a newsletter and one for a book, both covering corporate training. (Used for events, media kits, sales packages, etc.)
Premiere issue of <i>FAB Alliance News</i>, the online newsletter (quarterly) for a business improvement district (BID) in Brooklyn.
<P> Case study for Provide Support (live chat software vendor), examining client's innovative use of product. (Includes search results that case study generated.)
<P> Association newsletter <I>Power On</I> includes five articles I wrote : 1. Apprentice Boot Camp; 2. Digital Construction; 3. Art Is Blooming; 4. Electrical Job Fair; 5. We Are Queens.
<P> Research report on digital media and Internet market trends in China. Includes overviews/analysis on Internet connectivity, mobile phone penetration, Web 2.0 developments, etc. (I wrote similar reports on more than a dozen countries for eMarketer.)
<P> Bios of business executives and college/university faculty.
<P> Short bios of new board members and overview of the board's role in the organization (excerpt from annual report).
<P>Branding strategy for new line of jeans; includes PR/marketing ideas.
<P>Copy for new product: Ballast Control Simulator (used to train employees on oil rigs and other maritime applications). [For live link: click underlined text above.]

EDITORIAL DIRECTION (Newsletters, Annual Reports, etc.)

<P> <I>Visual Arts Briefs</I>, weekly electronic newsletter covering news from around the School of Visual Arts. (I was editor in chief and primary writer.)
<P> Excerpt of annual report for the School of Visual Arts. (I was project manager and chief writer.)
<P> Excerpt from <I>Fortune</I> magazine advertorial supplement, a copy-intensive project with multiple contributors. (One of three such supplements for which I was project manager and chief writer.)
<P> An issue of <i>Corporate Universities International</i>, a bimonthly print newsletter on corporate training. (I was editor in chief and primary writer.)

JOURNALISM: MISC. FEATURES (Mag. Articles, Photo Essays)

<P>Photo essay about a scenic, historical Pittsburgh street. Published in newsletter of the Bloomfield-Garfield Corp., a community group. (Includes photos by me.) [Icon at left links to story itself. For link to PDF of entire paper: click underlined text above, then go to last page.]
<P> Article on the innovative use of PDAs at SVA, written for the magazine, <I>Visual Arts Journal</I>.
<P> Analysis of news story about identity theft for "Breaking Fraud Alerts" section of company Website.
<P>Magazine article about Pittsburgh's East Busway. (Includes 9 photos by me.) [Click underlined text above for PDF of full article.] <P><b>Winner, Golden Quill Award</b> (Press Club of Western Pennsylvania); Category: Magazines > History/Culture Feature
<P> Article for the trade magazine, <I>Sign Business</I> (writing as Adam Quest).
<P> Article about how microchips are made (writing as Adam Quest).
<P>Photo essay about some of Pittsburgh's many public stairways. Published in newsletter of the Bloomfield-Garfield Corp., a community group. (Includes photos by me.) [Icon at left links to story itself. For link to PDF of entire paper: click underlined text above, then go to pg. 13.]

ART WRITING (Artist Statements, Bios, Web Copy, Grants)

<P> Article written for the magazine, <I>Visual Arts Journal</I>.
<P> Art history piece on artists' relationship with mass media, written for the magazine, <I>Visual Arts Journal</I>.
<P> Online presentation where I discuss the key elements of a compelling artist statement and how I work with clients to produce them. (Scroll to link at bottom of page: "Click Here to Watch." Windows Media Player required)<P>
<P> Critique of artist Julia Scher's performance piece "Karaoke Carrion" (Writing as Adam Quest).
<p>Summary of work experience focused on art writing/promotion.
<P>Collection of artist statements, bios, and grant essays. Also includes screen shots of some pieces on different artists' Websites. Plus: links to other art writing (blog posts, essays/articles, add'l samples, etc.)
<P>Complete Web copy for painter Nicholas Chistiakov.

General

<P>Samples covering these specialties (as listed below): <p> * Copywriting<p> * Marketing Communications<p> * Media Relations (PR)<p> * Journalism<p> * Art Writing<p> * and more<p>
<P> <a href="http://www.linkedin.com/in/adameisenstat"> <img src="http://www.linkedin.com/img/webpromo/btn_viewmy_160x33.png" width="160" height="33" border="0" alt="View Adam Eisenstat's profile on LinkedIn"> </a>