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Advice From the Pros

Elizabeth Graves on Leading Martha Stewart Living as Editor in Chief

From local food reporter, to national magazine editor in chief

Elizabeth Graves on Leading Martha Stewart Living as Editor in Chief
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By Andrea Williams
@AndreaWillWrite
Andrea Williams is an author, journalist, and columnist for The Tennessean with over 16 years of experience in journalism and 20 years in copywriting and communications strategy. Her work spans national outlets and high-traffic digital brands.
7 min read • Originally published March 20, 2017 / Updated April 1, 2026
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By Andrea Williams
@AndreaWillWrite
Andrea Williams is an author, journalist, and columnist for The Tennessean with over 16 years of experience in journalism and 20 years in copywriting and communications strategy. Her work spans national outlets and high-traffic digital brands.
7 min read • Originally published March 20, 2017 / Updated April 1, 2026

Editor’s note: This interview was originally published when Elizabeth Graves was editor in chief of Martha Stewart Living at Meredith Corporation. Since then, she’s moved on from that role and now works independently as an editor, writer, brand consultant, and digital creator. She continues to edit Martha Stewart special issues and recently ghostwrote Gorgeous Gatherings, an event design book published by Chronicle Books. Her career path from editorial assistant at Allure all the way through Conde Nast, Real Simple, and two editor-in-chief titles at Martha Stewart is itself a case study in the advice she shares below. The fundamentals haven’t changed.

Young, driven professionals are looking for a magic bullet, a secret sauce, or some detailed blueprint that will take them from where they are to where they want to be. And for many in the publishing industry, “where they want to be” is atop their favorite glossy’s masthead as editor-in-chief.

But when you’re just beginning as an editorial assistant—or have yet to even secure a position in publishing—even aspiring to such lofty heights can seem downright futile. The truth is that every Miranda Priestly was once an Andy Sachs—full of ambition and blind faith (and, of course, a little awkwardness).

Just ask Elizabeth Graves, the editor in chief of Martha Stewart Living. She got her start in the business with food clips from a local paper, and kept climbing until she reached the top at her dream publication. The good news for you is that Graves didn’t use any unicorn tears or fairy dust, just a lot of hustle.

Here, Elizabeth shares what it really takes to ascend the editorial ranks. Spoiler alert: It’s the same advice she’s followed throughout her own career.

Vital Stats

Name: Elizabeth Graves
Company: Meredith Corporation
Title: Editor in Chief, Martha Stewart Living
Years with Company: 1 year, 1 month
Hometown: Milwaukee, Wisconsin
Current Location: New York, New York (West Village)
Education: St. Mary’s College of Maryland. Psychology major with a concentration in English

How did you first break into publishing?

When I realized it was what I really wanted to do, I basically begged a new newspaper in North Carolina, where I was living right after college, to let me write about local chefs and restaurants. They either took pity on me or loved that I’d basically do it for free—or both.

When I decided I wanted to get into magazines, I debated going back to school. But a dear family friend, who was successfully working for many magazines in New York, suggested trying to get a job as an editorial assistant—and to be open-minded about where I might land (at the time I had my heart set on Martha Stewart Living or Gourmet). I interviewed at Allure, and those little food clips from that tiny newspaper in North Carolina actually helped me get a job there.

I ended up loving it, and I learned more about good reporting and great writing from Editor in Chief Linda Wells and Executive Editor Tom Prince than I ever hoped for. I was fortunate to have had that experience basically right out of college, and to learn about different beats (in this case, beauty and fashion) is always a good thing, because it helps broaden your skill set. Since then, I’ve been lucky to work for so many strong editors. It’s important to seek out the people whom you can learn from, and who will inspire you to do your best.

What inspired you to go after an editor-in-chief position? And what was the most difficult aspect of achieving this level of success in your career?

When the opportunity arose to be editor in chief of Martha Stewart Weddings seven years ago, part of me was thrilled to be considered; the other part found the idea of that responsibility daunting. But sometimes you need to do the things that scare you a bit.

Six years later, when the opportunity came at Martha Stewart Living, I felt ready and excited. I’ve read Living since I was in college, and it was the magazine that got me interested in magazines as a career, so it felt full-circle and right. The weight of the responsibility, however, never goes away. You just have to learn not to get overwhelmed by the big picture and move forward every day.

What about your job gets you excited to jump out of bed every morning? And what makes you want to hide under the sheets?

I’m fortunate. I love my job, and I actually look forward to coming to work. I get excited to see what the editors at Living are going to cook up next—both literally and figuratively. However, there are so many more responsibilities on editors now, that are outside of the original job description—which used to just encompass creating great lineups, helping execute great stories and managing a team.

Today, you have to personally be out there more—on social media and doing press. I have learned to embrace that aspect much more than I did ten years ago, and it’s always good for the brand, but I’m a private person at heart. Some editors love the opportunity for press and limelight; I like the work and the opportunity to put others in the limelight.

What’s the biggest misconception about working in the publishing industry held by people on the outside?

Everything is something out of The Devil Wears Prada. Some parts of the job are fun and fancy, sure, but most of it is work. Fortunately, I like the work!

What’s the one piece of advice you would give to someone looking to break into magazine publishing?

The same that was given to me: Be patient and persistent, watch, read, study, learn, and be open-minded about where you get your start, as good skills will translate to other brands. Above all, stay out of your own way.

If you are already in the business and hope to grow, figure out how you can help solve your boss’s problems, not just your own. If you read everything that your brand creates (not just your beat), and know its mission statement and what its competition is up to, you will be able to contribute on a different level, and you will be a valuable resource.

Are there certain off-the-job skills that young professionals can develop outside of work to help them in publishing?

As a writer or editor, you’re never really off the job. Ideas and inspiration are all around. Keep your eyes peeled as there are incredible human interest stories all around you—it pays to be curious. When you are out and about, maybe at a party or event, ask questions, and take an active (but not obnoxious!) role in learning about other people—where they are from, what they do and what they care about. You never know what you might find out and be able to write about or later use in a story. This helps develop good reporting skills too. Getting a great quote comes from having a rapport with someone, a good conversation really.

What’s your best advice for readers looking to land a mentor who can help them advance in their publishing careers? And does that mentor need to be in the publishing industry?

It certainly helps to be in the publishing industry if you want to learn the ropes in publishing—and even better if you are learning on the job. To find a mentor, my best advice is to look at whose work inspires you. If there is a magazine or site that you love and it really speaks to you, for example, it’s probably a good job fit for your sensibility. Then look to more senior staffers—take note of who has the best ideas in idea meetings and how he or she pitches them or covers and handles topics.

Also, look to your peers. I’ve been lucky to have really talented friends in the trenches with me, and there are many I continue to work with today. Bounce ideas off of each other, get a casual read of your work or theirs before you take it to your boss or pitch it in a meeting. It makes your work better, plus it’s fun to have someone to riff off ideas with.

Publishing has a reputation for being fast-paced and time-consuming; how does Meredith support and encourage work-life balance among employees?

Meredith Corp really cares about the physical and mental health of its employees, and it may sound cliché but it’s true: a healthy and happy worker is also a productive one. There are great benefits and many incentives to stay on top of your health. We have yoga classes twice a week, and we are encouraged to be out of the office by 6—that, however, I’m rarely successful at.

I’ve worked for many publishing houses and they are all unique in their own way. Meredith is no different in the sense that we always strive for high quality content and delivering bottom line results; however, I’ve never felt like I was going to get run over in the process. There is a culture of kindness, support and encouragement to do your best and succeed.

Looking for your next role in media or publishing? Browse open positions on Mediabistro’s job board.

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Advice From the Pros, Be Inspired
Advice From the Pros

SEO Specialist, Expert, and Consultant: What These Positions Do and How to Get Hired

Job description, skills, salary, and how to break into this in-demand digital marketing role.

SEO Specialist working on digital marketing strategy
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By Jenell Talley
Jenell Talley is a journalist and program analyst with a background spanning media, government, and editorial work. She holds a journalism degree from Howard University and a master's in human resources management from the University of Maryland.
9 min read • Originally published April 26, 2017 / Updated April 1, 2026
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By Jenell Talley
Jenell Talley is a journalist and program analyst with a background spanning media, government, and editorial work. She holds a journalism degree from Howard University and a master's in human resources management from the University of Maryland.
9 min read • Originally published April 26, 2017 / Updated April 1, 2026

An SEO Specialist (also called an SEO Expert, SEO Strategist, or Search Engine Optimization Specialist) is responsible for improving a website’s visibility and position in search engines like Google and Bing. By optimizing content, technical elements, and off-site signals, SEO specialists help businesses attract more organic traffic and ultimately, more customers.

If you’re curious about what SEO specialists actually do day-to-day, what skills you need, how much they earn, and how to become one, this guide covers everything you need to know.

Quick Links

  • SEO Specialist Job Description
  • Essential SEO Skills & Qualifications
  • SEO Specialist Salary
  • How to Become an SEO Specialist
  • Career Path & Progression
  • FAQs

SEO Specialist Job Description: Roles & Responsibilities

A search engine optimization (SEO) specialist improves a website’s rankings on major search engines like Google and Bing. The goal is to increase organic (non-paid) traffic, generate leads, and drive revenue.

“The primary purpose of an SEO specialist is the same as any marketer: create more sales for the company,” says Brett Bastello, SEO manager at Inseev Interactive, a digital marketing agency in San Diego.

SEO specialists ensure on-page optimization—keyword targeting, internal linking, clean URLs, and meta tags—to deliver relevant search results and a positive user experience. They also handle off-page optimization, including link building, digital PR, and brand mentions.

Typical SEO Specialist Responsibilities

  • Conducting keyword research and competitive analysis
  • Optimizing on-page elements (title tags, meta descriptions, headers, content)
  • Improving site architecture and internal linking
  • Monitoring and improving Core Web Vitals and page speed
  • Managing Google Search Console and analytics tools
  • Identifying and fixing technical SEO issues (crawl errors, redirects, 404s)
  • Building high-quality backlinks through outreach and digital PR
  • Creating and optimizing content for search intent
  • Tracking rankings, traffic, and conversions
  • Reporting SEO performance to stakeholders
  • Staying current with algorithm updates and industry trends

Many SEO professionals also work closely with content, marketing, and development teams. Some specialize in technical SEO, while others focus on content strategy or link building.

SEO in 2026: AI, GEO, and Search Everywhere

The role of an SEO specialist has evolved dramatically. With the rise of AI Overviews in Google search results and the growth of “Search Everywhere” behavior, specialists now optimize for visibility across multiple platforms—not just traditional search engines.

Modern SEO strategies increasingly include:

  • Generative Engine Optimization (GEO) — Structuring content to be cited by AI models like ChatGPT, Gemini, and Perplexity
  • E-E-A-T optimization — Demonstrating Experience, Expertise, Authoritativeness, and Trustworthiness
  • Video and social search — Optimizing for YouTube, TikTok, and social platform search functions
  • Voice search optimization — Targeting conversational, question-based queries

Today’s SEO specialist is part data scientist, part content strategist, part brand builder—ensuring a brand’s presence is felt not just on Google’s first page, but in every digital conversation.

The Interplay Between SEO and Other Digital Marketing

SEO doesn’t exist in a vacuum. Its success is intertwined with other digital marketing strategies, including content marketing, social media, email marketing, and paid search (SEM/PPC).

For example, content marketing efforts bolster SEO by generating backlinks and enhancing topical authority. A strong social media presence can amplify content reach, driving engagement signals that indirectly benefit SEO. Understanding SEM is essential—Cost per Click (CPC) data serves as a useful barometer of keyword competitiveness.

The most effective SEO specialists take a holistic approach, aligning their work with broader marketing goals rather than optimizing in isolation.

Essential SEO Specialist Skills & Qualifications

What skills do you need to become an SEO specialist? The role requires a blend of technical knowledge, analytical ability, and communication skills.

Technical SEO Skills

  • Keyword research — Identifying high-value search terms and understanding search intent
  • On-page optimization — Title tags, meta descriptions, header structure, and content optimization
  • Technical SEO — Site architecture, crawlability, indexation, Core Web Vitals, schema markup
  • Link building — Outreach, digital PR, backlink analysis
  • Analytics & reporting — Google Analytics 4, Google Search Console, SEO dashboards
  • SEO tools — Ahrefs, SEMrush, Moz, Screaming Frog, Surfer SEO
  • Basic HTML/CSS — Understanding how websites are structured
  • Content management systems — WordPress, Webflow, Shopify, etc.

Soft Skills

  • Communication — Explaining SEO strategy and results to non-technical stakeholders
  • Analytical thinking — Interpreting data and making strategic decisions
  • Adaptability — Staying current with algorithm changes and industry shifts
  • Project management — Prioritizing tasks and managing multiple initiatives
  • Writing ability — Creating or editing SEO-optimized content

“Communication skills are everything,” says Chris Horton, head consultant and SEO expert at Dr. Rankwell, an SEO consultancy in Lawrenceville, GA. “If a client hires you to grow their site, you have to articulate the best course of action and explain why it’s best for them. They have to conceptualize what you’re doing so they can own it and feel confident you’re making wise decisions for their company.”

Assessing risks—”knowing the difference between changes that can greatly damage a website’s progress and changes that can move the needle forward”—and forecasting trends are also critical, Horton adds.

SEO Specialist Salary & Compensation

According to Glassdoor, SEO Specialist salaries typically range from $65,000 to $114,000 per year, with the median around $86,000. However, there’s significant variability based on location, experience, and company size.

Senior SEO roles (SEO Manager, Director of SEO, Head of Organic) can command $100,000–$150,000+, especially at larger companies or agencies. Many companies also offer performance bonuses tied to traffic or revenue targets.

Freelance SEO consultants often charge $75–$200+ per hour, depending on their expertise and client base, translating to significantly higher annual earnings than salaried positions.

SEO Salary by Experience Level

Experience Level Typical Salary Range
Entry-Level / SEO Analyst $45,000 – $60,000
Mid-Level SEO Specialist $65,000 – $85,000
Senior SEO Specialist $85,000 – $125,000
SEO Manager / Lead $95,000 – $150,000
Director of SEO / Head of Organic $150,000+

How to Become an SEO Specialist

There’s no single path to becoming an SEO specialist. While a degree in marketing, communications, or a related field can be helpful, most SEO knowledge is learned through hands-on experience and self-study.

“Because SEO is so specific, there aren’t a lot of college classes that’ll give you the skills you need,” explains Horton. “I recommend studying the abundance of material available online.”

Steps to Get Started

  1. Learn the fundamentals — Start with free resources from Google Search Central, Moz’s Beginner’s Guide to SEO, and Ahrefs Academy
  2. Get certified — Complete Google Analytics and Google Ads certifications; consider HubSpot or SEMrush certifications
  3. Practice on your own site — Start a blog or portfolio site to experiment with SEO tactics
  4. Learn the tools — Get familiar with Google Search Console, Google Analytics 4, and at least one paid tool (Ahrefs, SEMrush, or Moz)
  5. Stay current — Follow industry publications like Search Engine Land, Search Engine Journal, and SEO Twitter/LinkedIn
  6. Build a portfolio — Document your results (traffic growth, ranking improvements) to show potential employers
  7. Apply for entry-level roles — Look for SEO Analyst, SEO Coordinator, or Junior SEO Specialist positions

SEO Team Structure & Reporting Lines

Where an SEO specialist sits in an organization depends on the company’s size and structure. They may report to:

  • Marketing Director or VP of Marketing
  • Director of Digital Marketing
  • Head of Content or Content Marketing Manager
  • CMO (at smaller companies)
  • Directly to clients (for consultants and agency professionals)

At larger companies, there may be dedicated SEO teams with specialists focused on technical SEO, content SEO, and link building. At smaller companies or startups, one person often handles all aspects of SEO.

Similar Job Titles

If you’re searching for SEO jobs, you may see the role listed under various titles:

  • SEO Specialist / SEO Expert / SEO Strategist
  • SEO Analyst
  • SEO Manager
  • Search Engine Marketing (SEM) Specialist
  • Digital Marketing Specialist
  • Organic Growth Manager
  • Content SEO Specialist
  • Technical SEO Specialist

“This job is really soup to nuts,” says Bastello. “Oftentimes when I’m trying to explain my job to others, I just say ‘digital PR.'” 

Career Path and Progression for SEO Specialists

A career in SEO offers a dynamic and rewarding trajectory. Here’s a typical progression:

  1. SEO Analyst / Junior SEO Specialist — Learning keyword research, on-page optimization, and analytics
  2. SEO Specialist — Executing full SEO strategies, managing projects independently
  3. Senior SEO Specialist — Leading complex initiatives, mentoring junior team members
  4. SEO Manager / SEO Lead — Overseeing SEO strategy, managing a team or agency relationships
  5. Director of SEO / Head of Organic — Setting strategy at the organizational level, reporting to C-suite
  6. VP of Marketing / CMO — For those who broaden into general marketing leadership

The versatility of SEO expertise also allows transitions into related fields such as content marketing, digital marketing strategy, product marketing, or freelance consulting.

Is SEO a Good Career?

Yes—SEO remains one of the most in-demand digital marketing skills. As long as people use search engines (and AI tools that pull from the web), businesses will need SEO expertise. The role offers:

  • Strong job demand — Every company with a website needs SEO
  • Competitive salaries — Especially at senior levels or in freelance/consulting
  • Remote-friendly work — SEO can be done from anywhere
  • Continuous learning — The field evolves constantly, keeping the work interesting
  • Measurable impact — You can directly see the results of your work in traffic and revenue

 

Looking to break into this career? Mediabistro focuses on delivering high-quality media, creative, marketing, and content roles to our users. Find SEO specialist jobs and others on Mediabistro, a leading job board since 1999.

 


FAQs About SEO Specialists

Q: What does an SEO specialist do?

A: An SEO specialist improves a website’s visibility in search engines like Google. They optimize on-page elements (content, titles, meta tags), fix technical issues, build backlinks, and analyze performance data to increase organic traffic and drive business results.

Q: What skills do you need to be an SEO specialist?

A: Key skills include keyword research, on-page and technical SEO, link building, data analysis, proficiency with tools like Google Analytics and Ahrefs, and strong communication abilities. Writing skills and basic knowledge of HTML are also valuable.

Q: How much do SEO specialists make?

A: SEO specialist salaries typically range from $53,000 to $91,000 per year, with senior roles and managers earning $100,000–$150,000+. Freelance SEO consultants can earn significantly more depending on their client base and hourly rates ($75–$200+/hour).

Q: Is SEO a good career in 2026?

A: Yes. Despite changes in search (AI Overviews, voice search, etc.), SEO remains essential. The role has evolved to include optimizing for AI citations and multiple platforms, making skilled SEO specialists more valuable than ever.

Q: Do you need a degree to become an SEO specialist?

A: No. While a marketing or communications degree can be helpful, most SEO knowledge is learned through online resources, certifications, and hands-on experience. Building a portfolio of results is more important than formal education.

Q: What’s the difference between SEO and SEM?

A: SEO (Search Engine Optimization) focuses on organic (unpaid) search traffic. SEM (Search Engine Marketing) encompasses both SEO and paid search advertising (PPC/Google Ads). Many SEO specialists understand both, as they’re complementary strategies.

Q: How do SEO specialists stay current with algorithm changes?

A: By following industry publications (Search Engine Land, Search Engine Journal, Moz), monitoring Google’s official announcements, participating in SEO communities, and continuously testing and analyzing their own results.

Q: What tools do SEO specialists use?

A: Common tools include Google Search Console, Google Analytics 4, Ahrefs, SEMrush, Moz, Screaming Frog, Surfer SEO, and various Chrome extensions. Most specialists develop proficiency with multiple tools.

Q: Can I learn SEO on my own?

A: Absolutely. SEO is one of the most accessible digital marketing skills to learn independently. Start with free resources from Google, Moz, and Ahrefs, practice on your own website, and build a portfolio of results.

Q: What’s the difference between an SEO specialist and an SEO manager?

A: An SEO specialist typically executes SEO tasks and strategies, while an SEO manager oversees the broader SEO program, manages team members or agency relationships, and is responsible for strategy and reporting at a higher level.

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Advice From the Pros, Be Inspired
Advice From the Pros

Harvey Levin: Founder and TMZ Host. Interview with the Celebrity News Pioneer

An in-depth interview with the man who revolutionized celebrity journalism

harvey-levin-feature
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By Diane Clehane
Diane Clehane is a New York Times bestselling author and award-winning journalist who has covered the British Royal Family for over two decades, with bylines in Vanity Fair, People, Forbes, and Newsweek. She is a regular commentator on CNN and NBC News about the royals.
7 min read • Originally published October 20, 2015 / Updated April 1, 2026
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By Diane Clehane
Diane Clehane is a New York Times bestselling author and award-winning journalist who has covered the British Royal Family for over two decades, with bylines in Vanity Fair, People, Forbes, and Newsweek. She is a regular commentator on CNN and NBC News about the royals.
7 min read • Originally published October 20, 2015 / Updated April 1, 2026

Interview originally conducted in 2009

In this article: Quick Facts | Career Overview | Full Interview | FAQs

Harvey Levin is the founder, executive producer, and host of TMZ, the celebrity news outlet that transformed entertainment journalism. Dubbed by The New York Times as the man “who may represent the future of celebrity journalism,” Levin built TMZ into a news operation that consistently breaks major stories before traditional media outlets.

From his beginnings as a law professor to becoming the face of celebrity news, Levin’s unconventional career path led him to create one of the world’s most influential entertainment news brands. TMZ was first to report the deaths of Michael Jackson, Kobe Bryant, Heath Ledger, and numerous other breaking celebrity stories.

Harvey Levin: Quick Facts

Full Name Harvey Robert Levin
Born September 2, 1950 (Age 75)
Hometown Los Angeles, California
Education UC Santa Barbara (B.A. Political Science, 1972); University of Chicago Law School (J.D., 1975)
Known For Founder & Host of TMZ
Previous Roles Law Professor, The People’s Court Producer, Celebrity Justice Creator, OBJECTified Host
Partner Andy Mauer
Daily Routine Wakes at 3 am, gym at 4 am, office by 6 am

Harvey Levin’s Career Timeline

Levin’s path to TMZ was anything but traditional:

  • 1975: Graduated from University of Chicago Law School; began practicing law in California
  • Mid-1970s: Law professor at the University of Miami School of Law
  • Late 1970s: Taught at Whittier College School of Law
  • 1978: Gained public attention by debating Howard Jarvis over Proposition 13
  • 1982: First television job covering legal issues at KNBC-TV Los Angeles
  • 1980s-90s: Legal columnist for the Los Angeles Times for seven years
  • 1990s: Decade of investigative reporting at KCBS-TV, including O.J. Simpson trial coverage
  • 1997: Named co-executive producer and legal anchor for The People’s Court
  • 2002: Created and executive-produced Celebrity Justice
  • 2005: Launched TMZ.com with AOL and Telepictures Productions
  • 2007: TMZ TV syndicated show launched
  • 2009: Produced Beyond Twisted
  • 2014: Created Famous in 12
  • 2016: Began hosting OBJECTified on Fox News Channel
  • 2023: The People’s Court was canceled after 26 years

Interview with Harvey Levin

The following interview was conducted in 2009, shortly after TMZ broke the news of Michael Jackson’s death. It has been edited for length and clarity.

From Law Professor to TV Producer

How does one go from being a law professor to a television reporter to a reality show guru?

“It really was a long, tedious process. I was a law professor, then I practiced law and decided I wanted to go back to teaching. Then something really crazy happened: the dean of my law school took on a campaign against Proposition 13. They were looking for someone to debate Howard Jarvis, and they needed someone who didn’t own a home or look like they belonged to a special interest group.

I started doing stuff on the radio, and after the election, the radio station offered me a job doing a weekend show called Doctor Law, where I’d give advice. I started writing a similar column for the Los Angeles Times, and then started doing these appearances and ended up on Channel 4.

All of a sudden, I got really into investigative reporting, and that’s all I wanted to do for a long time. So much had happened in Los Angeles in the early ’90s, and I had kind of done everything I wanted to do.

I wanted to produce television shows. I had an opportunity to produce The People’s Court for the first couple of years, and so I took a chance. I quit the news, which was a huge deal for me — that was probably the single biggest risk I’ve ever taken — and decided to become a producer.”

Building TMZ

How did TMZ come about?

“Then I got this offer: AOL and Warner Bros. were going to start this Website. At first, I just scoffed at it, and then started thinking, ‘If I turned this into a news operation, it could be really interesting.’ I was just into the Internet. All I wanted to do was the website. I didn’t even want to do the television show when the opportunity came. I couldn’t imagine going back into television.

Now, I love doing the show.”

Does breaking the news of Jackson’s death change the way ‘traditional’ media view TMZ?

“We’ve been quoted tens of thousands of times by everybody from The New York Times to CBS to ABC — everybody quotes us. We will put a story up, and in two minutes, it will be on all the cable networks crediting TMZ. It’s nothing new.”

TMZ’s Philosophy on Celebrity Coverage

How has TMZ affected the way the media covers celebrities?

“I think it’s had a pretty big effect. It’s almost like the Gap in Russia. Everybody wore grey coats, and then the Gap came in, and suddenly you saw blue coats and red coats and green coats. People had choices. When people have choices, you can’t sell that grey coat anymore.

A lot of the other shows and outlets can’t sell that grey coat to anyone, and to some extent are trying to do what we do. The difficulty that some of them are having is that they don’t know exactly who they are.”

What’s the idea behind shooting TMZ inside the newsroom?

“It’s authentic. I had done this for years with my staff, and it felt like an interesting storytelling device because it’s real. So rather than do it in a conventional way where you do track and then sound, and a track and then sound, these were real people who really were involved in the production of the material. It works.”

Which celebrities are the gifts that keep on giving to TMZ?

“Britney [Spears] has always been someone who people are interested in. Over time, she has consistently been the person people are most interested in. She was hugely popular to a certain audience; she was a spectacle to another audience. Enough people were interested in her and things that happened to her that she’s probably number one.

Beyond her, it varies. There are people that we cover a lot and then get bored with. Then there are people that we never cover and then they do something really interesting and become the most interesting thing on the site at a moment in time and then go away.”

Harvey Levin’s Personal Philosophy

What do you consider your greatest success to date?

“[Long pause] I’m so uncomfortable with that. TMZ has been really successful beyond my expectations. To really work hard to make it happen has been really satisfying. I guess I’m still uncomfortable with the notion of success because once you say you’re successful, you get lazy. I’m in a business where you can’t be lazy.”

Do you have a motto?

“Yes, I do. What I always tell my staff is, ‘The key to this job is looking for 10 ways around the word no.’ That, to me, is the essence of what we do and makes a difference in the way we do our job.”

What do you do to detox from all this?

“I don’t have a lot of down time. I get up at three in the morning and I go to the gym at four. I get to the office by six [a.m.]. I go home at seven [p.m.] and go to bed at nine. I’m not complaining about it too much, but it’s been tough these days.”


Frequently Asked Questions About Harvey Levin

What is Harvey Levin’s workout routine?

Harvey Levin is known for his intense fitness regimen. He wakes up at 3 am and hits the gym by 4 am every day. In interviews, he’s described himself as a “health nut” who eats very healthily and has made fitness “the centerpiece” of his life. His dedication to early morning workouts has been consistent for many years.

Is Harvey Levin still on TMZ?

Harvey Levin remains involved with TMZ as its founder and executive producer. While his on-screen role has evolved over the years, he remains a key figure in TMZ’s operations. He also hosted OBJECTified on Fox News Channel starting in 2016. For the most current information about TMZ’s lineup, visit TMZ.com.

What did Harvey Levin do before TMZ?

Before founding TMZ in 2005, Harvey Levin had a diverse career. He was a law professor at the University of Miami and Whittier College, practiced law in California for two decades, worked as a legal correspondent for TV stations (KNBC, KCBS), wrote a legal column for the Los Angeles Times for seven years, and served as co-executive producer of The People’s Court from 1997 until its cancellation in 2023. He also created Celebrity Justice in 2002.

How old is Harvey Levin?

Harvey Levin was born on September 2, 1950, making him 75 years old as of 2026. He was raised in Los Angeles, graduated from Grover Cleveland High School in Reseda, and attended UC Santa Barbara before earning his law degree from the University of Chicago Law School in 1975.

Mediabistro regularly interviews outstanding media personalities who have created amazing careers and businesses. Looking for media jobs for yourself? Browse open positions on Mediabistro’s job board.

Topics:

Advice From the Pros, Be Inspired, Interviews
Journalism Advice

How to Become a Technical Writer: Career Guide, Salary Data & Real-World Advice

What it is, what it pays, and how one writer broke in with no tech background

A technical writer writing specifications on their computer while researching
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By Amanda Layman Low
@AmandaLaymanLow
Amanda Layman is a B2B tech content writer and strategist with over 15 years of experience creating content for startups and enterprise brands. She founded Tigris, a content agency serving leading tech companies, and authored The New Freelance: A Book for Writers.
13 min read • Originally published September 21, 2016 / Updated March 31, 2026
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By Amanda Layman Low
@AmandaLaymanLow
Amanda Layman is a B2B tech content writer and strategist with over 15 years of experience creating content for startups and enterprise brands. She founded Tigris, a content agency serving leading tech companies, and authored The New Freelance: A Book for Writers.
13 min read • Originally published September 21, 2016 / Updated March 31, 2026

What Is Technical Writing?

Technical writing is the practice of creating clear, concise documentation that explains complex information to a specific audience. Technical writers produce user manuals, API documentation, how-to guides, white papers, and instructional content for software, hardware, medical devices, and other technical products.

Unlike creative writing, technical writing prioritizes clarity, accuracy, and usability over style. For examples of technical writing, think user manuals, API documentation, software guides, knowledge base articles, and standard operating procedures (SOPs).

What Does a Technical Writer Do?

Technical writers translate complex technical concepts into user-friendly content. Daily responsibilities include interviewing subject-matter experts (SMEs), researching products and technologies, writing and editing documentation, creating diagrams and visual aids, managing content in CMS platforms, collaborating with engineering and product teams, and maintaining style guides.

Most technical writers work in software/tech (45%), manufacturing (15%), healthcare (12%), and finance (10%).

Essential Technical Writing Skills

Beyond writing ability, successful technical writers need a specific skill set that combines communication, research, and technical literacy. Here’s what employers look for:

  • Research skills — You’ll interview SMEs and synthesize complex information from multiple sources
  • Tool proficiency — Familiarity with documentation tools like MadCap Flare, Confluence, or Markdown
  • Audience awareness — Translating jargon for different reader levels, from beginners to advanced users
  • Project management — Juggling multiple deadlines and stakeholders simultaneously
  • Basic tech literacy — You don’t need to code, but understanding APIs, software, and systems helps
  • Attention to detail — Technical accuracy is non-negotiable in this field
  • Adaptability — Tools and technologies change constantly; you need to keep learning

Technical Writer Salary

According to the Bureau of Labor Statistics, the median salary for technical writers is $91,670 per year ($44/hour). Entry-level positions start around $50,000–$60,000, while senior technical writers and documentation managers can earn $100,000–$130,000+. Freelance technical writers typically charge $50–$100/hour depending on specialization. The highest-paying industries are software development, pharmaceuticals, and financial services.

Freelance Technical Writing

Freelance technical writing offers flexibility, higher hourly rates, and the ability to choose your projects. Freelance technical writers typically earn $50–$150/hour depending on specialization and industry. The demand is high because companies often need documentation for specific projects—product launches, software updates, compliance requirements—without hiring full-time staff.

I’ve built my entire career as a freelance technical writer, working with 100+ companies over 15 years. The key to freelance success is building a niche (mine is B2B software and SaaS), developing a strong portfolio, and maintaining relationships with clients who provide repeat work. Many freelancers start with platforms like Mediabistro, Upwork, or Contently, then transition to direct client relationships.

How I Became a Technical Writer With No Experience

Before I delved into how to start technical writing, I thought the field was about drawing up instruction manuals or legal documents. Maybe at a higher level, some of these people got to write NASA reports or top-secret government stuff. Still, for someone like me, the options for finding a technical writer job were probably limited to explaining how to assemble a cabinet or work a coffee machine.

Despite what I thought was a complete lack of technical knowledge, I landed a contract job writing eLearning course material that teaches sales representatives how to sell software. Weird, right? The gist was this: I would read through a bunch of source documents, try to make sense of the information, and structure it into four lessons based on an outline provided to me.

But let me go back. When applying for the job, I was asked to complete a “writing assessment” that all contractors must take to determine their skill level. I almost gave up before even starting. When I read the instructions, I didn’t understand half the words on the screen, let alone what I was supposed to do with them.

So I just did my own thing; I wrote a marketing blurb about the company, based on its website content and whatever else I could find online. I hoped to show them I could at least research and put words into grammatically acceptable sentences.

I guess it was good enough. A few days later, I was given a technical writing assignment that would pay more than I’d earned in the last six months.

Then I saw a job posting saying the company was looking for a full-time writer. I jumped at the opportunity—and got the job. That first project was challenging. I cleared my schedule and locked myself in my office for an entire weekend. When I finally finished it, I got paid promptly. I was asked to do another project that made my first project feel like “How to Zip Up Your Fly: A Post-Urination Guide.”

But the more I familiarized myself with the industry jargon, the more this type of writing started to feel natural. Although I still have plenty to learn, I’m now twice as fast at completing an assignment as I was when I started. New projects became open to me: editing a PowerPoint slide, writing catchy marketing copy, and performing quality assurance on a completed course.

Here are some of the things I’ve learned about being a technical writer:

Is Technical Writing a Good Career?

We’ve been hearing talk about the changing face of journalism, but technical writing isn’t going anywhere. Companies will always rely on the written word to communicate, teach, and sell.

Although my ability to extract critical business issues from an SME transcript may be less romantic than, say, my novel about low-income, spirited lesbian waitresses struggling with addiction (that’s a real—unpublished—thing I wrote), the former pays the bills, promises growth, and affords me new joys in life.

Do You Need a Techical Background?

I’m not Steve Jobs; I’m just a person who pays close attention to what she reads and asks a lot of questions. I still don’t 100 percent understand the difference between a switch and a router, but I’m not ashamed to ask a colleague. And there’s a hidden benefit to ignorance: If, by the end of my writing, I can understand something complex, I am fairly certain my audience will understand it too.

What’s the Day-to-Day Work Like?

Although there are creative aspects to technical writing, most of the writing I do is black-and-white. “In this lesson, we’ll cover a, b, and c,” or “When selling to this type of person, discuss a, b, and c.”

It’s nice to have clear expectations and a process to follow rather than feel like every day is a desperate attempt to flag down the muse. Plus, it leaves some breathing room in my creative well at the end of the day for the types of writing and art that bring me true joy.

What I Actually Earn as a Technical Writer

The tech-writing industry pays approximately $50 an hour, with salaried writers typically making approximately $70,000-$95,000 a year. For contractors, pay may be project-based rather than hourly, and for me, it has ranged from $400 to $2,500 per project.

Do I think it’s fair that technical writers get paid more than journalists and novelists? No. I don’t think technical or sales writing is intrinsically “worth” more than beautiful prose. But I won’t deny that the income eases a ton of the stressors from my past life (especially as the sole income earner in my family, with a toddler and a husband who just went back to school).

Money may not be a motivating factor for all writers, but for those who, like me, have a degree but few professional skills beyond writing, it’s reassuring to know my words are worth more than a handful of peanuts.

How to Become a Technical Writer (Step-by-Step)

Basically, technical writing all day, every day, isn’t the facepalm-migraine it sounds like, and that’s why I recommend it to anyone who wants to write for a living. My suggestion is to dip your toes in. Search for jobs that are a little bit out of your comfort zone. Google technical writing jobs or sales writing jobs.

The company I work for is a sales consulting company. Still, most corporations have in-house writers and contractors who provide content for training, presentations, and other corporate materials. Also, mine your social media. I initially found this job through a status update of a friend of a friend. And then do your best. You may find that you’re way more capable than you initially thought. You just have to trust yourself to be great.

So if you’re exploring how to start technical writing, don’t hesitate to take the plunge. Search for jobs that push your boundaries, and don’t be afraid to leverage your social media connections. You’re more capable than you think, and all it takes is the courage to begin.

Breaking In Without Experience

If you’re an entry-level technical writer or trying to break in with no experience, here’s how most people get started:

  • Create sample documentation — Write documentation for open-source projects on GitHub, or document a product you use regularly
  • Document at your current job — Volunteer to write SOPs, training materials, or process guides for your team
  • Build a portfolio — You only need 2-3 strong samples to start applying for jobs
  • Earn a certificate — Google’s Technical Writing courses are free; the Society for Technical Communication (STC) offers recognized certifications
  • Start with contract work — Entry-level contract positions are often more accessible than full-time roles

Growing Your Technical Writing Career

So what’s next after you’ve dipped your toes into technical writing? Take it from me: don’t stop at just being good enough. The field constantly evolves, and you must keep up if you want to stay competitive. That means continually educating yourself. Attend webinars, take specialized courses, or pursue a technical writing certification. Trust me, investing in yourself never goes out of style.

Let’s Talk About Networking

I used to roll my eyes at the term, but hey, it works. LinkedIn is a goldmine for this. Connect with other technical writers, join industry-specific groups, and don’t be shy to slide into someone’s DMs (professionally, of course). A simple message can go a long way. After all, I landed one of my first major contracts by just asking, “Hey, are you guys looking for a writer?” Turns out, they were.

Get Used to Deadlines

And then there’s the ever-so-daunting work-life balance. I won’t sugarcoat it; deadlines can be harsh. But guess what? Good time management can make you feel like a wizard. Block out your time for specific tasks and stick to it. You’ll find that not only do you get more done, but you also won’t feel like you’re constantly racing against the clock.

What about tackling more complex projects? Initially, writing about topics like blockchain or artificial intelligence can be intimidating. But don’t let the jargon scare you away. You’ve got the research skills; use them. The more you understand the topic, the easier it becomes to write about it. And the more complex the topic, the higher the pay. It’s a win-win.

Don’t overlook the power of feedback. Constructive criticism is your friend, not your enemy. After completing a project, ask for feedback and take it gracefully. If you keep your ego at the door, you’ll find these insights to be the quickest route to improving your craft.

Lastly, if you’re still pondering how to start technical writing, remember it’s never too late. I’ve met people who transitioned into this field in their 40s and 50s. So age, background, or experience shouldn’t be roadblocks. If you have a knack for writing and a willingness to learn, you’re already ahead of the game.

Amanda Layman is a B2B technical writer and content strategist with over 15 years of experience in the tech industry. She has written for Fortune 500 companies, including VMware and Dell, and has helped 100+ software and SaaS companies with technical content, eLearning development, and sales enablement materials. Amanda is the author of The New Freelance: A Book for Writers and founder of Tigris, a tech content agency. She holds a Bachelor’s degree in Writing from Drury University. Connect with her on LinkedIn.

Discover new jobs for technical writers on Mediabistro’s media job board.


FAQs on Technical Writer Careers

What is technical writing?

Technical writing is the practice of creating clear, concise documentation that explains complex information to a specific audience. Technical writers produce user manuals, API documentation, how-to guides, white papers, and instructional content for software, hardware, medical devices, and other technical products. Unlike creative writing, technical writing prioritizes clarity, accuracy, and usability over style.

What degree do you need to be a technical writer?

No specific degree is required to become a technical writer. While many technical writers hold degrees in English, Communications, Journalism, or Computer Science, employers primarily value strong writing skills, the ability to learn technical subjects quickly, and a solid portfolio. Many successful technical writers come from unrelated fields like teaching, engineering, or creative writing.

Can I become a technical writer without experience?

Yes. Many technical writers enter the field with no prior experience by building a portfolio of sample work, volunteering to document open-source projects, or starting with entry-level contract positions. The key is demonstrating strong writing ability and a willingness to learn technical subjects.

Can you be a technical writer without a tech background?

Absolutely. I came from a creative writing background with zero tech experience. Many successful technical writers have degrees in English, journalism, or communications. What matters is your ability to learn quickly, ask good questions, and explain complex topics clearly. Your “outsider” perspective can actually be an advantage—if you can understand it, so can your readers.

What is the difference between technical writing and content writing?

Technical writing focuses on explaining how things work—it’s instructional, precise, and designed to help users accomplish specific tasks (like using software or assembling a product). Content writing is typically marketing-focused, designed to engage, inform, or persuade an audience (like blog posts or website copy). Technical writing prioritizes clarity and accuracy; content writing often prioritizes engagement and SEO.

What tools do technical writers use?

Common technical writing tools include documentation platforms (MadCap Flare, Adobe FrameMaker, Confluence, Notion), version control systems (Git, GitHub), markup languages (Markdown, DITA, XML), screen capture tools (Snagit, Camtasia), and diagramming software (Lucidchart, Visio). Many companies also use content management systems like Paligo or Document360. Most tools can be learned on the job—don’t let unfamiliar software stop you from applying.

What skills are essential for someone starting in technical writing?

Technical writing demands the ability to simplify complex information, strong research skills, attention to detail, and proficiency in grammar and style. While not initially required, familiarity with the subject matter is beneficial as you grow in your role. The ability to understand and convey technical concepts to various audiences is crucial.

How can I improve my chances of landing a technical writing job without prior experience?

Start by honing your writing skills and familiarizing yourself with technical writing principles through online courses or workshops. Create a portfolio showcasing your writing ability, even if it’s not directly related to technical writing—volunteer for technical writing projects, like creating documentation for open-source software, to gain experience. Networking, especially on platforms like LinkedIn, and leveraging your social media connections, can also open doors to opportunities.

Do technical writers need certifications?

Certifications aren’t required, but they can help entry-level writers stand out. Google’s Technical Writing courses are free and well-regarded. Programs from the Society for Technical Communication (STC) carry industry recognition and can demonstrate your commitment to the profession. Certifications are particularly helpful if you’re transitioning from another field or lack a related degree.

Is technical writing a remote job?

Yes—technical writing is one of the most remote-friendly careers. Most of my work over the past 15 years has been fully remote, and most technical writing job postings now offer remote or hybrid options. The nature of the work (writing, researching, collaborating via digital tools) translates well to remote environments.

What types of industries hire technical writers?

Technical writers are in demand across various industries, including software and technology, healthcare, engineering, finance, and government. Their skills can benefit any industry that relies on complex products, services, or processes.

How do I find technical writing jobs?

Beyond traditional job boards, consider looking at industry-specific forums, social media networks, and professional networking sites like LinkedIn. Websites dedicated to freelance and contract work, such as Mediabistro, can also be valuable resources. Don’t underestimate the power of networking; sometimes, a simple message or connection can lead to an opportunity.

What is the expected salary for a technical writer?

Technical writer salaries vary widely based on experience, location, industry, and whether you work as a contractor or a full-time employee. According to the Bureau of Labor Statistics, the median salary for technical writers is $91,670 per year. Entry-level technical writers typically earn $50,000–$70,000, while senior writers and managers can earn $100,000–$130,000+. Freelance rates range from $50–$100/hour depending on specialization and industry.

How can I stay competitive in the technical writing field?

Continual learning is key. Stay abreast of industry trends, new technologies, and advancements in technical communication. Participate in webinars, take specialized courses, and consider pursuing advanced certifications. Engaging with professional communities and networks can also provide insights and opportunities for professional development.

Can I transition from another career to technical writing?

Absolutely. Many technical writers come from varied backgrounds, including journalism, teaching, and even fields unrelated to writing. What’s important is your ability to learn and convey technical content effectively. When applying for roles, highlight transferable skills such as writing, research, project management, and subject matter expertise.

How important is networking for aspiring technical writers?

Networking is crucial. It can lead to freelance opportunities, full-time positions, and valuable mentorships. Engage with other writers and professionals in your target industry through social media, professional associations, and conferences. A proactive approach to networking can significantly enhance your visibility and chances of success in the field.

Topics:

Journalism Advice
Networking

How to Network for a Job: 7 Steps to Land Your Next Role

Expert strategies for turning networking opportunities into career opportunities

woman meeting with person at coffee shop networking
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By Joel Schwartzberg
Joel Schwartzberg is a workplace communications coach, speechwriter, and bestselling author whose books include "Get to the Point!" and "The Language of Leadership," with articles published in Harvard Business Review, Fast Company, and Newsweek. He brings over two decades of senior communications and editorial leadership experience at organizations including the ASPCA, PBS, and Time Inc.
7 min read • Originally published January 27, 2015 / Updated March 31, 2026
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By Joel Schwartzberg
Joel Schwartzberg is a workplace communications coach, speechwriter, and bestselling author whose books include "Get to the Point!" and "The Language of Leadership," with articles published in Harvard Business Review, Fast Company, and Newsweek. He brings over two decades of senior communications and editorial leadership experience at organizations including the ASPCA, PBS, and Time Inc.
7 min read • Originally published January 27, 2015 / Updated March 31, 2026

Last updated: January 2026

In this article: Take Initiative | Build Relationships First | Schedule Follow-Ups | Get Contact Info | Know Your Industry | Offer Value | Stay in Touch | FAQs

You never know when a promising networking opportunity will strike. It could be at a conference, a book signing, a friend’s dinner party, or a chance encounter on public transit. In any of these scenarios, the pressure’s on you to make a positive impression—so that when a job opens up, your new connection thinks of you first.

Networking remains one of the most effective ways to find a job. According to multiple studies, 70-85% of jobs are filled through networking rather than job boards or social media. Here’s how to make your next networking opportunity count.

1. Take the Initiative

Many people fail at networking because they’re too shy or intimidated to approach someone influential. But the first move is always yours.

If you’re polite, direct, and respectful of their time, most people will be open to a brief exchange. And if someone isn’t receptive? That tells you something about whether they’re the kind of person you’d want to work for anyway.

Tips for making the first move:

  • Prepare a brief introduction about who you are and what you do
  • Have a genuine question or comment ready to start a conversation
  • Approach with confidence—you have value to offer too
  • Read the room and choose appropriate moments to engage

2. Start with the Relationship, Not the Resume

Networking is about creating a connection, not making a hard sell.

“Focus first on building the relationship with the executive. It’s important to make a connection before asking for anything,” says Kent Lee, career consultant for Yahoo! and CEO of Perfect Resume. “This can be done by simply asking questions that show a general interest and enthusiasm in the executive’s company.”

Digital marketing consultant Brandon Lewin agrees: “Get to know the person and make it all about them. If you end up liking them, then at the end ask for an opportunity to make contact.”

Be aware of context, too. Recruiting consultant Bill Humbert encourages not taking precious minutes away from someone’s social or leisure time. “It’s best to ask for a time when you may chat with them outside the event,” he says. A corporate or industry event may be a more appropriate setting for a detailed business conversation.

3. Schedule a Follow-Up Meeting

Don’t let the conversation end without planning a more formal meeting.

“You rarely turn a single encounter into a job or even a job lead,” says Caroline Ceniza-Levine, career expert with SixFigureStart. “So the most important thing about meeting a high-powered executive or another influential person is to set up a further relationship.”

Elene Cafasso, founder and president of executive coaching firm Enerpace, suggests requesting 10-15 minutes of their time for an informational interview. Be clear that you’re primarily after information, not a job.

“It’s fair to ask the executive where she thinks the best fit would be considering your skill set and career—but don’t pester her for a job,” cautions Cafasso. “If the executive is willing to meet for coffee or breakfast, even better. If she invites you to the office, it’s a home run!”

4. Get Contact Information

None of this following up can happen if you don’t get contact information.

“How do you get contact info? You ask for it,” says Ceniza-Levine. “Tell them you enjoyed speaking with them and would like to stay in touch. Propose things you might stay in touch about—perhaps you’re attending a conference and will update them on that. Ask for the best way to stay in touch: email, phone, or LinkedIn.”

Important: If someone asks to connect on LinkedIn, make sure your profile is up to date with current information and recommendations before accepting.

5. Know Your Industry

If you manage to start a conversation, establish that you know what you’re talking about.

“Know that person’s business, the competitors, the broader industry—and you can engage with them in a way that shows you know what’s going on,” explains Ceniza-Levine. “You don’t want to be just an outsider looking in. Already understand the industry.”

Quick ways to brush up before an event:

  • Do a Google News search on the company and industry
  • Read any recently published articles thoroughly
  • Check the company’s recent press releases and social media
  • Prepare to break the ice with “I was just reading this morning that…”

6. Offer Something of Value

Networking requires “give and take,” says Humbert. “Make sure you ask if there’s something you can do for them.”

Meagan Feeser, director of PR and communications for Gavin Advertising, used this approach to land her job:

“I met my now-boss three years ago at a monthly networking event she founded. When she needed help organizing the events six months down the line, I volunteered. Based on that interaction and working together in that capacity, I was her first hire when she started her own advertising agency several months later.”

Ways to provide value:

  • Share a relevant article or resource
  • Make an introduction to someone in your network
  • Offer to help with an event or project
  • Provide expertise or perspective on a challenge they’re facing

7. Keep Following Up

How do you keep a relationship going without caving in and saying, “Please give me a job”?

Ceniza-Levine suggests sending “a results update based on whatever you talked about in that first contact” or simply an insightful article. “There are lots of ways to follow up that have nothing to do with asking them for help on your job search,” she says.

Cafasso encourages you to stay in touch with monthly email updates on the status of your search. “And be sure to circle back after you speak with contacts they recommend,” she says. “Basically, stay top of mind so that, if they see something right for you, they’ll forward your resume to the hiring manager.”

Getting an inside referral to a hiring manager is the next best thing to getting a direct interview offer. And don’t forget the thank-you note.

Networking Dos and Don’ts

Do Don’t
Focus on building genuine relationships Lead with “I’m looking for a job”
Ask questions and listen Dominate the conversation by talking about yourself
Follow up within 24-48 hours Wait weeks to reach out
Offer value before asking for favors Only reach out when you need something
Research the person/company beforehand Ask questions you could easily Google
Be respectful of their time Corner someone at a social event for 20 minutes

Where to Network for Jobs

  • Industry conferences and events – Focused networking with people in your field
  • Professional associations – AMA, PRSA, local chapters with regular meetups
  • LinkedIn – Connect with people at target companies, engage with their content
  • Alumni networks – College and university connections
  • Meetup groups – Industry-specific gatherings in your city
  • Informational interviews – Proactively request conversations with people in roles you want
  • Friends and family – Let your personal network know you’re looking

Frequently Asked Questions

How do I network for a job if I’m introverted?

Focus on one-on-one conversations rather than large group settings. Prepare talking points in advance so you feel more confident. Set small goals—like having two meaningful conversations at an event. Follow up via email or LinkedIn, where you may feel more comfortable than in person.

What should I say when networking for a job?

Start by showing genuine interest in the other person—ask about their role, their company, or their career path. Share briefly what you do and what you’re looking for, but don’t lead with a job request. Focus on building a relationship first, then ask if you can stay in touch or schedule a follow-up conversation.

How do I ask for a job through networking without being pushy?

Don’t ask directly for a job. Instead, ask for advice, information, or introductions. Say something like “I’d love to learn more about how you got into this field” or “Do you have any suggestions for someone looking to break into this industry?” If the relationship develops, job opportunities often follow naturally.

How long should I wait to follow up after meeting someone?

Follow up within 24-48 hours while the conversation is still fresh. Send a brief email or LinkedIn message thanking them for their time, referencing something specific you discussed, and suggesting a way to stay in touch or meet again.

How do I network when I don’t know anyone in my target industry?

Start with LinkedIn—search for people at companies you’re interested in and send personalized connection requests. Request informational interviews. Attend industry events and conferences. Join professional associations. Ask friends and family if they know anyone in the field who might be willing to talk.

Is networking really that important for finding a job?

Yes. Studies consistently show that 70-85% of jobs are filled through networking rather than job boards. Many positions are never publicly posted—they’re filled through referrals and internal recommendations. Building a strong professional network significantly increases your chances of learning about and landing opportunities.

How do I maintain networking relationships over time?

Stay in touch periodically—not just when you need something. Share relevant articles, congratulate them on achievements you see on LinkedIn, and provide updates on your own career. Aim for genuine, helpful interactions rather than transactional ones.

What if someone I networked with doesn’t respond?

People are busy—don’t take it personally. Wait a week or two, then send a polite follow-up. If you still don’t hear back, move on. Focus your energy on connections who are responsive and engaged.

Ready to put your networking skills to work? Browse open positions on Mediabistro’s job board.

Topics:

Climb the Ladder, Networking
Interviews

So What Do You Do, Isaac Mizrahi, Fashion Icon and Creative Director?

The consummate Seventh Avenue showman describes his new reality show and the joys of blogging

isaac
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By Diane Clehane
Diane Clehane is a New York Times bestselling author and award-winning journalist who has covered the British Royal Family for over two decades, with bylines in Vanity Fair, People, Forbes, and Newsweek. She is a regular commentator on CNN and NBC News about the royals.
16 min read • Originally published February 7, 2024 / Updated March 31, 2026
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By Diane Clehane
Diane Clehane is a New York Times bestselling author and award-winning journalist who has covered the British Royal Family for over two decades, with bylines in Vanity Fair, People, Forbes, and Newsweek. She is a regular commentator on CNN and NBC News about the royals.
16 min read • Originally published February 7, 2024 / Updated March 31, 2026

Isaac Mizrahi is a man of many talents: he’s headlined his own one-man off-Broadway show, makes a mean roast chicken, wrote a series of comic books (Sandee the Supermodel), designed costumes for Broadway (The Women, for which he won a Drama Desk Award) and the New York Metropolitan Opera (Orfeo ed Euridice) and just happens to design two of the most talked-about women’s collections of the year.

The man who helped make Target the capital of high-low chic, is currently having a moment. His eponymous line shown during New York’s Fashion Week garnered rave reviews, his first collection for Liz Claiborne has just hit stores, and everyone from Michelle Obama to savvy and newly price-conscious socialites are stepping out in his sunny, cinema-inspired looks.

Mizrahi’s personal story is just as compelling as one of those “fabulous” black-and-white films starring Joan Crawford or Carole Lombard that he can (and will) recite, line by line. Born in Brooklyn, he spent much of his childhood staging puppet shows in his backyard and designing clothes for his mother’s friends. He went on to study at The High School of Performing Arts and Parsons School of Design before launching his own business in 1987.

Mizrahi became a pop cultural phenomenon — and a household name — when he made the 1995 documentary Unzipped, which offered a hilarious and unvarnished look at his life behind the seams in fashion. While his own star continued to rise, his company faltered, and in 1998 backer Chanel shuttered his business.

But Mizrahi came back in a big way in 2003 with his trailblazing line for Target and the launch of several licensed brands. Now newly installed as the creative director for Liz Claiborne, Mizrahi is determined to revive the brand that was a staple of the working woman’s wardrobe in the 1980s with his signature mix of bold brights, whimsical accessories, sunny prints, and public relations savvy.

He’s off to a good start: Just last month, it was announced that Seventh Avenue’s renaissance man would be helming a new reality show on Bravo called — what else? — The Fashion Show. As host and “head judge,” Mizrahi’s presiding over a team of aspiring fashionistas looking for their big break. The show is scheduled to premiere May 7.


Name: Isaac Mizrahi

Position: Creative director, Liz Claiborne, and host of The Fashion Show on Bravo

Resume: Designer, television personality and first-time author (How to Have Style, Gotham Books 2008). Joined Liz Claiborne as creative director last year after a successful six-year run with Target. Winner of four CFDA awards, including a special award in 1996 for Unzipped. Hosted two television series — for Oxygen and the Style Network.

Birthdate: October 14, 1961

Hometown: Brooklyn, New York

Education: Parson’s School of Design

First section of the Sunday Times: “The obituaries. It feeds the morbid side of me that wants to know about people who just died. It also feeds my obsession with my own death. But the first thing I read every morning is the horoscope in the New York Post.”

Favorite TV show: “I love Ugly Betty, The Ghost Whisper and Ace of Cakes on the Food Network and Top Chef.”

Guilty pleasure: “Eating. My addiction is food. I love to cook.”

Last book read: I read a lot of different things at one time. I just read Doris Kearns Goodwin’s No Ordinary Time and Secret Ingredients, a compilation of all the great food writers from The New Yorker. It’s really, really good. There’s this thing in there on casseroles that I loved.”

You’re one very busy man who just got busier. How did the new show come about?

I was talking to Andy Cohen [Bravo’s senior vice president of production and programming], who I think is the most charming, fabulous person on Earth, and we were talking about one project, and he came back and said, ‘What about this?’ I had even more enthusiasm for this idea than the one we had been talking about. A few weeks later, he came back with an offer and here we are. I can’t refuse him anything. Actually, that’s the best part of this relationship — I do adore the Bravo people so much. They’re so smart — smarter than the average network executive.

They certainly are committed to marketing their shows in a big way.

Yes! They’re really taking over — this [fashion reality show] genre belongs to them.

When did this all happen?

Recently — in December. And to all you deal-makers out there: Unless something happens quickly, it’s not going to happen. Unless it takes 10 years. Things either take two months or 10 years.

What can you tell me about your role on the show?

I’m the host and kind of like the head judge. The first day of work was the day after my collection [premiered], and I was so exhausted. It was a day of blocking and I was like, I am not going to make it through these five weeks. I don’t sleep well usually, but I ended up going home after that first day and slept for like 20 hours or something scary like that, and I found myself in the most divine position. I felt like, ‘Oh my God, this is the most fun, engrossing job in the world because when you take away all your preconceived notions about it and get that this is a bunch of struggling young designers who are really trying to prove themselves, the drama of that, at least to me, is irresistible. After almost every elimination, I feel like sobbing. It’s very, very sad for me.

I don’t know how they are going to edit it. They may edit it where I’m telling [the contestants] all the bitchiest, meanest things, but I do think they need to hear that. They do need to rise above the whole personal thing and play it like a game, but it’s tricky. At the same time you’re encouraging them to make it the end-all, be-all of their lives — like, ‘Unless this is completely attached to your ego, don’t bother.’ This is totally personal and not personal at all. Do you know what I mean?

When Unzipped came out, people stopped me in the street and said, ‘That was such a lesson about tenacity and not listening to anyone and just doing what you want and I was so inspired…’ Artists, lay people — all kinds of people were stopping me on the street. I think this is going to inspire people. The message to me, so far, is you have to completely attach yourself and completely detach yourself at the same time. On top of that, you need to enjoy your life. Do something out of a place of joy and fun, otherwise don’t bother. This is what we keep coming back to on the show.

You’re hardly someone who sits home doing nothing to begin with. How are you fitting this into your already jam-packed schedule?

(Laughs) Honestly, I don’t know. I have 10 days of work and one day off. So there’s one day of the week which is quite calm — or really every third day I get a half day of shooting, so I take care of a lot of business on those days. I have a day off every 10 days and a lot of it gets done then. And, I work at night because I don’t really sleep that much.

How many hours a night do you need?

Four. I don’t need a lot. Then, occasionally, I’ll sleep for like 20 hours.

It seems as if Bravo’s plan is to have your show fill the void left by Project Runway. What do you think?

I’m sure strategically that’s part of what the network is thinking. Also, it’s thinking, ‘Hello, we created this genre and somewhere along the line, they took it away from us.’ Of course, I don’t know what critics will think, and I don’t know if Project Runway is totally a beloved thing, but I don’t really see it at all as competing with that show. It’s just a fashion competition show. There should be more than one. There are so many food competition shows on every channel — not just the Food Network. I think it’s just a really entertaining form of reality television.

One big advantage working with Bravo is that you’ve got NBC Universal behind you. Are there promotions or cross-overs with the network planned? I noticed you did the Oscar fashion post-mortem on Today.

Probably. I’ve worked for the Today show a lot. I used to do segments for them.

I know you’ve done some red carpet reporting. The infamous Scarlett Johansson boob grab comes to mind…

That was for E!, actually. (Laughs) Can you refer to it as the ‘underwire grab?’ — because I so was not grabbing her boob. It was more like the ‘underwire feel.’

Speaking of the red carpet, I thought the fashion at this year’s Oscars was bad. And those few women who did look fabulous ditched the red carpet and went in the back door. Bad news for fashion all around. I thought it was dreadful.

Honestly, so did I. There was no color and nothing daring. Nobody took any risks. It’s getting worse and worse that way.

I know you’re a huge television fan. What were your favorite shows growing up?

There were so many. I’m really a television person. Because of the insomnia, I never shut it off. It was always like my best friend. At some point, my parents thought that maybe it was the TV that was keeping me up, so they tried to get rid of it. I threw such a fit, they couldn’t do that. Honestly, it ended with this really bad scene with my mother throwing the TV set on the floor. (Laughs) It was not pretty at all, but I ended up getting my way.

I loved reruns of I Love Lucy. It’s such a typical, trite answer, but I love watching it. It’s not on TV Land anymore — I think it’s on the Hallmark Channel. I happened to see it the other day — it doesn’t matter how many times I’ve seen an episode, I was screaming. It’s the funniest damn thing on television.

I grew up watching talk shows — I loved Merv Griffin, I loved Mike Douglas, I loved Johnny Carson. I was an addict for those. It seemed like people actually talked. When I did my talk shows on Oxygen and Style [Network], I tried to actually talk — I really didn’t just want to promote movies. I wanted to talk about people’s thoughts, and I didn’t want it to be so pre-produced. If I go back to talk television, I’ll do something like that. Just come on because you feel like talking about something.

You’ve always seemed to gravitate toward television in a big way. You’ve been on Oprah and every talk show imaginable, you’ve had your own shows and appeared on Sex & The City and Ugly Betty. You’ve even been on Jeopardy. Why are you so drawn to the medium?

It is true that I gravitate towards it. It’s part of who I am because I’m a ham. I like talking. I like to express myself in many, many ways. I like a lot of things. I don’t just like designing clothes. I’m very inspired by all different forms of expression. I read a ton. It’s not enough just to design clothes. I don’t know what I’ll ever be remember as — if I’ll be remembered. I don’t know what I’ll be remembered for — Unzipped or my clothes or my cabaret act. I have to say a major part of the joy of my life is not knowing that and not looking over my shoulder and wondering why I’m not doing more of one thing and less of another thing.

If people think of it as me reinventing myself, I’m glad. If that’s a good lesson for people, it’s good, but more than anything it’s about me not feeling bored. It’s me being engaged in the moment. I don’t mean to be arrogant about stuff. I used to sew a lot as a kid. When I look at a sample and the pattern maker says, ‘I can’t do any better’ I say, ‘Well, you’re fired because I can do better.’ When I go to a restaurant, I think, ‘This is a roasted chicken? You’ve got to be kidding me!’ There are some things you become really good at, but that doesn’t mean you have to spend the rest of your life roasting chickens. You know what I mean? I do feel at this age — I’m 47 now — I can walk into a room and say to a television executive, ‘I think this is a really good idea.’

Unzipped is arguably the high-water mark for depicting what really goes on in fashion in a very accurate and entertaining way. Fashion is such fodder for movies and television — how do you think the industries have affected each other? Is there any downside to it at all?

I don’t think there’s a downside. I think it’s a paradigm that is continually shifting. The more we portray fashion as something that’s over the top, the more we’re going to sell over the top clothes. There’s the Shakespearean other to side to that coin too, which is the more over the top things there are in the world, more of the opposite of that exists as well. I think the more you shine the light on fashion in the form of entertainment, the better it is for our industry. Unzipped was probably my most important life’s work, unfortunately. No matter what I do as a designer, it will never be as potent as what I did with Unzipped because it made fashion work in that format.

You’re also opening yourself up in much of the same way on your web site and seem really into that. How much time do you spend on that?

Every single day there’s a new reason to log on. Either it’s a three-minute segment or a new video blog or some bit that’s new. We spend three long, full days a month taping. Then I tape my video blog two or three times a week. We also take pictures with my video blog camera, and I put stuff up almost every single day. Of all the things I do, it’s probably my favorite because it’s more personal. It’s really like a scrap book. It’s what I do instead of a talk show now.

Now that the show has added commitment, will you be scaling back your involvement with it?

No. We have shoot dates planned for April. With daily blogging, I’m trying to do what I can in my dressing room. It’s fun. It’s too delicious to give up. (Laughs)

There’s probably no bigger fashion star right now than Michelle Obama. What do you think she’s going to do for American fashion?

I think she’s going to be an unbelievable ambassador for fashion. I love her — especially because she loves clothes. She has such a young take on the whole thing. Young, yet proprietary. She’s kind of like the Carrie Bradshaw of the next 10 years.

You were one of the first proponents of ‘high-low’ style. These days everyone is having to consider what that means. How do you think that phenomenon is going to affect the fashion industry long-term?

Even more than the economy, I think the Obama family is going to affect it. [Michelle Obama] is the perfect example of high-low because she values the J.Crew sweater as much as she does some ensemble by Isabel Toledo. I just think that speaks volumes about the direction everyone has been going in for a number of years.

The acceptance of design at different levels is remarkable now. To me, the greatest luxury is the right thought or the right idea. That could cost very little — the right thinking at the right time. So more and more, as people get conscious of budget, I don’t think ‘fast fashion’ will be as trendy. I think actual design will be valued.

[Michelle Obama’s] choices, for the most part, haven’t been at all mainstream.

That’s true. It’s for the love of something. It’s not because she sat with a million stylists and they said, ‘You should do this or that.’ It’s like someone actually had some passionate feeling for something. And, it’s very politically correct that she wore Isabel Toledo [for the inauguration].

Do you think it’s harder to break into the fashion business now than it was 10 year ago?

(Pauses) No. My answer is no, I don’t. It was so hard breaking into the fashion industry 20 years ago. If you ask Calvin Klein how hard it was breaking into the fashion industry 40 years ago or Ralph Lauren how hard it was 50 years ago … it’s always really hard. It doesn’t get any easier. Every generation thinks, ‘Oh my God, it’s never been so terrible,’ but it has.

Speaking of hard times, your costar Fern Mallis told me not too long ago that she thought the coverage in WWD and other publications has focused too heavily on gloom and doom of the economy — there wasn’t enough cheerleading for the fashion industry and all the negativity almost becomes a self-fulfilling prophecy. What do you think?

I don’t know that people are that gullible anymore. I think WWD is right on. I love the idea of telling it like it is. When I was a kid growing up, it was much less about that. It was kind of like propaganda — ‘Oh, no, everything is great!’ and then you’re out of business. I was once having lunch with Joan Collins and she was in a revival of some Noel Coward play. I said to her, ‘How are tickets selling?’ and she said, ‘Lousy!’ I thought, ‘Wow, imagine, you’re in this play, and you are so fabulous and you can say, ‘I’m sorry the ticket sales suck.’ I wish I was in an industry like that, where you could just say, ‘Business isn’t good right now.’ So I’m a champion of telling it like it is.

Your collections and certainly your attitude toward the business in general have always been very optimistic. How significant a part has that played in your career and your desire to keep trying new things?

I’ve trained myself to think a certain way. For me, there’s nothing in life but bravery. There’s nothing in life but looking at the thing you’re most afraid of and doing it. That, to me, is all. You can see it in my clothes. The clothes for Liz [Claiborne] are so optimistic. If you go and just wear black for the rest of your life now because there’s a recession, the circumstances have won. They’ve won out. You have lost the big hard battle. It just like what President Obama was saying: Now is not the time to lose the battle, now is the time to see all the gray areas and try to work within those areas. I want you to think about a pink print. You take one step at a time, one belt at a time, one shoe at a time, and you’ll get there.

Despite having had some bumps in the road, you’ve continued to do try new things and reinvent yourself in some interesting news ways. What’s the secret to your longevity?

I don’t see this as reinvention, I see it as living my life every single day and not being bored to death. I don’t reinvent anything, I just do what I think is right and seems amusing. I only do things I’m excited about.

What the best piece of advice you could offer to someone looking to get into the business?

(Pauses) Don’t listen to anybody. Do exactly what you think is right, and you’ll find your moment and your audience.

What would you consider your greatest success at this juncture?

Probably the Target thing. Having made that ‘masstige’ [prestige for the masses] thing happen.

What about your biggest disappointment?

Wow. (Pauses) My partnership with Chanel.

How would you say you’ve gotten to where you are?

The way I’ve gotten to where I am was not thinking about getting anywhere. I really mean this — I don’t think about where things are going. I think about where I am and how much I am engaged in what I’m doing. That’s one of the early lessons I learned after 10 years in business: If you feel put upon or if you feel like you have to do something you’re never going to be good at, you’re never going to do it well. The lesson I learned is unless everybody is doing exactly as they please, it’s not going to work. I’ve learned that in hiring and working with people that unless they’re doing exactly as they please and what they feel they are good at and feel challenged in doing, then you’re not going to get good work out of them. Get someone who really needs the thing you want them to do.

Do you have a motto?

I don’t have a motto, but I have this thing that I made up about style: Style is knowing when not to have any.


Diane Clehane is a contributing editor to FishbowlNY and TVNewser. She writes the ‘Lunch’ column.

This interview has been edited for length and clarity. Mediabistro regularly interviews creative professionals who have accomplished amazing things in their careers.

Topics:

Interviews
Advice From the Pros

So What Do You Do, Nicholas Sparks, Bestselling Romance Novelist?

Sparks explains his process and why he hates the label 'romance'

nicholas-sparks-feature
By Jeff Rivera
8 min read • Originally published October 15, 2015 / Updated March 31, 2026
By Jeff Rivera
8 min read • Originally published October 15, 2015 / Updated March 31, 2026

He’s been called the “King of Romance” but he rejects the title. People deemed him the “Sexiest Author Alive,” yet he’s a happily married father of five who is equally faithful to his small, North Carolina hometown.

He’s been called a sappy, saccharine writer, yet with 16 bestsellers to his credit, he is undoubtedly the go-to guy whenever Hollywood wants a love story. (The Notebook, anyone?). But who is the real Nicholas Sparks and how did he go from pharmaceutical salesman to multimillionaire? Having met the Safe Haven author and his wife a couple of times, I think the reason for his success is simple: likeability.


Name: Nicholas Sparks
Position: Novelist
Resume: Wrote The Passing as a freshman in college, but never published it. Followed with The Royal Murders in 1989, which received numerous rejections. Worked odd jobs in everything from real estate and restaurants before starting a business manufacturing orthopedic products. Co-authored Wokini with Billy Mills, sold orthopedic business, and entered pharmaceutical sales. Decided to give writing one last serious try in 1994 and penned The Notebook, which was sold to Warner Books for a cool million. Scored 16 more New York Times bestsellers, including six film adaptations.
Birthdate: December 31, 1965
Hometown: Toronto
Education: University of Notre Dame
Marital status: Married


You worked for years as a traveling pharmaceutical salesman before striking gold with your first novel, The Notebook. How did you stay motivated to continue writing during that time?

I suppose the biggest challenge was the simple fact that, at 28-years-old, I had realized I didn’t want to move my family every couple of years. I also knew at the same time that I didn’t want to be a pharmaceutical rep for the rest of my life.

So, I had an epiphany. I said, “Okay, I’m going to give writing another shot” and you know, I came up with the story for The Notebook, and I had two small children at that time. I had from 9 pm to midnight to work and so I did, three or four days a week. Six months later, I had finished the novel. Three years prior to that, I hadn’t written a thing.

You’ve said that you consciously chose the love story genre because there was little to no competition. What is the most challenging aspect of writing the modern day love story?

The most challenging aspect of the genre in which I work is that it deals primarily with internal conflict, and internal conflict is extremely challenging to make as interesting as external conflict. Internal conflict is just hard to write. There’s a big difference between reading a book where suddenly the bad guy appears outside the window holding a knife. Whereas mine deal with ‘will he love me?’ ‘Do I love him?’ ‘Is this the right decision?’ It is much more challenging to make a page-turning novel based on internal conflict.

What other genres do you feel are untapped and might be good for aspiring writers to enter?

I think there’s always room for a great historical fiction. It is a very challenging genre because in a different way it requires a little bit more research than something like mine would, because you have to, of course, get the historical period accurate. But it’s a genre in which I’ve read a lot of interesting novels.

For instance, The Alienist by Caleb Carr was a great historical fiction or Gates of Fire by Steven Pressfield. I think there’s always room for quality writers in that genre.

You have over 16 bestsellers, many of which have become blockbuster movies. How do you choose your storylines so that they cross over well into films?

In the end I don’t know, to be quite frank, so I just try to write the best novel that I can. I have been fortunate in Hollywood; there’s no mistaking that, and you can chalk that up to working with really great producers who made really great films. I have had more than my fair share of luck. But it’s a general rule [that] whenever I conceive of a story, it is primarily as a novel.

Certainly some novels that I was sure would sell didn’t sell in Hollywood — The Guardian or The Choice, for example. I was sure those two would sell but they didn’t. So, you take the good with the bad, and you just keep writing your novels.

You’re also a father of five, including twins. What tips do you have for writers who are juggling family life and their dreams?

You have to set aside time. I mean, you can have plenty of time for both. You just have to give up something else. You might have to give up television or reading the newspaper or things like that, you know. If you’re serious about writing, there’s enough time. If you take away, let’s say, nine hours of working and commuting and eight hours of sleep — and not everyone even gets eight hours — you still have seven hours left in a day to eat and exercise.

Even if you’re down to five or six, you can spend time with the family. You can still squeeze in time to write. For instance, I did it when my wife was going to bed early. You can also get up very early and write before you go to work.

Do you ever incorporate anything from your own romantic life into your books? Where do you get your inspiration?

You know, not necessarily. Some of my stories have been family stories but as far as my own romantic life, I guess the closest you can say about that is that most of the women characters in my novels are very similar to my wife in a lot of ways.

What is your writing process like, and how do you create your characters?

Well, I usually start with a series of “what if…?” questions, and I look back on the work that I’ve done, and I try to find an area that I haven’t covered before. It could be an age group, because every age group faces different dilemmas. And once I have a good idea of what I want, every character needs a character arc whether it’s redemption or hope or loss or death. Then you just start filling in the details.

The one thing I’ve learned about writing is there is no correct way to do it. Stephen King swears he doesn’t know the end to his novels before he starts writing them. I can’t imagine writing that way. John Grisham does a 50-page outline. I don’t outline -– not one page. It can take anywhere from two weeks to two or five months to come up with not only the characters, but every element in the story, and to know every arc of every story and every character and how these things will play off each other.

And all of that’s done in my head.

What is it specifically about the “romance” label that bugs you? You infamously refuse to write storylines about infidelity. Why did you make that decision, and how do you balance writing about your own interests with those of your audience?

In any love story you need a conflict, something that keeps the characters apart. And, without any conflict at all, there’s no drama in the story. So the easiest conflict, the reasons why a couple of characters can’t be together is one or the other is married to someone else. Well, that’s an easy conflict; I find no challenge in that. It’s been done on television, in the movies, in other novels — The Bridges of Madison County or The Horse Whisperer — and there is just no challenge in that.

That’s number one, and number two, I just don’t want to glamorize it. It’s my own personal decision. I certainly would not be happy if my wife had a torrid affair, so why would I try to glamorize it?

It’s an error; that’s what bothers me. It’s like saying two plus two equals five. It just bothers me for that sake and the simple fact that it’s wrong. It’s not what I write in any way. I haven’t written a single book that could even be accepted as a romance novel. I mean, there’s a completely different voice. They’ve got very specific structures; they’ve got very specific character dilemmas; they end completely differently; and they’ve got certain character arcs that are required in their characters — I do none of those things.

It’s like you might as well say, ‘Why have I been bothered by not being called a thriller writer?’ Because I’m not –- that’s not what I write.

Most writers will face rejection at some point. How can they tell when their work is really good and when it’s time to move on or scrap an idea?

When that happens, you have to realize that some ideas just don’t work. I mean, it’s an instinctual thing. I think that comes from writing a lot and reading a lot and knowing what will work and knowing what will not. I mean, I have a very specific criteria for an idea, and if it doesn’t seem to be reaching the level that I think it will, I’ll scrap the idea.

I will do that both in the mental process prior to writing or I’ll throw away a novel that’s 200 pages, which I did just last year for instance. I started to write Saying Goodbye. I was 200 pages in and I said, ‘This isn’t working,’ so I wrote Safe Haven instead.

That novel will probably be buried with me. Most likely, it will never come back, but elements of that novel will. And the different elements will appear in various novels that I write in the future.

This interview has been edited for length and clarity. Mediabistro regularly publishes interviews with top media personalities who have made a dent in the universe. 

Topics:

Advice From the Pros, Be Inspired, Interviews
Advice From the Pros

So What Do You Do, Tucker Carlson, Editor-in-Chief, The Daily Caller?

Carlson dishes on operating a 24-hour 'cult-like' news site and responding to media backlash

tucker-carlson-feature
By Betsy Rothstein
5 min read • Originally published October 19, 2015 / Updated March 31, 2026
By Betsy Rothstein
5 min read • Originally published October 19, 2015 / Updated March 31, 2026

Tucker Carlson prefers not to pull a comb or brush through his hair.

It’s among his pet peeves.

So when Mediabistro visited with him in his downtown Washington, D.C. office on a recent weekday, it wasn’t too surprising that his thick wavy hair was awry or that he had donned washed out jeans, sneakers and a preppy red-striped golf shirt for the occasion. As editor-in-chief of The Daily Caller, the always-energized Carlson was busy moving into his new digs.


Name: Tucker Carlson
Position: Editor-in-chief, The Daily Caller
Resume: Started as an editorial staffer at Policy Review, a national conservative journal then published by the Heritage Foundation. Then, moved on to the Arkansas Democrat-Gazette where he was a reporter. Broke into television in 1997 as co-host of CNN’s Crossfire. Followed that with stints at PBS (Tucker Carlson: Unfiltered) and MSNBC (Tucker). Launched The Daily Caller in January 2010. Has also contributed to Esquire, The Weekly Standard, TNR, NYT Magazine and The Daily Beast.
Birthday: May 16, 1969
Hometown: La Jolla, Calif.
Education: Trinity College
Marital status: Married to Susie Andrews Carlson
First section of the Sunday Times: A Section. “I’m pretty linear.”
Favorite TV show: Breaking Bad
Guilty pleasure: Copenhagen snuff
Last book read: Prospecting for Trout, by Tom Rosenbauer. “Highly recommended.”
Twitter handle: @TuckerCarlson


How did you come up with the name of your publication and what were alternative choices?

Oh, I can’t even remember. Every URL in the world is taken. We had all kinds of lunatic ideas. Daily Caller was crisp. It sounded like a newspaper, and best of all, it was available.

When you were contemplating your initial hires, who came to mind?

The very first person was [The Weekly Standard‘s] Matt Labash, who has a good job, but I thought he’d make a fantastic opinion columnist. In general, we found young, desperate people make great reporters, and they have vast reserves of energy.

How do you discuss the delicate issue of money when making a hire?

We’re very up front that we promise long hours and low pay in a cult-like environment. We also let people know that we might move to Guyana and start an agriculture cooperative. We are highly blunt in the interview process. But yes, we’re looking for cult members.

What are the basics of your day — when do you wake up, hit the office…?

I wake up at 6 and try to get some exercise in. Everyone meets here at 8:30 five days a week for a meeting. We go around the room, and we assign stories. It’s very useful. We assigned 11 stories this morning. We try to bang that meeting out in 30 minutes. This is a 24-hour operation.

We’re like L.L. Bean, we won’t shut the doors. We have a permanent overnight position. We have a lot of people here until midnight. We have a pretty good sense of the news. We want to succeed — bad. I scan 30 to 40 sites in the morning.

What is your managerial style? You don’t strike me as being too much of a micromanager.

Screaming. No, I’ve never yelled at anyone. I’m not a yeller. I’m not very self-aware, so I’m not sure what [my style] is. I try to be as direct as possible. I hope I am.

I understand you have a free-for-all attitude in your newsroom as far stories go. I heard reporters don’t have specific beats. How do you make this work? Aren’t reporters at each others’ throats?

No. There is a free-for-all atmosphere. I believe in individual initiative. I think in a year we will have reporters on beats, but I want to let that evolve. I also think that beats can be a problem because people become too [blinded] to the things they see. The tradeoff is you get reporters who don’t know as much. But in general, [having beats] dulls people. They get so inside they forget what readers may be interested in.

How did you make the jump from print to television?

Accidentally. I was a magazine writer and wound up doing a lot of cable news and the next thing I knew, I woke up one morning and was doing it full time. I never intended to do it.

Do you ever think about trying to return to television?

I don’t know. I like what I’m doing now. I go on Fox News a lot. It’s very fun to do — it’s different. It’s harder than it looks, at least for me. Fox has been really nice to me. TV requires you to figure out what you think and to state it clearly.

Do you think having a recognizable figurehead is important in launching a new online venture?

Well, the site isn’t about me. It’s not TuckerCarlson.com, The Carlson Post or the The Tuckington Post. I hope and assume it’ll run long after I’m gone. It’s not a vanity project, that’s for sure.

When you look at the kind of sites that do what you do, what do you think works and what do you think doesn’t work?

I’m amazed by how much more traffic we get from original reporting than aggregate reporting. I’m pleased to report that the market rewards original reporting. I didn’t necessarily think that would be true.

What’s the ratio of aggregated content to original content?

The front section is mostly original. We have a lot of reporters. Certainly the majority of the front page is original reporting.

How are you defining success for The Daily Caller down the road?

We’re well-read, influential and profitable. Like any business, if we’re here in five years, we’ve succeeded; if we’re not, we haven’t.

What do you hope to ultimately accomplish by having the The Daily Caller publish the Journolist emails?

I’ve never had a job outside journalism, and I’ve always defended the business against those (conservatives, mostly) who claim it’s fundamentally corrupt. The things I’ve read on Journolist make it harder to mount that defense. Conventional reporters from established news organizations, some of whom I know pretty well, were colluding on the most effective way to carry water for Democratic politicians. That’s not journalism. It’s repulsive.

Is there anything you’ve said on-air or in a story that you’ve regretted, and why?

Yeah, many things. I wrote a story one time about Sen. Bill Cohen that was so mean I can’t even think about it. He was fundamentally a nice person. I was cruel. I got carried away. I found his poetry — a lot of it was dedicated to his first wife. I see him every year [in Maine]. I always wince, and he’s very nice to me.


This interview has been edited for length and clarity. Mediabistro enjoys bringing you stories of successful and interesting media personalities. Maybe our next interview will be with you!

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Advice From the Pros, Be Inspired, Interviews
Advice From the Pros

So What Do You Do, Hoda Kotb, Co-Anchor, The Today Show?

Hoda talks career, Today, and why Kathie Lee is 'completely insane'

hoda-kotb-feature
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By Diane Clehane
Diane Clehane is a New York Times bestselling author and award-winning journalist who has covered the British Royal Family for over two decades, with bylines in Vanity Fair, People, Forbes, and Newsweek. She is a regular commentator on CNN and NBC News about the royals.
13 min read • Originally published October 20, 2015 / Updated March 31, 2026
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By Diane Clehane
Diane Clehane is a New York Times bestselling author and award-winning journalist who has covered the British Royal Family for over two decades, with bylines in Vanity Fair, People, Forbes, and Newsweek. She is a regular commentator on CNN and NBC News about the royals.
13 min read • Originally published October 20, 2015 / Updated March 31, 2026

Don’t tell Hoda Kotb you can’t get a job in television. Not unless you’ve lived in your car for weeks traveling cross country in the same interview suit to find one like she did, that is. “I do think if you are tenacious, somebody will hire you,” she says.

Kotb speaks from experience: The Today show anchor who now sits alongside Kathie Lee Gifford for the show’s female-centric fourth hour was so ” in love” with the news business, she endured 27 rejections before landing her first on-air gig for a CBS affiliate in Greenville, Miss. in 1988. She was a woman on a mission: “I was literally driving around the country in my mom’s car in the same outfit. I slept in that car,” Kotb recalls.

“I had one job interview in Richmond, and the news director watched my tape and said, ‘I’m sorry, you’re just not good enough for Richmond.’ That had not dawned on me that I was not getting that first job. As I was leaving, the guy said, ‘I have a buddy of mine in Roanoke, Virginia who will hire you. Drive there tonight and you’ll catch him.’ So I drove to Roanoke that night, and I met the news director there and he said, ‘I’m sorry. but you’re not ready for Roanoke.’ I thought, ‘Who in the hell is not ready for Roanoke?’ Apparently me. As I was leaving that place, he said, ‘I’ve got a buddy of mine who is hiring in Memphis, but you’ve got to catch him in the morning. So I drove across Tennessee. I met that news director the next morning and he put my tape in and said, ‘No.'”

But then, Kotb says, she got lucky: “As I was driving home, I got lost and I wound up in the Panhandle and there was a television station with a sign — you know how they say, ‘God gives you a sign?’ It said, ‘Greenville, our eye is on you,’ and it had the CBS eye. I walked in there and I gave the guy my tape, and he watched this horrible, terrible tape. He looked at me, and I’ll never forget what he said: ‘I like what I see.’ I burst into tears and he hired me that day. If it wasn’t for that guy on that day, I’d be in PR. I was at the end, out of gas, and I’d done everything I could. When they asked us to bring somebody on the Today show who changed the course of our life, I brought on Stan Sandroni, that news director from Greenville, Mississippi.”


Name: Hoda Kotb
Position: Co-anchor, the Today show’s fourth hour
Resume: Joined Today in August 2007; correspondent for Dateline NBC since April 1998. Began her broadcast career in 1986 with CBS News as a news assistant in Cairo, Egypt. Landed her first anchor gig at WXVT-TV, the CBS affiliate in Greenville, Miss., in 1988. Worked at various local stations in Florida and Illinois and anchored the 10 p.m. news at WWL-TV, the CBS affiliate in New Orleans, from 1992-1998.
Birthdate: August 9, 1964
Hometown: Born in Norman, Okla., “but I grew up in Alexandria, Virginia.”
Education: Virginia Tech: BA, Journalism
Marital status: Divorced
First section of Sunday Times: “‘The Week in Review.’ I usually read Maureen Dowd and all those guys in the back, and I work my way around.”
Favorite TV show: “Law & Order — all of them.”
Guilty pleasure: “Pop Tarts.”
Last book read: “I just finished Elizabeth Berg’s new one, Home Safe, where her husband died and she’s out on her own. She’s a writer teaching writing classes and she’s trying to get back on her feet teaching writing again. I like her writing.”


Fresh out of school, you were a news assistant in Cairo, and now you’re on the Today show chatting with Kathie Lee. How would you characterize your career path?

I think a lot of it was just timing and luck along with hard work. A lot of people work hard, but I think I got lucky with timing. While I was working in a place, I fell in love with that place. I wasn’t about, ‘What’s the next place?’ When you fall in love you really connect, so when I was in Greenville, Miss., I was in.

I read all the local papers, I went to the local haunts, I made good friends. I enjoyed it when I was there, and then when I got my next job in Illinois, it was the same thing. I felt like I became part of the fabric of the place. When that happens, you’re more into your stories and you get better.

There are people who work and think, ‘I gotta get out of here. What am I doing here?’ If you live like that, you’re not going to put out good stories or anything for your reel.

But I do think a lot of it is luck and timing. I was working in New Orleans when Elena Nachmanoff, who is one of the vice presidents here [at NBC], saw some of my work and asked me to come up for an interview. You just get lucky sometimes.

Did you always know you wanted to be in television?

Yeah. I started off just wanting to do it because I liked the live element. I always thought newspapers were yesterday, and I like the current. I wasn’t one of those people who thought, ‘I’m going to be at the network by the time I’m 30.’ I just lived where I lived, took the next step, and moved on.

What did you watch growing up? Anyone on television that caught your eye and made you think, ‘I want to do what they do?’

My dad used to grill us at the dinner table about current events and out of sheer panic, you start learning things. Because of that, I became more interested in learning things. In college I covered an election, and I thought that was interesting. I watched all the great broadcasters, like Barbara Walters. I remember when she interviewed Anwar Sadat and I thought, ‘She’s interviewing the president of Egypt, and it seemed like a conversation.’

I thought that was so cool. There were a lot of women who were breaking barriers, and they made you think, ‘If they could do it, why can’t I?’

Back in the ’80s when you were starting out, there wasn’t a lot of diversity among broadcasters. As a woman who had an unusual last name and didn’t fit the blonde news babe stereotype of the era, what sort of obstacles did you encounter?

My parents are Egyptian, and they came here from Egypt and were so into assimilation. Everyone was to assimilate if you were an immigrant. It wasn’t ‘us and them.’ My parents made us red, white and blue when I was young. You know your name is funny and your hair is frizzy and you look a little weird, but you don’t know it’s because of that.

So throughout my career when I was rejected so many times, it wasn’t because of my background. It was because I wasn’t good. I knew that. I never dawned on me maybe they don’t want me because of ‘X.’ It’s not a racial thing for me. I didn’t see the world that way. So when things didn’t go my way, I just assumed I’m going to get mine somewhere else.

I don’t want to be all Pollyanna about it, but that wasn’t how I saw it. I just kept doing my thing. I’m not lugging that baggage around, which makes your life so much easier when you’re not searching for the answer to ‘Why didn’t I…?’ — because there are going to be a thousand reasons why.

I read in the clips that you were a member of the Delta Delta Delta sorority, which makes sense because when I watch you and Kathie Lee you remind me of college roommates that spend an awful lot of time together.

(Laughs) I was the pledge trainer! Throughout my college years, I lived in the Tri-Delt letters. Some people think sororities are silly, but you learn so much about managing people and learn about all different kinds of women. I loved it. I cried when I left college because of that. It was my thing.

So you and Kathie Lee are like grown-up sorority sisters.

(Laughs) With Kathie Lee, she’s insane — completely insane. She’s funny as all get out. She comes out with stuff and you think, ‘Where on Earth did that come from?’ We get along on the air, and we hang out off the air. For a lot of anchor teams that’s sort of a rare thing — you clock in and clock out.

I liked her when I first met her because she has this sense that she just doesn’t care.

She’s not going to be safe.

I spent my whole life being safe in journalism. I stayed within the margins; I read the prompter and followed what was written. Suddenly, to be set free of that — just her and me sitting there — can be scary because you have to be with some who is not afraid to push the margins, otherwise it’s dull. There has to be trust; otherwise, you can’t let go. There’s a trust factor there.

Are you guys still doing your once-a-week Broadway thing on Wednesdays? What else do you do together?

Yeah, but we’re taking a break now because we’ve seen everything. We do Michael’s usually or some kind of a lunch on Wednesdays and then see a show. I spent Fourth of July at her place in Nantucket. I went with her a few weeks ago to her place in Florida. My mom and I went to her house in Greenwich for Thanksgiving, and her mom was there. It’s really easy with us.

The fourth hour of Today is devoted to much lighter fare than you’d done in other jobs. Do you ever miss doing ‘hard news?’

I get to do Dateline, which is my other job. We did lots of hours of Michael Jackson coverage — because I have that, I still get to have my hand in the pot. I need it. I did nothing but hard news throughout my whole career, so in the last year and a half, it’s sort of switched.

I’m still interested in all of it. When there’s a big story, I want to be on it.

You disclosed your battle with breast cancer a few years back and documented a lot of what you went through for broadcast. How did that feel being the story as opposed to covering it?

I was reluctant to do it. A producer friend of mine said, ‘Why don’t you document it and then do what you want with the tape?’ We documented it, and the whole ordeal was surreal.

When you’re healthy and you don’t see anything coming, and someone tells you something and the next thing you’re talking about is major surgery, a mastectomy, reconstruction and post-treatment — You just can’t believe they’re talking about you. It’s like someone hit you with a baseball bat.

It was one of those things. I journaled. The camera was with me — and sometimes you don’t want to burden someone, so it was nice to just get it out. It was a really hard time. I just pushed through. In my journal, after every entry, I wrote the word ‘forward’ because I kept thinking just, ‘One more day.’ At the end, you’re out of the weeds.

I still remember the day I realized there was a mini silver lining. I was in bed, and I was jolted out of it when I realized these four words: You can’t scare me. I remember thinking, ‘That’s what I get from this whole thing.’ It changes your perspective on things.

It also made me more fearless professionally to ask for things. I usually waited until I was noticed. This was one of the first times I stepped out and said, ‘I’d like to host the fourth hour.’ I just went and saw Jeff Zucker and Steve Capus and just asked.

So when this job came up you approached them?

Yes. It was all after the surgery. I’ll be honest — I think I would have waited for them to come to me otherwise. They may not have. Suddenly I thought, ‘Why not?’ You get one bite of the apple. It was a weird empowering thing in the end.

How does having something like this happen to you affect the way you deal with people who are coping with difficult situations? Do you feel like you’ve become more empathetic?

I think once you’ve been on your knees — once you know how it feels to be that vulnerable, you can’t help but deal with people in a more sensitive way. I thought I was sensitive before, but I don’t think you realize before it’s you.

Ann Curry interviewed me [about having breast cancer], and I remember being really scared being that person putting your trust into someone else’s hands. It’s a scary thing to do. Once I realized just how vulnerable you are sitting there, it raised the sensitivity level for me when I’m interviewing other people. It was there already, but not enough.

You’re a Virginia Tech alum and you spoke at their commencement. What was that like for you?

To be asked to speak at your college commencement is astonishing. It was a huge stadium filled with parents and kids. It was a year after the shooting. I just wanted to do right by them because it was my house. I remember what it was like to be sitting there, and I just wanted to leave them with something. When I was graduating, I don’t even remember who my speaker was. Who remembers?

So I kept thinking, ‘Just give them something to take away.’ It kind of unburdened me a little bit. I talked a little bit about the massacre, but in a healing way.

These kids were going out to a scary world, so I told them my job search story. It was great to be back on that campus. In that huge stadium filled with a zillion people, the bleachers were full and in the front row there was this kid who was totally dead asleep. (Laughs) I couldn’t take my eyes off that kid.

Everything quickly snaps into perspective.

What the best advice you have for someone to get into the business now?

Because it’s so tough, people are going to drop out because they get discouraged. But if you are in love with this profession — and I do think it’s important to find something you’re in love with — the job is going to be there.

In 1987, there was a stock market crash; no one was working, so it was kind of the same thing — not as severe. When I was driving around looking for jobs, most people would have quit after the fourth or fifth rejection. I was stubborn and stupid and kept going showing that bad tape over and over again.

I promise you, I could put a graduate in a car, send them across the country, and if they drove everywhere, someone would hire them. It’s just about how far you’re willing to go. And if you’re not willing to go that far, then you’re probably not going to be that good at the job anyway.

Let people drop out; you stay in.

What would you say has been your greatest success?

Oh Lord, I don’t know. I guess it was the day I was in New Orleans, and I got the phone call from Elena [when] she said, ‘You got it.’ I said, ‘Put it in a sentence for me’ because I wanted to remember the moment. She said, ‘You are a correspondent for Dateline NBC.’

I just freaked. I called my mom, who sat in the same cubicle at the Library of Congress for 25 years, and she stood up and said, ‘My daughter is working at NBC!’ People were all clapping. I remember thinking, ‘This is the best moment ever.’

And your biggest disappointment?

Since both happened at the same time, the end of my marriage and the illness.

They both happened in the same month.

The same month? That must have been really hard. How long were you married for?

Yeah. I knew him for 10 years, and we were married for two. I think sometimes when you have two really big things to deal with in your life, you only have so much grief to go around.

Sometimes when you have to share the grief, it sounds odd, but it feels a little less burdensome because you can only give so much to worrying about your illness if your marriage isn’t right, and you can only think so much about your marriage dissolving if you’re sick.

How would you say you’ve gotten to where you are?

Tenacity and a lot of luck, and just really fortunate timing. So much of it is the stars aligning.

Do you have a motto?

I’m not important enough to have my own motto. (Laughs) ‘You can’t scare me’ has sort of become my mantra. I think that’s it.


This original interview has been edited for length and clarity. Mediabistro regularly features media career interviews with people who have built meaningful careers in the industry.

Topics:

Advice From the Pros, Be Inspired, Interviews
NYC

Bunny baskets and Seder staples: New York's Easter and Passover trends

By Stacker Feed
5 min read • Published March 31, 2026
By Stacker Feed
5 min read • Published March 31, 2026

aerogondo2 // Shutterstock

Bunny baskets and Seder staples: New York’s Easter and Passover trends

When Easter and Passover arrive, shopping carts transform — filling up with chocolate bunnies, fresh florals, and time-honored holiday staples.

This past year, Easter and Passover overlapped, creating one of the busiest and most festive shopping periods of the spring season. Instacart took a look at what customers in New York and across the country added to their carts during Easter week (April 14-20, 2025) and the week leading up to Passover (April 7-13, 2025) to see how Americans celebrated.

Here’s an overview from Instacart of what hopped to the top.

Key Takeaways:

  • Reese’s Peanut Butter Eggs are the undisputed basket MVP. They ranked as the top-selling Easter candy nationwide for the fourth year in a row, leading Instacart’s Top 10 list.
  • Jelly beans have their Easter moment. Jelly beans surged 863% above their yearly average during Easter week — one of the largest candy spikes of the season.
  • Easter weekend doubles as a spring reset. Gardening categories like soil (up 128%), mulch (133%), annual plants (157%), and fertilizer (124%) all saw significant lifts, showing that many people use the holiday as a launchpad for spring refresh projects.
  • ​​Easter décor dominates the holiday surge. Easter décor, including items like Easter baskets, grass, and plastic eggs, skyrocketed 2,742% above its yearly average during Easter week, making it the single biggest seasonal spike.
  • Passover prep is rooted in tradition. In the week leading up to Passover, matzah jumped 1,239% above its yearly average, while gefilte fish (742%), and matzo ball mixes (673%) also surged.

Instacart

Easter Week: Candy, Lamb — and a Side of Mulch

During the seven-day period ending on Easter Sunday, several categories surged far beyond their typical share of sales throughout the year.

Easter dinner centerpieces had a major moment, alongside candy-filled baskets and playful toys. As families headed outdoors for egg hunts after a long winter, gardening supplies also surged, signaling the unofficial kickoff to green thumb season.

Instacart

Easter baskets went big

It’s good news for the kiddos. The spike in sidewalk chalk and bubble wands signals that backyard season has officially begun.

Instacart

The Top 10 Easter Candies in America

When it comes to Easter basket-building, one candy reigned supreme.

During Easter week, Reese’s Peanut Butter Eggs ranked as the top-selling Easter candy by item share for the fourth year in a row.

Chocolate clearly dominates carts, but the presence of Sour Patch Kids, Starburst Jelly Beans, and Nerds shows that sour and fruity favorites still hold their own.

Instacart

Reese’s Dominates — But Not Every State Agrees

Perhaps unsurprisingly, when we mapped the top-selling Easter candy by item share in each state, Reese’s Peanut Butter Eggs topped the charts in 38 states, including New York, reinforcing its status as the undisputed MVP of Easter baskets.

However, 11 states (plus Washington, D.C.) opted for something else.

The Milk Chocolate Loyalists

States along both coasts as well as the Dakotas showed their love for Hershey’s Milk Chocolate as their top candy:

  • California
  • Connecticut
  • Delaware
  • Maryland
  • Nevada
  • New Jersey
  • North Carolina
  • North Dakota
  • South Dakota

The Bunny Believers

In Hawai’i and Maine, customers favored the seasonal classic Lindt Gold Bunny Milk Chocolate.

The Cup Crowd

And in Washington, D.C. and South Carolina, customers preferred Reese’s Peanut Butter Cups over the popular Easter egg-shaped version. Either way, it’s clear Reese’s peanut butter perfection is key for holiday enjoyment. 

Where Jelly Beans and Chocolate Bunnies Shine

Beyond overall top candies, we also looked at how strongly certain Easter staples over-indexed in each state compared to the national average, and two classics stood out: jelly beans and chocolate bunnies.

Instacart

The Jelly Bean Belt

Jelly beans surged nationally during Easter week, up 863% above their yearly average, but some states embraced them even more enthusiastically.

New York ordered 11% less jelly beans as a share of candy items compared to the national average, ranking as the #6 least among all states.

The biggest jelly bean fans were concentrated in the Midwest and Upper Plains:

  • Iowa (39% over national average)
  • North Dakota (37%)
  • Minnesota (37%)
  • Vermont (35%)
  • Wisconsin (35%)
  • Ohio (31%)
  • Michigan (30%)

In these states, jelly beans made up a significantly larger share of candy purchases than the national average, reinforcing their status as an Easter essential.

Meanwhile, states like California (21% below the national average), Hawai’i (22%), and D.C. (39%) purchased jelly beans at notably lower rates than the national average.

Instacart

Chocolate Bunny Strongholds

Chocolate bunnies also saw clear regional differences. New York ordered 9% more chocolate bunnies as a share of candy items compared to the national average, ranking as the #18 most among all states. The biggest chocolate bunny enthusiasts included:

  • Hawai’i (68% above national average)
  • Vermont (55%)
  • Rhode Island (50%)
  • Maine (50%)
  • New Hampshire (31%)

In these states, chocolate bunnies made up a significantly higher share of candy purchases compared to the national average.

One of the more surprising findings was Hawai’i topping the country for chocolate bunny purchases. The state typically under-indexes on highly seasonal purchases, so seeing it lead on such an iconic Easter item really stands out. What makes the trend even more interesting is that Hawai’i ordered jelly beans less often than average — suggesting that in the Aloha State, chocolate bunnies are in and jelly beans are out.

On the other end of the spectrum, Utah (31% below the national average), D.C. (30%), and Nevada (25%) ordered chocolate bunnies the least often, showing that while bunnies may be iconic, they are not equally beloved everywhere.

Utah’s chocolate bunny demand also caught attention. The state is usually at the forefront of seasonal shopping trends, so its lower-than-average demand for chocolate bunnies is a notable departure. For a state that often embraces holiday moments, the inverse this year stands out.

Instacart

Passover Prep: Seder Staples Surge

Looking at the week leading up to Passover (April 7-13, 2025), traditional Seder essentials rose sharply compared to their typical yearly share with matzah (+1,239%), matzo ball mixes (+673%), gefilte fish (+742%), and horseradish root (+1,120%).

Purchases of these key Passover staples follow a sharply seasonal pattern, with their most significant surge of the year occurring in the week leading up to Passover. Compared to their typical baseline, demand for these items skyrockets during the holiday, far outpacing any other point in the calendar year. While smaller lifts appear again around Rosh Hashanah and Hanukkah, those increases are modest in comparison, underscoring Passover as the clear peak moment for these traditional foods.

Baskets, Blooms and Seder Tables Await

With both holidays fast approaching, customers are leaning into the traditions and seasonal favorites that define spring.

This story was
produced by
Instacart
and reviewed and
distributed by Stacker.

Topics:

NYC

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