PRNewser FishbowlNY FishbowlDC GalleyCat TVNewser TVSpy LostRemote SocialTimes

Hoffman to Leave Hoffman/Lewis

After two decades-plus of co-running Bay Area operation Hoffman/Lewis, Bob Hoffman, aka the @AdContrarian is calling it quits, saying in a statement and perhaps is eyeying appointment to the papacy, according to this statement: “I just celebrated my 40th year in the agency business, and it’s time for a change. It’s better to leave 5 minutes too soon than 5 minutes too late. It’s time to reevaluate my professional life. That’s fancy business talk for ‘do something else.’”

Hoffman continues, “The agency has grown almost 30% in the past year, and it’s nice to be able to leave on an up note. I haven’t decided what I’ll do next, but I plan to continue my writing and speaking about advertising. Also, I understand there’s a job opening at the Vatican.”

Hoffman formed his San Francisco-based agency–which has lost its share of notable staffers in recent months–in 1991 alongside Roger Lewis, who subsequently retired in 2004. The departing exec will be succeeded by 19-year agency vet Josh Nichol on April 1 at Hoffman/Lewis, which counts clients including USC, Toyota and McDonald’s.

Mediabistro Course

Google AdWords

Google AdwordsStarting December 1, learn how to create an effective Google AdWords campaign for your brand! In this course, you'll learn how the fundamentals of AdWords including how to read the dashboard, monitor and optimize your campaigns, and what to look for to improve your results. Register now!