Famous people usually go cologne, clothing etc..Not LeBron James. He’s going furniture. Looks like someone took some notes out of Cindy Crawford‘s book.

In this spot for American Signature, directed by Adam Cameron out of LA-base LIMEY, The super star pitches a LeBron, basketball inspired theme to a couple of young brothers(one of which is Nolan Gould from ABC’s Modern Family) looking to decorate their room. LeBron is joined by astronauts, cowboys and many other iconic characters that might fit the bill for a young boys room.

It’s been about a month since we’ve been blessed with King James’ presence in a spot and we’re glad he’s back, Say what you will, you can’t deny that the man can sell a product, not to mention also having some not so terrible acting skills.