GSP (not George St. Pierre) were asked by The Dali Museum to think of ideas to help build awareness of, and drive visitors to go visit the new building of the Dali Museum opening in St. Petersburg, FL. on January first.

Their response? Create a Hipstamatic App, Dali inspired filter for your phone and tell everyone to have at it. Hipstamatic liked the idea so much that they waved their fee and pledged to donate any income from sales of the pack to the museum. The new effect is called the Dali Museum GoodPak and comes with Salvador Lens and Film.

There will be a contest where the winner, as judged by none other than Mr. John Waters himself, will be flown to the new opening on January first. Nine finalists’ artwork will be featured in an exhibit at the museum, as well. Now that’s pretty effin sweet! Check out the website to learn more and participate.