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Posts Tagged ‘Eric Gordon’

Op-Ed: Patched In – NBA Uniforms Are a New Medium

If you recall, two weeks ago, the NBA announced that it will be selling ad space on players’ jerseys beginning in the 2013-2014 season, which had some immediately crying foul. Anyhow, Matt Dzamba, group account director at L.A. shop Zambezi, has decided to weigh on the Association’s decision. Take it away, sir.

The recent announcement that NBA teams will be able to sell–as early as the ’13-’14 season– sponsored patches on team jerseys worn during games is nothing new in professional sports. But unlike their international brethren, the NBA has a narrow space for sale: a 2×2-inch patch on any jersey’s front left upper corner.

How will this move impact the Association’s stakeholders?

Sports marketing sponsorships are for brands that want to generate a positive association by drafting off an audience’s emotional attachment to a sports entity (team, athlete or league). Fans may not care either way about car insurance, shampoo, or deodorant but they live and die with their teams and favorite players. By purchasing patches on in-game team jerseys, companies will be able to piggyback every game, every highlight, every photo, not to mention team superstars (including their jerseys sold at retail).

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Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!

Pac Div Teaches NBA Stars the ‘History of Bling’

For NBA players not pursuing a secondary career in furniture store stockroom management, an extension to the lockout means even more opportunity to star in commercials for various products. Take, for example, New York Knicks small forward Carmelo Anthony, who we just saw get schooled in a Jewish Under 30 League match in Air Jordan’s latest “Love the Game” spot. Now, we’re seeing Melo get schooled in a different way. Really, is there a better teaching method for raising standardized scores nationwide than with the magic of hip-hop history lessons?

From Venice Beach-based agency Zambezi comes the above “viral” spot for Phiten, purveyor of propane and propane accessories titanium-fused accessories. Joining “Melo” are NBA players Chris Bosh, Eric Gordon and Derrick Williams, and So Cal hip-hop trio Pac Div star as the formal educators/wordsmiths. Using the power of clever rhymes, scantily-clad females and money falling from the sky, Pac Div arouses the interests of the bored, Letterman jacket-wearing ballers, educating them on the history of shiny accessories from the days of Ancient Egypt to 80s hip-hop.

The jam ends with the Phiten duo titanium bracelet showcased as the next evolution of bling, leaving the viewer to ask him or herself why Phiten decided it needed four NBA players and a rap trio t0 showcase its new bracelet. But, with players out of their million dollar-plus salaries and critically acclaimed young hip-hop groups looking to break into the mainstream, why wouldn’t Phiten use the star talent at its disposal? Credits after the jump.

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