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Posts Tagged ‘John Bernbach’

Engine USA Merges Newly Acquired Intelligence Group with Noise

Good-Handshake

The U.S. operations of U.K.-based communications company Engine has acquired The Intelligence Group, a consumer insights/consulting firm focused on young consumers that was previously owned by Creative Artists Agency. With the purchase from CAA complete, Engine USA is moving quickly as it’s now merged IG with another one of its units, creative agency Noise, a 10-year-old operation that has worked with clients ranging from Unilever and Chase to Vitaminwater and Vice. As a result of the alignment, the new Noise will house over 100 employees in L.A., S.F. and NYC and will focus on connecting brands with Millennials via everything from digital marketing and product development to research and strategy.

Regarding his company’s move, Engine USA president John Bernbach says in a statement, “It seems clear the marketplace is ripe for a comprehensive agency offering that combines research-driven insights and strategy with stellar creative execution and deep digital acumen to help brands engage with Millennial consumers more effectively. We believe the new Noise is just that.”

As far as leadership is concerned with the new, combined entity, which will continue on as Noise, IG president Joe Kessler has been named president/CEO, Noise co-founder/former CEO Noah Kerner becomes non-executive chairman/advisor and Jamie Gutfreund, previously chief strategy officer at IG, assumes the new role of chief marketing officer.  Meanwhile, all other Noise and IG executives will remain in their current positions.  You can find our more about the new Noise here.

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Engine USA Acquires Deep Focus

New York-based interactive agency Deep Focus, led by the mad Twitterer himself Ian Schafer, has been bought up by Engine USA, a new communications and marketing services group. Terms of the agreement were not disclosed, but the purchase of the eight-year-old Deep Focus marks Engine USA’s first since it launched in February 2010.

Deep Focus’s new parent company is a unit of London-based firm Engine Group, whose chairman Peter Scott issued this statement about the new acquisition:

“In an increasingly complex, fragmented and globalized media world, our ‘best in class under one roof’ model brings together a full suite of marketing and communications disciplines to work together more effectively and efficiently for our clients. We expect the acquisition of Deep Focus to be the precursor to further acquisitions as we recreate this highly successful Engine model outside our home market of the UK.”

Engine USA is led by Martin Puris, co-founder and former chairman/CEO of Ammarati & Puris, and John Bernbach, who spent eight years as president/COO of DDB Needham Worldwide and helped create the Omnicom Group.

More: “Deep Focus Launches Fourscore