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Posts Tagged ‘Michael Gentile’

BBDO NY Pits Harden Against the Internet in Game of Horse for Foot Locker

BBDO New York has a new spot for Foot Locker that pits James Harden against the Internet in a best of three game of Horse.

It’s a really fun idea, in a “Why hasn’t anyone though of this before?” kind of way. Fans sent in their best shots to challenge Harden, and Harden attempts to recreate the shots. When he can make them, the Internet gets a letter, when he can’t Harden gets the letter. It makes for some compelling viewing for NBA fans, and fans of Harden in particular, and is a good way for the brand to offer original content to fans in what could easily be turned into a recurring series. Check out the video above to see how it panned out. Read more

Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!

Advertising’s All-Stars Try to Sell a Book

The plot of R/GA ACD Paul Malmont‘s new book is simple: Issac Asimov, Robert Heinlein and L. Ron Hubbard and other famous science fiction writers and editors go on fantastic fictional misadventures while fighting Nazis during WWII. Of course, as fun as the concept sounds in print, marketing the book on television is another thing altogether.

So, Malmont decided to round of some of his fellow ad peeps and used the Google TV Ads service to get his third novel The Astounding, the Amazing, and the Unknown some views during DishTV broadcasts of Falling Skies, Attack of the Show and Countdown with Keith Olbermann. Among those trying to pitch Malmont their awesome marketing ideas are R/GA ECD Carla Echevarria, HUGE CD and author of Martian Summer Andrew Kessler, and from BBDO ACD Todd Brown, CD Jeff Greenspan, copywriter Sarah Crawford and project managers Michael Gentile and Kelly McLaughlin. Put that cast together, and you have a book spot that (gasp) doesn’t suck. Learn more about Malmont’s new book here and see a review from those amazing folks at the A.V. Club here.