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Posts Tagged ‘Michelangelo’

Leonardo Da Vinci: Advertising’s Forgotten Son According to AICP Show

With the deadline for the AICP Show & Next Awards fast approaching, the “All Art is Advertising” campaign continues on. Having already focused on Michelangelo saving Catholicism with artwork , students at the VCU Brandcenter are switching their attention toward a different renaissance artist/ Ninja Turtle namesake, Leonardo Da Vinci.

Taking a case study approach to the thinking that went into Da Vinci’s famous sketch, “The Vitruvian Man.” Not only did the drawing of an idealized man cause a 300 percent increase in exercise among Italian gentlemen, but they dropped an average of 31 percent in body fat and sexual relations jumped up a whopping 1100 percent. Did Da Vinci’s clever advertising save the entire country? As this video would argue, probably.

So, is your advertising art? You’re probably no Da Vinci, but you can always enter the AICP show by submitting your entry by March 4 at this website. Though I’ve never been to Italy, I’ve been to plenty of Italian restaurants, and I’d blame Italy’s poor diet not on their food content, but on their portion control.

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Michelangelo’s a Marketing Maverick in AICP CFE Promo

Complementing last week’s announce of Brian Carmody as chairman of the AICP Show is this pretty clever clip that’s part of a promotional campaign supporting the call for entries launch.

A team of students at the VCU Brandcenter crafted this effort dubbed, “All Art is Advertising,” which plays off of normal agency case studies and posits how masterpieces revolutionized brands.

The piece above entitled “Sistine Chapel” shows how Catholicism, facing competition from other religions and figures, was revitalized thanks to a certain artist named Michelangelo, who created a 12,000 square-foot installation in a church and put the Vatican back on top.

The VCU kids even highlight stats, including how turning the Catholic Church into a work of art increased traffic by over 800 percent, revenue increased over 300,000 silver coins, and Catholicism received more media than all other religions combined. Pretty brilliant and the hip music is a nice touch.