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Posts Tagged ‘Pete Zillig’

Euro NY Welcomes New CSO

Not sure if you folks got the memo, but just in case you haven’t, Euro RSCG New York has a new chief strategy officer by the name of Tom Morton (pictured), who arrives from Publicis U.K., where he held the same title for a solid 11 months. Morton’s new boss is Jeff Brooks, who took on the sole CEO role at Euro’s NY office after his partner-in-crime Pete Zillig split for a new “global role” within the network.

Anyhow, back to Morton. During his career, the new Euro CSO has worked for the likes of TBWA London, where he spent nearly six years and last served as executive planning director for the agency’s range of clients including Apple, Nissan, Playstation and Adidas. Prior to TBWA, the planning also racked up several years at both DDB London and RKCR/Y&R.

In a statement, Morton, who will work across Euro’s NY client roster that currently includes Dos Equis, Volvo, Kraft Foods, etc.,  speaks with the usual aplomb and hyperbole, saying, “The opportunity at Euro New York is massive. There’s so much to work with: the baked-in digital capabilities, the Future First positioning, the moxie of the people I’ve met. I’m going to enjoy building a planning culture to match the agency’s ambitions.”

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Euro RSCG NY Makes Some Cuts (Updated)

Sources familiar with the matter confirm that Euro RSCG’s New York office had to let some people go this week. We’ve been told that the cuts affect “less than five percent of the workforce” and were made “across disciplines” at the agency, including units such as digital and health & wellness. Creatives-wise, sources say “fewer than [you] count on one hand” were shown the door.

According to our sources, the residual effects of losing Jaguar and Heineken earlier this year played a role in the layoffs as did Euro’s current need to make the agency more “efficient” when it comes to its shared services. From what we’re hearing through the grapevine, Euro RSCG is still remaining optimistic about its chances of retaining a piece of the Exxon Mobil creative account, which went into review earlier this year.

Update: We’ve also received word from our sources that Euro RSCG NY’s co-CEO Pete Zillig, who left London for New York earlier this year to assume his post, is staying within the Euro network but is heading back to the U.K to assume a “new global role.” Over the course of the next month, we’ve been told that his partner-in-crime Jeff Brooks will assume sole executive leadership at the New York office.