New York-based interactive agency Deep Focus, led by the mad Twitterer himself Ian Schafer, has been bought up by Engine USA, a new communications and marketing services group. Terms of the agreement were not disclosed, but the purchase of the eight-year-old Deep Focus marks Engine USA’s first since it launched in February 2010.
Deep Focus’s new parent company is a unit of London-based firm Engine Group, whose chairman Peter Scott issued this statement about the new acquisition:
“In an increasingly complex, fragmented and globalized media world, our ‘best in class under one roof’ model brings together a full suite of marketing and communications disciplines to work together more effectively and efficiently for our clients. We expect the acquisition of Deep Focus to be the precursor to further acquisitions as we recreate this highly successful Engine model outside our home market of the UK.”
Engine USA is led by Martin Puris, co-founder and former chairman/CEO of Ammarati & Puris, and John Bernbach, who spent eight years as president/COO of DDB Needham Worldwide and helped create the Omnicom Group.
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