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Posts Tagged ‘Robert Duffy’

W+K Brings LeBron, Cleveland ‘Together’ for Nike

W+K has a new ad for Nike, promoting the launch of its new LEBRON 12 sneaker today with a celebration of LeBron James’ return to Cleveland directed by the Malloy Brothers.

Yes, that’s right: another LeBron James ad about the star’s return to Cleveland. This follows on the heels of Translation’s spot for Sprite (which we wrote about yesterday) and R/GA’s “Re-Established 2014″ for Beats, which deal with the exact same subject, as well as the recent Kia spot from David&Goliath, also starring James. Nike’s new spot will run tonight during the Cavs first home game, when it’s theoretically possible that ads featuring James will run back-to-back-to-back.

So there’s a bit of an oversaturation issue with this message, to put it mildly. But how does W+K’s version compare to the others we’ve seen? It might actually be the most melodramatic of the bunch. It opens on James giving a pep talk to his team about giving their all for the city of Cleveland. Soon the entire city is in a huddle, chanting, “Forward! Together!” It’s well-shot, in black and white, but the message comes across as a bit over-the-top, all the more so given the story’s overexposure. The spot will continue to run through November 17th. Read more

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Dr. Pepper, Deutsch LA Continue Advocating Individuality, Now with Slice of Life Approach

Alas, there are no “T-shirt uniforms” to hammer home the message of individuality in this latest Dr. Pepper campaign from Deutsch LA, which is now eschewing grandiose productions and blockbuster cross-promotions to instead focus on real people, real stories. The above spot, dubbed “One in a Billion” (title track courtesy of the Vinyl Hearts), should give you the basic gist of how the agency’s ongoing “Always One of a Kind” campaign for the soda brand is evolving.

The heartwarming, human interest angle is one that’s been tread on aplenty, but it’s a somewhat interesting detour considering that at the end of the day, all agency and client are doing are selling soda. Will it take this year? Who knows, but in the meantime, check out out two specific stories, one focusing on a model-turned-boxer and the other a mother of five/roller derby queen along with credits after the jump.

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LeBron Poses Rhetorical Question, Addresses Backlash in New Nike Ad

With the Miami Heat set to tip off the NBA season tonight against the Boston Celtics, it’s rather timely that W+K Portland unveils this Nike spot called “Rise” starring Heat forward and two-time reigning MVP LeBron James. Following his less-than-well-received ESPN special, “The Decision,” where James announced he was taking his talents to South Beach, the backlash that ensued was virtually unparalleled.

So, in this spot, James simply asks the viewer, “What should I do?” While not even close to being as creepy as Tiger Woods’ pre-Masters Nike spot, this LeBron clip (directed by Stacy Wall) seems to beg for the audience’s sympathy just as much. Still, it’s not half-bad and way more entertaining than Tiger’s entry, what with its nod to “The Decision,” a shout-out to noted LeBron critic Charles Barkley and even a cameo appearance by Don Johnson. Will it rehabilitate LeBron’s image at all in the eyes of those who loathe him, though? We doubt it. Credits after the jump.

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