Look at that spare roll of toilet paper waiting expectantly atop your toilet. Doesn’t it make you feel self-conscious? Don’t you wish it looked pretty? Well, does Cottonelle have the solution for you!

As part of Cottonelle’s “Respect the Roll” campaign (which debuted in August), the Kimberly-Clark T.P. brand employed the talents of popular “happy chic” designer Jonathan Adler to produce three “groovy” new toilet paper roll covers. As part of the campaign, Chicago-based agency Tris3ct created two new TV spots starring characters who live in the fictional town of Where the Sun Don’t Shine. (So…they live up someone’s anus?) In this dark town, residents apparently “respect” their backup toilet paper so much that they’ve given it a little house to live in, all the while teaching each other about proper toilet paper care and etiquette. Credits and one more spot follow after the jump.

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