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Posts Tagged ‘Zach Rubin’

Monday Odds and Ends

 

-Former Arnold Worldwide creative director Luke Perkins, who most recently has worked on campaigns for New Balance among others while at said agency, has joined Portland, OR-based shop North as ECD, effective April 1.

-Brand consultancy Interbrand has appointed Stephan Gans to the newly created position of chief strategy officer for North America.

-Following the usual “competitive review,” Lowe Campbell Ewald has been named agency of record for Energy Upgrade California. IPG-owned LCE’s L.A. office will now team up with Momentum for experiential marketing, Casanova Pendril for Hispanic-targeted marketing and InterTrend for Asian-targeted marketing to help launch its newest client.

-FCB Chicago and KFC bring it on for St. Patrick’s Day (above).

-The Cannes Lions folks have announced their 2014 Film, Media, Promo & Activation and inaugural Product Design juries. link

-San Francisco-based agency Muh-Tay-Zik | Hof-Fer has welcomed Zach Rubin, who most recently managed the Google account at Mullen SF, as its director of account management.

 

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Microsoft Advertising, twofifteenmccann Talk to Unlikely Visionaries

Tapping into kids’ insight is no new tactic, but who can fault an agency for once again asking wide-eyed young “visionaries” to inspire the future? Kids are so charmingly stuttering, so clearly genuine, that they bring a persuasive power to any cause. San Francisco’s twofifteenmccann’s latest work for Microsoft Advertising is no exception.

The agency debuted this film at Cannes last week. Backed by uplifting piano notes, a handful of children talk about their visions for technological innovation, including smart refrigerators (“…Pizza! It’d be like, ‘whooosh!’”) and virtual dressing rooms (for ninja outfits in particular). As each child recounts their vision, an animated prototype of the technology floats next to them.

As hopeful as this ad is, there inevitably comes a point when kids stop thinking quite so big, and instead adopt trademark adult cynicism. Let’s hope Microsoft Advertising really can activate child-like wonder and imagination as they do their work. Many of these kids’ ideas are already on their way—what will they (adults and children) think of next?

Credits after the jump.

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Agencytwofifteen, Psyop Incite a ‘Revolution’

Fable III is officially here for Xbox 360 (like you haven’t been waiting) and here’s agencytwofifteen’s new campaign for the brand, dubbed “It’s a Revolution”, which is sure to get players highly enticed to go out and purchase the third edition in the franchise.

This spot, created by the aforementioned San Fran-based shop along with VFX gurus Psyop, is set in the fictional Albion, uses real game assets and is depicted through a series of richly detailed, cinematic, slo-mo moments, telling the story of the fall of a tyrant and the rise of a new leader.

The visuals are stunning and are sure to entrance and entertain the target audience for 60 seconds of their lives. For others, not so much. If you’re within the TA, then you’re goods-if not you’ll probably shrug with indifference. Sometimes your just stuck with a double edged sword. View credits after the jump.

More:Halo: Reach vs. Halo 3: Does It Measure Up?

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