Statistics

More children under the age of ten in the UK are reading eBooks on laptops, according to a new report from Bowker Market Research. However, more kids aged eleven to fifteen are reading eBooks on Kindles.

We’ve embedded a Bowker chart above–the research (completed in March 2012) asked readers in the UK about their use of digital content.

Check it out: “The latest results from Understanding the Digital Consumer show that among adult readers of e-books there has been a huge increase in the use of the Kindle device, with 40 percent of e-readers using it most often.  The Kindle has surpassed both desktops and laptops (collectively used most often by 45 percent as measured in February 2011) and other e-readers (used most often by 6% in February 2011).” Read more

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British and Australian eBook readers are more likely to download adult fiction, while digital readers in India and South Korea are more likely to download professional/business and academic/textbooks, according to a new report from Bowker Market Research’s Global eBook Monitor study.

In the study, Bowker looked at consumer attitudes about eBooks among the online population of ten countries Australia, Brazil, France, Germany, India, Japan, South Korea, Spain, the U.K. and the U.S. and found that more than 20 percent of global readers had bought an eBook in the past six months. And while, not everyone has adopted digital books, most people are aware that they exist. According to the report, 80 percent of respondents know that books are available for download.

eBookNewser has more: “eBook adoption should continue. According to the report, more than 50 percent of respondents from India and Brazil plan to buy an eBook in the next six months. In addition, about a third of respondents in the U.K. and U.S. plan to do so. Even 20 percent of French survey respondents plan to do so.”

More than half of Kindle Fire owners plan to buy the iPad 3, according to a new study from TechBargains.com.

The site surveyed technology users about their plans for buying new gadgets.

The price between the two devices had only a small impact on user purchase plans. International Business Times has more: “About 58 percent of those surveyed said they plan to upgrade their current tablets, but 16 percent say the iPad 3 will be too expensive to buy, while 35 percent have not determined whether or not they will purchase one. And 74 percent said that the iPad is the ultimate tablet.”

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At the O’Reilly Media Tools of Change for Publishing conference in New York today, Barbara A. Genco of Library Journal and School Library Journal argued that libraries offer publishers lots of opportunity for eBook sales and marketing.

Genco shared some statistics about library power users to demonstrate the link between library users and book buyers. In the talk she revealed that for almost every two books borrowed, a library patron bought one book.

According to her report, 35 percent of library power users use the library to try out new authors and new genres and 37 percent of these users purchase books that they have borrowed from a library. In addition, eBook users in public libraries read 30 books a year.

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Booklr, a company that measures sales figures for the book business, compared the average price of a Nook book with the average price of a Kindle book. Kindle books on average are cheaper at $6.48 a book than Nook books which average $8.94 a book.

We’ve embedded the infographic above–what do you think?

 

In the past publishers have been excited about the potential of eReader adoption to increase readership and the amount of books read. But their enthusiasm is beginning to wane.

According to a new report from Forrester Research and Digital Book World, publishers aren’t as enthusiastic about the potential of eReading this year as they were last year.

eBookNewser has more: “The report interviewed publishers who represent 74% of all U.S. publishing revenues. When asked if readers will be better off, only 61% of respondents said that they will be, down from 74% in the 2010 study. When asked if ‘more people will read books than did before,’ in 2011, only 60% thought so, down from 66% in 2010. And when asked if readers would read more books than before only 47% of respondents agreed, down from 66% in 2010.”

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Do you think that this generation of kids will still read print books when they grow up? According to a new report from the Joan Ganz Cooney Center at Sesame Workshop, little kids already prefer to eBooks to print books.

eBookNewser has more: “The Center observed 24 families with children ages 3-6 for this ‘QuickStudy’ in the summer and fall of 2011. The kids were given both print and eBooks to read and according to the research children preferred reading an eBook to a print book though comprehension was equal.”

Research in this area is just beginning. The Center is continuing their research on the subject. Digital Book World explained: “Until now, aside from outcries by hysterical parents and media, there has been no real study of whether reading to children with e-books is better or worse for them in terms of developmental or educational value than reading to them with print books.”

Holiday e-commerce sales are up 15% so far this season, with online sales for the season already at $24.6 billion, according to comScore. Cyber Monday has been the biggest day for online sales this season, with sales reaching $1.25 billion.

eBookNewser has more: “The most recent week, which ended December 9th, online sales hit $5.9 billion, which was 15% higher than the corresponding week last year. Three days during the past week, online sales went passed $1 billion. So far this season, six days have hit the billion dollar threshold.”

comScore chairman Gian Fulgoni stated: “These highlights represent another very positive sign for the holiday shopping season, as the week following ‘Cyber Week’ often experiences relative softness in spending momentum due to retailers pulling back on their promotional activity. As we enter what will be the heaviest week of the season for online retailers – beginning with ‘Green Monday’ on December 12 – all signs are now pointing to a strong finish to the season.” (Via Bloomberg).

eBook production is growing rapidly in the trade category. In fact, according to a new study from digital publishing company Aptara, eBook production for trade publishers rose from 50% to 76% in the last two years.

For the study Aptara tracked eBook trends for more than 1,300 book publishers including trade, education, professional and corporate markets. It also found that one out of five eBook publishers makes more than 10% of their revenues from eBooks

eBookNewser has more: “Not surprisingly, the study reports that Amazon continues to dominate eBook distribution, but ePUB is on the rise and is getting more market share these days. In fact, Amazon helps trade publishers the most with sales, even though a smaller amount of trade content is distributed through Amazon. Even though trade publishers put out eBooks through all of the main eBook retailers, Amazon produces 43% of trade sales.”