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Posts Tagged ‘Amanda Close’

Penguin Random House Has Formed a Consumer Marketing Group

penguin&randomhousePenguin Random House has formed a division dedicated to marketing directly to consumers called the Consumer Marketing Development and Operations Group.
The department will help market specific titles, individual authors and even specific genres within each of its U.S. publishing groups. The entity will also be tasked with developing company-wide digital programs, platforms and partnerships. Amanda Close will lead the new group as Senior V.P. and Director.
“By approaching marketing development this way,” stated Madeline McIntosh, U.S. President and Chief Operating Officer, “both from within publishing and from a broader corporate standpoint, we will be able to most effectively expand our consumer-focused capabilities, and deliver value for our publishers, authors, booksellers, and readers.”
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Digital Reorganization at Random House, Inc., Part Two

RH_Logo_Sm.jpgAs we noted earlier this afternoon, Random House, Inc. announced some sweeping adjustments in digital responsibilities at the conglomerate publisher. In a staff memo, Sales, Operations, and Digital president Madeline McIntosh explained the changes and gave some insight into recent projects–returning to Random House leadership after a stint at Amazon.

Among the many changes, V.P. of Online Marketing Pete McCarthy will have expanded responsibilities. The memo praised his department’s “work with Doubleday on the ‘second wave’ campaign for Dan Brown‘s The Lost Symbol [as] an excellent example of the sales magic that can be created by combining corporate technology and analytics expertise with the publisher’s stellar creative campaign.” In addition to his old responsibilities McCarthy will now oversee Christine McNamara in her new role as V.P. of Partnership Development.

Crown Publishing V.P. of Group Sales Director Amanda Close will now serve as V.P. of Digital Sales and Business Development. McIntosh explained why: “she stepped in with great agility when Jaci and I asked her to coordinate the cross-functional team evaluating Apple’s new e-book program.”

Finally, Random House’s V.P. of Digital Matt Shatz will be leaving to serve as Head of Strategic Content Relationships at Nokia.

Read more about the changes here. The full memo follows after the jump.

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