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ALS Association Wants to Trademark ‘Ice Bucket Challenge’

ice bucket

Can you blame them, really?

Yet some attorneys call the move “shameful”, comparing it to last year’s attempt to trademark the phrase “Boston Strong” in the wake of the bombing that shook that city.

Everyone from Mark Zuckerberg to Anna Wintour, a robot and a smartphone poured water over themselves for advocacy this summer. Pamela Anderson and several big fashion names even sparked some ethics debates by co-opting the meme for their own purposes.

But this move undermines the campaign.

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Newspaper Publishers’ Arch-Nemesis Is Maine’s Gov. Paul LePage

MaineQuit blaming the economy, newspaper publishers. Stop accusing the Internet, National Newspapers Publishers of America (NNPA). Hey, International News Media Association (INMA), slow down on your blog hate.

Your vitriol should be aimed in one clear direction — Augusta, Maine and the office of Gov. Paul LePage.

He was at a recent GOP rally celebrating the new RNC headquarters in Androscoggin County. Sounds like a happening place, right? I suppose the sauce was flowing as he got a little randy from the lectern and shared that he hates your wretched, ink-stained guts.

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Roll Call: MWW and Grayson Emmett Partners

MWW  announced that Nicole Bott has joined the firm’s corporate communications practice as vice president. Bott, who will be based in the New York office, brings more than a decade of experience leading integrated account teams across media relations, content development, creative and digital disciplines for a variety of financial services and corporate communications clients. In her role at MWW, Bott will use her integrated project management and strategic media relations skills to help clients implement strategic communications campaigns.

Prior to joining MWW, Bott served as a senior manager, client relationships at Peppercomm, where she was responsible for providing strategic counsel and leading integrated account teams across the agency’s various service offerings. Her client work focused on leading the account teams for one of the Big Four, with a particular focus on the firm’s financial services practice and strategic growth markets business. While at Peppercomm, Bott also worked on a variety of corporate communications and crisis programs across a variety of industries, including professional services, financial services, technology, consumer and sports. Previously, she served as vice president at Linden Alschuler & Kaplan, Inc., where she specialized in generating high-profile media coverage in targeted national outlets for clients in professional services, transportation and real estate, among others. During her tenure at Linden Alschuler & Kaplan, Inc., Bott also served as a key member of the public relations team that advised on two acquisition announcements. (Release)

Keith Burton, who left his role at Golin to become a partner at Brunswick New York last year, announced that he will leave his position to start his own firm to be known as Grayson Emmett Partners. Burton officially left Brunswick in May but just announced the formation of his new firm to PR Week yesterday. GEP will focus on employee engagement for clients in the “banking and finance, manufacturing, and consumer products” industries. Burton told the magazine that he plans to continue consulting with Brunswick in the employee engagement space. (PR Week)

The Ticker: 24/7 Email; Nikki Finke Deal; NYC Tech; And More

Spin the Agencies of Record

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  • MWW will handle PR duties for Red Lobster, winning the account following the chain’s separation from parent company Darden. The company chose Publicis Kaplan Thaler as its new ad agency after announcing that split in July and picked MWW after a review (Edelman previously served as AOR). While the firm won’t handle social media, it will be responsible for corporate communications, executive visibility, issues management and brand positioning. As for why the company announced its new ad agency nearly two months before its new PR despite signing them at the same time, ask the guy above.

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The Ticker: ALS Promos; Brangelina 4 Ever; Twitter Reveal; And More

The Ticker: TWC ‘Maintenance’ Outage; Snapchat Valuation; NBC Apology; And More

SEC Charges Investor Relations Exec with Insider Trading

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In news that points toward the darker side of financial PR, the Securities and Exchange Commission announced this morning that it would charge an executive at a top Manhattan investor relations firm with crimes related to insider trading.

The charge is surprisingly simple: Michael Anthony Dupre Lucarelli, director at Manhattan’s Lippert/Heilshorn Investor Relations, allegedly used clients’ unpublished press releases to guide his own investments — and made more than half a million dollars in the process.

The case is notable in that it differs from the common narrative regarding automated trades made with the help of robotic press releases that may run afoul of the law by giving certain traders an advantage that ultimately adds up to fractions of a second.

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The Ticker: Emmys Fashion; Brands and Ice Buckets; Tech Lobbying; And More

APOCALYPSE WATCH: Westboro Baptist Church Found a Way to Make Us All Happy

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THINK FAST: Who do you hate more? The terrorist group ISIS (Islamic State of Iraq and Syria) or the Westboro Baptist “Church”? Hard to choose, but to help make the decision, I believe we would all love to see a no-disqualification cage match.

Whelp, you may get your chance soon enough. Yes, seriously. 

An Australian comic named Adam Hills heard about Westboro’s plans to picket the funeral of Robin Williams. Speaking on behalf of the rest of us, he wondered how far those idiots would take their God-loathing, humanity-hating bravado. So, he offered to pay for them to fly to Iraq and picket ISIS.

And Westboro accepted. See? You’re smiling, aren’t you? Happiness achieved.

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