AgencySpy LostRemote TVNewser TVSpy FishbowlNY FishbowlDC GalleyCat SocialTimes

News

Edelman, Transcanada Part Ways

transcanada

Today, more than a week after Greenpeace leaked strategic documents from Edelman to client TransCanada, the two businesses have ended their relationship.

Reports in The New York Times and CBC News portray the decision as TransCanada’s move to “cut ties with” Edelman, but the firm’s own statement is slightly different:

“…in the best interests of the project, Edelman and TransCanada have mutually agreed not to extend Edelman’s contract beyond its current term.

We stand by our strategy. It was both ethical and moral, and any suggestion to the contrary is untrue.

Unfortunately, the conversation about our efforts has become so loud in certain areas that it is impossible to have an open and honest conversation about the Pipeline project.”

TransCanada’s spokesperson asserts that the strategy had simply overshadowed the larger debate and restated that the company had never followed Edelman’s suggestion to further investigate the motivations driving the project’s opponents via third-party media sources.

Read more

Mediabistro Course

Presentations: From Planning to Design

Presenations: From Planning to DesignLearn how to create clear, visually compelling presentations! Starting December 1, you'll learn how to plan and design your presentation, understand your audience, choose which presentation software to use, and tailor your narrative to meet your audience's needs. Register now!

The Ticker: Black Friday Comms; BuzzFeed Makes Money; Silicon Valley Ethics; And More

Tesla Rehires Former PR Chief from Square

teslaYesterday we learned of yet another change in the PR department at Elon Musk’s Tesla: the company has rehired Ricardo Reyes, who served as its PR chief before leaving for a similar position at credit card processing company Square in 2012.

Bloomberg Businessweek broke the news, which comes less than two months after the departure of former Nissan comms/marketing VP Simon Sproule. In case you missed it, Sproule served less than six months at his new gig after joining the Tesla team in March; while Businessweek attributes Sproule’s departure to “struggles he faced trying to hire more staff,” others seem to think he was “poached” by 007 fave Aston Martin after a former colleague became CEO at that company.

For the record, Reyes was not with Tesla during the uproar about a negative New York Times review that Musk himself called “fake.”

Read more

The Ticker: Thankful for Journalists; Ferguson Coverage; Real-Time Marketing; And More

The Ticker: Cosby and the Media; Platforms Court Journalists; Facebook for Business; And More

Biggest Stories of the Week

Big Changes in Tech Journalism: ‘Fake Steve Jobs’ Is Your New Valleywag

Dan LyonsYesterday we learned of a couple of big changes in the Silicon Valley tech journalism game: the head of Valleywag is headed to The Verge and her replacement will be the writer/marketer formerly known as “Fake Steve Jobs.”

Nitasha Tiku, a seasoned reporter who has written for many pubs including New York magazine and BetaBeat (where she had the good humor to share her staff’s reactions to our post on “the world’s first Vine press release“), will be senior West Coast writer at the Vox property. Business Insider broke that news Thursday morning, and Re/code followed with a report that Dan Lyons, currently marketing fellow at HubSpot, will be her replacement.

In case you hoped that this move will mean a kinder, gentler Valleywag, think again: here’s what Lyons told us about 9to5Mac’s Apple PR reveal back in September:

“I have no problem with Apple being as manipulative as it possibly can. That is what PR is supposed to do, and Apple is very good at PR. The real culprits are the reporters and bloggers who play along.”

In other words, he does not play along.

Read more

The Ticker: T-Mobile PR Revamp; No Firings at Uber; New Facebook Feature; And More

MSNBC Names Former White House Staffer as VP of Communications

Rachel MSNBCToday MSNBC announced the hiring of Rachel Racusen as its new VP of communications.

Racusen, who will handle comms and media strategy while partnering with editorial and business leads at the network, will also serve as MSNBC’s primary spokesperson moving forward.

Earlier this month, a source told us that the network was looking for a candidate with connections to the current administration, and Racusen certainly fits that bill: prior to this appointment, she served as associate communications director at The White House.

Boston native Racusen has an extensive history in public relations, beginning her career with Washington, D.C.’s Dittus Communications and serving as VP at area firm SKDKnickerbocker. She has also held multiple roles within the federal government: after leaving Dittus, she spent four years as communications director for the House Education and Workforce Committee before moving to FEMA, where she led the agency’s responses to Hurricane Irene and other deadly storms as its director of public affairs.

Read more

Spin the Agencies of Record

bomber ski

  • M&C Saatchi Sport & Entertainment will be PR AOR for Bomber Ski, a company that sells performance skis “handcrafted in a small race lab in Italy.” The firm will be overseeing all of the company’s events and pitching stories to sports and lifestyle media. Some of the company’s upcoming products will feature artwork by Keith Haring and Michel Basquiat, who was known to be a “powder hound.”

Read more

NEXT PAGE >>