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Google Doesn’t Really Want to Kill Your Press Release

In case you missed it, the PR world agrees to disagree with ZDNet’s click bait freakout headline “Did Google just kill PR agencies?

OK, so what did the big guys’ changes to webmaster rules on links and keywords do? They forced PR pros to change their SEO press release strategies—and this is not a bad thing.

See, Google really doesn’t like what they call “link manipulation schemes” which provide “unnatural boost[s] to the popularity of a piece of content” via tactics like the dubious repetition of certain hyperlinked keywords/phrases which all go back to the same client’s address as well as the placement of press releases on numerous sites to improve search placement and “game [Google’s] algorithm.” According to ZDNet’s Tom Foremski, Google sees these PR practices as the equivalent of the “keyword stuffing” tricks that they hate so very much.

Their warning to publicists pushing clients’ content: If you continue doing this, your client company may well be penalized or even blacklisted.

Bad news, right? Not really…

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Mediabistro Event

Meet the Pioneers of 3D Printing

Inside3DPrintingDon’t miss the chance to hear from the three men who started the 3D printing boom at the Inside 3D Printing Conference & Expo, September 17-18 in San Jose, California. Chuck Hull, Carl Deckard, and Scott Crump will explore their early technical and commercial challenges, and what it took to make 3D printing a successful business. Learn more.

AOL CEO Tim Armstrong Failed PR 101

Today in CEOs Behaving Badly: We understand why AOL chief Tim Armstrong was a little upset at the unfortunate struggles of Patch, his well-meaning $300 million experiment in hyper-local news content. He promised AOL that the venture would turn a profit by year’s end, and in order to bring this about he seemingly had no choice but to fire hundreds of the writers, editors, and managers at more than 400 individual Patch sites around the country.

But this hardly excuses the commission of a cardinal PR sin: letting his temper get away with him during a 1,000-strong conference call and firing an employee for taking a photo during his speech. It was mild as outbursts go, but it was recorded for the ages and distributed to every media outlet around.

This wasn’t just any employee, by the way; it was Patch’s creative director Abel Lenz. The fact that such a Trump-worthy incident was terrible PR should be obvious to all, but we’ll go into a bit more detail:

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The Ticker: Kris Jenner vs. Obama; AmEx; LinkedIn; Fake Web Traffic, Political Blunder

The Ticker: E-book Sales; NCAA; Hunger Games Camp; Twinkies; NFL & Marie Claire

The Latest News on Recently Launched DOGTV, Cable Channel for Canines

While Time Warner Cable and CBS continue their dogfight in a few major metro markets, a new cable channel, DOGTV, made its nationwide debut last weekend. The subscription-based network is designed for dogs, to keep them busy during the day when their owners are out. The 24/7 programming is available on DirecTV, via Roku boxes and online streaming. PRNewser learned the latest on the unique channel from Ron Levi, DOGTV’s founder.

Pet experts and animal trainers developed the content, aimed at entertaining, stimulating and relaxing dogs. They’re using real-world sounds, music, objects and animated movements, in three-to-five minute video segments. (about the same attention span as for human online video viewing). The goal is for canines who watch DOGTV to be less stressed, bored, depressed, and not as likely to experience separation anxiety. Plus, their owners will feel less guilty about leaving them behind. DOGTV employees can bring their dogs to work, though. As Levi noted, “They assist us with quality control.”

Levi commissioned extensive research to arrive at the right programming balance. Testing included monitoring dogs watching DOGTV at home. As a result, they eliminated barking sounds and shouting, which agitated canine viewers. Instead, they opted for stimuli to acclimate dogs to everyday life, such as car noises. Levi said “programs are all filmed according to dogs’ unique senses of vision and hearing. While all content is produced in-house, we’re open to ideas for future shows for dog parents.”

DOGTV’s popularity has exceeded expectations, Levi reported. While the channel doesn’t show ads, they have various partners. “For our pre-sale we partnered with Dog Is Good, Pet Best, Rover.com, and Pet Product Advisor to deliver a welcome kit to early subscribers”. He also noted the network’s involvement with animal charities. “Every time your dog enjoys DOGTV, pets in need are helped. DOGTV supports HSUS’ (Humane Society of the U.S.) Pets for Life program to extend the reach of animal services, resources and information to under-served areas.”

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The Ticker: Yahoo Logo; Game of Legends; Amazon Art; Coffee Stunt; GE on Vine

The Ticker: Children’s Place; Bezos & WaPo; Facebook; YouTube; Taco Bell Waffle

The Ticker: Bezos Buys WaPo; Bad Apple; M.L.B. vs. A-Rod; Stoic CBS; Chicken Craze

Reputation Management at Amazon: The Good, the Bad, and the Ugly

Last week, online retail behemoth Amazon received the kind of PR boost that any brand outside the Republican Party would kill for: President Obama visited its massive Chattanooga warehouse and used his media megaphone to promote the company for creating jobs fit for every politician’s favorite fallback character: the “middle class” American.

This is all well and good, but Amazon’s recent reputation management challenges are far more complicated…and less complimentary.

The real purpose of the President’s visit was to propose a bargain between the two political parties in which he would trade a cut in corporate tax rates for increased government investment in “education, training, and public works projects” designed to facilitate the creation of those precious middle class jobs. The event unsurprisingly attracted critiques of both the company and the President that highlight their unique PR struggles.

It’s true that Amazon’s planned hiring wave will create as many as 7,000 American jobs, but Obama’s visit raised several questions that the company would rather not address:

  • Are these jobs truly “middle class?”
  • Is Amazon the sort of company that will help strengthen the American economy at large?
  • Will this PR stunt facilitate any truly meaningful political activity?

That’s easy: no, no, and…no.

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Clear Channel Taking Heat for Banning Ads for Women’s Clinic

Women’s rights group Women, Action, & The Media (WAM), one of the organizations that blew the whistle on Facebook’s failure to crack down on misogynistic content this past May, has now set its sites on Clear Channel.

Recently, the South Wind Women’s Center in Wichita, KS, which provides access to full-spectrum reproductive healthcare — including abortion care — tried to run ads for their services on several local radio stations owned by media conglomerate Clear Channel. Clear Channel, however, pulled them off the air for violating “decency standards.” But those same stations, WAM points out, run ads for the local “adult boutique,” without similar concerns about decency.

In response to Clear Channel’s decision, WAM, in partnership with the South Wind Women’s Center, launched the #changethechannel campaign in order to insist that women’s health care is never indecent, and that everyone has the right to know where they can get medical care.

Since the launch of the effort, thousands of citizens in Wichita and across the country have phoned, emailed and tweeted the Wichita Clear Channel office as well as Clear Channel’s corporate representatives, calling on the company to run the ads. Many thousands more have signed petitions to the same effect.

Amidst the uproar, the GM of Clear Channel in Wichita, Rob Burton, left his post on July 31 without public explanation. Burton had been responsible for the final call to pull the ads. A few days before his sudden departure, he had said simply, “As members of the Wichita community, KZSN has a responsibility to use our best judgment to ensure that advertising topics and content are as non-divisive as possible for our local audience.” Read more

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