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ISIS Spokeswoman Explains Love of Nutella to New York Magazine

nutella_While this story is not directly related to PR as we know it, it is the most disturbing thing we read last week.

If you’ve watched recent reports about ISIS, the terror group currently shocking everyone around the world, you probably noticed that reporters all make sure to mention the group’s media prowess. ISIS is unique in that its spokespeople use the same social networks with which we promote clients every day to spread their hateful message.

Just over a week ago, New York magazine posted an alternately fascinating/horrifying portrait of the young women who serve as spokespeople for ISIS by filling their Twitter, tumblr and Kik accounts with LOLs, emojis…and terroristic propaganda.

These women also interact with Western press representatives — and one topic that repeatedly comes up is Nutella. Seems that many of those involved in the “movement” share images of the product (as well as pictures of their kittens and thoughts on their favorite Disney movies) in order to make themselves seem “softer” and “friendlier.”

While writing the piece, New York’s Katie Zavadski reached out to to one of these ISIS spokeswomen on the subject of Nutella.

Here’s the reply she received:

Read more

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The Ticker: NFL Struggles; PR Museum; Obamacare Marketing Refresh; And More

Everyone Is Pissed at the NFL

nflHere’s a somewhat encouraging note on which to end the week: in the wake of its horrific handling of the Ray Rice scandal, the National Football League‘s reputation hit its lowest point in the past five years — and approval ratings have dipped more among men than they have among women.

Before the full video of Rice punching his fiancee broke, the league was at a high point — it was even more popular than during the period after the 2014 Super Bowl. Now, however, the YouGov Brand Index tells us that public perception of professional football has flip-flopped from a positive 36 to a negative 17.

Also: the dip was more than three times as extreme among male respondents as among females.

Maybe bad behavior does come with consequences.

Here’s the chart — and that looks like a game-ending fumble at the end:

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FOX News Loses Copyright Lawsuit Against TVEyes

fox-news-occupy-wall-street-occupysomething

Last July, the head honchos at FOX News caught an ill wind blowing about a Connecticut-based company called TVEyes, which was recording snippets of the network and selling it to others. They were like any other media clipping service, but because people used TVEyes’ product to criticize FOX News, Rupert Murdoch wanted to shut ‘em down.

The lawsuit accuses TVEyes of misappropriating “the entirety of the works that Fox News has developed at great expense and to reproduce, to distribute, to publicly perform and/or to publicly display verbatim copies of the works” without authorization.

And in the spirit of Public Enemy, the company decided to “Fight the Power.” Fast forward to yesterday when TVEyes did the unthinkable: They ‘brought the noise’ and beat FOX News.

Here’s what happened. Read more

Texas Firm Admits to Bribing Journalists for Coverage

money bags

Well, maybe “bribing” is too strong a word. What’s a synonym for “we will pay this supposedly objective journalist for giving our client favorable coverage?”

In a story that seemed destined to break during PRSA’s Ethics Awareness Month, a Texas firm sheepishly admitted to offering a CNBC freelancer money to include their client in a story.

Guilty pitch email after the jump (emphasis ours).

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The Ticker: Totally Arbitrary List; Ignore This List; Another List; And More

The Ticker: Reflections on 9/11; Newspapers Remember; The Power of Photography; And More

Snapchat Makes Bad News Disappear in Six Seconds

snapchat

So did you hear Snapchat‘s big announcement yesterday? No? You’re not the only one — and there’s a good reason for that.

History’s frattiest startup confirmed yesterday that its third founding partner did, in fact, play a significant role in creating its app. By settling with “Reggie” Brown for what we can only assume was a multi-million dollar sum, the company effectively admitted that it had cut him out of the loop before hitting the big time and dissing Mark Zuckerberg.

The official statement from CEO Evan Spiegel goes against Snapchat’s years of official denials, in which it claimed that Brown had little to do with the company’s creation, launch and subsequent success:

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The Ticker: NFL’s Weak Defense; Tech Meets Fashion; Lippincott Acquisition; And More

Edelman’s Silver to Run MSLGROUP’s NYC Office

MSLGROUP_Logo

Today we received some rare worthwhile anonymous tips here at PRNewser: MSLGROUP will name a new managing director of its New York office, and our tipsters tell us that the name dropped will be Andrew Silver, currently serving as MD/global client relationship manager at Edelman.

Silver’s appointment would certainly make sense: aside from his two stints at Edelman in both New York and China, he served as EVP and led the consumer marketing group at Ogilvy New York from 2005 to 2007; he also spent two years as consumer practice leader for North America at Cohn & Wolfe before returning to Edelman in Beijing in 2009.

For context, MSLGROUP currently has no managing director listed for its New York office; Joel Curran filled the position for just over a year before leaving to work as vice chancellor for communications at the University of North Carolina in late 2013.

UPDATE: Our source was correct. This morning MSL announced that Silver will begin the new job on Monday.

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