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STUDY: How Effective Is Content Marketing? Not Very!

CONTENT!!

Probably not a sponsored story

Every agency with its head on straight began creating or facilitating the creation of content some time ago, and quite a few brands and publications have followed suit. Today The Washington Post added a former PR/journalist to its roster to manage a growing content production house.

Yet few can agree on what a successful piece of sponsored content looks like or on best practices for enhancing and measuring its effectiveness.

Expect the debate to continue with the help of some challenging research.

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Digiday’s Sternberg to Run Sponsored Content for The Washington Post

JOSH_300x250This morning we learned that Josh Sternberg will leave his position at one of our favorite blogsDigiday, to run native advertising operations at The Washington Post’s Brand Studio.

Here’s what you may not know: while Sternberg’s most recent role was Senior Editor of Digiday’s own sponsored Content Studio (and he has been reporting on the site for some time), he was once a PR guy specializing in media relations and strategic comms.

As he told PRNewser co-founder Joe Ciarallo back in 2009, he leveraged his experience at RLM and Stanton Crenshaw (now Crenshaw Communications) to launch his own shop called Sternberg Strategic Communications before moving into journalism in 2012.

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Why Does PR Have Such a Big Turnover Problem?

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Today in Absolutely Not Breaking News: Last month Entrepreneur posted a good piece about how the PR/ad agency model is “ripe for disruption” as creative folks and resourceful managers figure out how to best serve clients outside the traditional framework. Two lines in particular stood out to us:

“Nobscot Corp. estimates voluntary and involuntary turnover reached more than 55 percent over the past 12 months.”

That is a large number. Also…

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The Ticker: Joel McHale Drinks Vodka; Nike Beats Adidas; Taylor Swift Doesn’t Sign Autographs; And More

Redskins’ Newest Comms Advisor Quits Amid Political Uproar

Tampa Bay Buccaneers v Washington RedskinsThe Washington Football Team may have ended 4 of the past 5 seasons with a losing record, but they’ve appeared near the top of many “least desirable clients in the world” lists for far longer.

Last night we learned that Dan Snyder‘s latest attempt to improve his team’s public standing failed in quiet, Twitter-induced fashion.

The team’s basic strategy was to hire Ben Tribbett, a well-known political blogger who has long supported the Democratic Party, to help sway the public.

It didn’t work, though: last night Tribbett announced his resignation, appropriately, on Twitter after about two weeks on the job.

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Tech Giants Now Hiring High Schoolers as Interns

High School

Exam at 9, interview with Mark Zuckerberg at 10…

Still looking for the week’s oddest tech trend story? Look no further than Bloomberg this morning.

Seems that Mr. Zuckerberg and crew, as well as competitors at companies like LinkedIn, Google, Amazon and Airbnb, are so intent on scooping up the hottest tech talent that they’re hiring internship candidates who can’t even get into an R-rated movie, much less buy a beer afterward.

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Pope Francis: ‘No One Should Work on the Sabbath. Now, Which Day is That?’

pope francis throne

Because I love it when you call me ‘Il Papa!’

Your humble servants at PRNewser kinda’ dig Pope Francis. And what he said over the weekend gave us another reason to consider this man to be a righteous dude. (And pun seriously intended. Shout out to Jesus!)

Recently he visited an agricultural region of southern Italy called Molise. Unemployment is grossly out of whack, poverty is widespread, yet faith is still a priority. It was there, according to this story in Yahoo! News (via AP), that he indicated that opening stores and other businesses on Sundays as a way to create jobs wasn’t beneficial for society.

In fact, he believes if church folk won’t work on Sundays, then no one should work on Sundays.

And the Church said, “AMEN!”

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The Ticker: Startups Challenge Victoria’s Secret; Skittles Wins Selfies; Destroy Your Startup; And More

‘Most Patriotic Brands’ List Is Almost Completely Arbitrary

FLAGS

The 4th of July Holiday is over, but we can still talk about which brands benefited the most–and we don’t mean which ones built particularly brilliant campaigns around the event; we mean which brands benefitted from being identified as distinctly American and therefore “patriotic.”

We’ll review five of the top ten placements on a completely subjective measure of patriotism: a survey conducted by the people at the firm Brand Keys and summarized in a Forbes post last week.

So why are these brands seen as “most patriotic?”

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(Some) People Still Really Like This ‘Opie & Anthony’ Guy

AnthonyCumiaTwitterProfilePicWe re-learned a basic principle for the nth time last week: people paid to say borderline offensive things in public may also say and/or tweet offensive things in “private”. Also: a discouraging number of people do not seem to understand that getting fired for distributing questionable messages does not violate anyone’s Constitutional right to do these things.

The point: as of this moment, at least 12,500 people have signed a Change.org petition calling on Sirius XM to re-hire Anthony Cumia, who long served as one half of Opie & Anthony, or the slightly more intentionally offensive version of The Howard Stern Show.

There’s really no need f0r us to get into the specifics of the matter, because of course Gawker’s all over that. But here’s the statement from last week and some of Cumia’s own thoughts (as well as those of his supporters)…

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