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Edelman Goes Bipartisan, Hires Two Ex-Senators

D and R

Turns out that the members of our country’s major “lesser of two evils” political parties can agree on a shared love of two things: golf and lobbying.

Today Edelman announced that it had hired former senators Kent Conrad (D-ND) and Judd Gregg (R-NH) as advisors. What does that mean?

Edelman created the new roles specifically for the two one-time lawmakers, who will “provide public policy and communications advice” to clients. Gregg himself told The Hill that he aims to help give members of the Edelman roster “a better understanding of Congress.”

Conrad and Gregg previously worked together on the Simpson-Bowles commission, a bipartisan fiscal reform group convened by President Obama that couldn’t even manage to approve its own proposal; they now count themselves as members of a similar group called Fix The Debt, alternately known as Slash Your Social Security Benefits.

For the record, the duo do not technically qualify as lobbyists in their new roles: they will not be helping congressmen figure out how to make the laws that pander most directly to the interests of the industries that hired them.

Spin the Agencies of Record

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  • Formula PR will handle Dunkin’ Donuts’ planned California expansion with a one-year contract as reported in PR Week today. RF|Binder will retain its position as AOR for the chain on the national level as well as in the New York/Boston markets, but Formula beat out seven other firms to win the regional job. The firm will provide “boots on the ground” while the client will presumably hand out after-work treats.

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Survey Says Clients Trust Ad, Marketing Agencies Over PR Firms

YOUR AD HERE

We don’t mean to be the bearer of bad news, but a recent survey of in-house marketers conducted by Marketing Week and Weber Shandwick tells us that, when asked to name a “primary strategic partner”, far more clients chose their ad and marketing agencies than their PR firms. Here’s a mixed-message quote:

“More than five times as many marketers say PR agencies are losing ground as say they are gaining ground on other specialisms. There is good news too for the discipline. Respondents agree that PR agencies take the lead on messaging and are a strategic partner, and that reputation management is crucial in a digital world.”

The news could be worse, though–and it is far worse for social media agencies.

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Apple’s PR Strategy Has Sprung a Leak

apple-logoAnyone notice a recent shift in Apple’s PR strategy?

The departure of longtime VP of worldwide corporate communications Katie Cotton seems to have marked the end of a certain phase in the company’s development, and way back in February 2013 the company announced plans to increase its PR spend and get more aggressive with message management efforts.

That news, along with Tim Cook’s decision to straight-up apologize for Apple Maps, clarified the difference between the new CEO and Steve Jobs (who would never admit to much of anything and held a notoriously tight grip on all communications).

Leaks are nothing new for Apple, but over the past week we’ve seen several:

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New SHIFT Communications EVP Scott Monty on the Future of PR

ScottMontyWe’ll make a wild guess and assume that, if you work anywhere in communications, you heard the big news this morning: Scott Monty, former head of social for Ford Motor Company, joined Boston-based SHIFT Communications as EVP of strategy (he even has his own URL).

The announcement received mentions in trade pubs from Adweek to Automotive News and even inspired a bit of good-humored hashtaggery:

Scott elaborated on the #MontyDecision on his personal blog this morning, but he and SHIFT CEO Todd Defren also talked to us about the logic behind the move and their shared vision for the future of the comms industry.

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Edward Snowden to the World: ‘Let That Whistle Blow!’

edward snowden anonymous

Edward Snowden has become a cult icon for people who “work” in their grandparents’ basements, pining away on Alienware while talking to Star Wars figures still ensconced in their original packaging.

The NSA and American consultant-turned rogue whistleblower was a guest at H.O.P.E. 2014 (that’s Hackers On Planet Earth) last weekend, and he asked the world to do something via secluded Google Hangout:

“Spill more government secrets.”

He made this questionable edict to all hackers, coders, and developers who were gathered at the New York City conference, as well as the ones watching via live stream online. While Snowden was applauded, he wasn’t the only famous whistleblower at the event.

That guy is after the jump.

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