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The Ticker: Tim Cook Is Gay; Instagram Ads Come Out; Zuckerberg’s Vision; And More

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Brand Writing

Brand WritingStarting November 5, learn how to expand your brand with strategic marketing copy! Taught by an award-winning content creator, Julian Mitchell will give you the tools to create powerful, seamless messages across multiple platforms and help you to determine the most effective ways to communicate with your customer. Register now!

PR Vet to Run Communications at Vox Media

Vox Media

The “media professionals crossing over into PR” trend doesn’t always hold true: today we learned that industry veteran Fay Sliger has joined Vox Media as its communications director.

Prior to joining Vox, Sliger served as VP at New York firm High10 Media, which represents various publishing brands like The Hollywood Reporter and Billboard (both of which were coincidentally acquired by Mediabistro’s new parent company, Prometheus Global Media).

Sliger isn’t new to media by any means, though: High10 hired her straight from VICE, where she handled media relations and corporate comms and directed promo for several campaigns that VICE’s in-house creative team developed for clients. Before landing that gig, Sliger was a senior account director at Sunshine Sachs.

Quotes and tips on pitching after the jump.

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The Ticker: Air Jordan Tweets; White House Gets Hacked; Bankers Don’t Care; And More

Q&A on PR Council Rebranding: ‘Industry Needs a Differentiator’

Last week, the former Council of PR Firms announced a change: going forward, it would be known as The PR Council, with recently-promoted Chairman Christopher Graves of Ogilvy as its new chair. Here’s the quick video used to introduce the repositioning last week:

While Jack O’Dwyer was unimpressed with the Council’s refusal to drop the word “PR” from its name, Stuart Elliott of The New York Times and others covered the news — and today we spoke to Matt Shaw, SVP and Director of Communications for the Council, to get a more intimate take on what the change means for the larger industry.

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Redskins Rep Isn’t Here to Make Friends

So the Washington Team Whose Name We Mentioned in the Headline for Context beat the Dallas Cowboys last night. It was an upset decided by a single field goal in overtime that saw the lowest-ranked team in the NFC East defeat the highest-ranked team in the same division. We don’t even watch football regularly and we can say it was a great game.

Afterward, however, lots of reporters wanted to interview replacement quarterback Colt McCoy — and while PR was fine with him staying on the field to talk to ESPN, one interview was apparently enough. Here’s a rep identified by SB Nation as Tony Wyllie (follow him on Twitter) telling a reporter from ESPN Deportes that, well…

OK, dude! You know that Deportes is the most-watched Spanish-language network among young Hispanic sports fans, right? And McCoy seemed ready to talk. Maybe it’s because so few people want to interview the guy who plays backup to the backup quarterback.

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The Ticker: Tim Cook Plays Defense; Ad-Free YouTube; Twitter by Interest; And More

Lululemon Just Can’t Win

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In a story we missed over the weekend, Lululemon is in trouble yet again — this time for what seems like the most harmless “partnership” in the world.

Last week, the Canadian company announced that it would be an official sponsor of the Dalai Lama and his Center for Peace and Education. Can you predict what happened next?

As a publicly traded company, Lululemon’s primary responsibilities are to its investors; customers come second and “peace and education” come a distant third, no matter what the marketing copy says.

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Taylor Swift Is So Much More New York Than You

“I knew you were a New Yorker when you walked in…”

Whoops, wrong song.

Seriously, though: does Taylor Swift even live in New York?

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The Ticker: Beyoncé and Sweatpants; Publishers and Facebook; The New Tech Journalism; And More

Spin the Agencies of Record

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  • MWW will be PR AOR for Lapolla Industries, Inc., a manufacturer of “polyurethane foam insulation, reflective roof coatings and equipment” designed to reduce energy consumption. MWW will primarily handle media relations to spread awareness of the brand’s eco-friendly building materials. Lapolla already has some big-name backers: the company was one of those selected to participate in President Obama’s Climate Action Plan and recently signed Ty Pennington of Extreme Makeover as a spokesperson. (No word from Vanilla Ice.)

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