Seems Snapchat was well aware of its own shortcomings on the messaging front: the not-quite-disappearing message app company has hired Jill Hazelbaker, former senior director of corporate comms and government relations at Google.
In confirming the change this morning, Re\code notes that Snapchat didn’t exactly announce it publicly — nor did the company send out formal press releases when it hired Facebook veteran Sara Sperling to run its HR department last month.
Hazelbaker’s responsibilities will presumably include helping the increasingly mis-categorized “startup” manage its messaging efforts and minimize unflattering press as it continues to expand.
Interesting things to note about Hazelbaker: prior to joining Google, she worked in politics on the center-right side of the aisle, serving as senior advisor to New York mayor Michael Bloomberg when he ran for a third term and directing national communications for Senator John McCain’s 2007-2008 presidential campaign.
She’s also never tweeted, though she does follow Henry Blodget…