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Mediabistro Course

Presentation Writing: Design and Delivery

Presentation Writing: Design and DeliveryLearn how to use storytelling techniques and visual content to create and deliver successful pitches and presentations! Starting August 6, Amanda Pacitti, the manager of learning at Time Inc., will teach you the best practices for presentations, from using software like Prezi and Powerpoint, to writing your script, and using images, audio, and video to drive your points. Register now! 

General Mills Holds Its Nose, Leaps into Climate Change

GM-cereal

General Mills, the maker of Cheerios and other such consumer goods, took a bold step into the CSR pool this week by announcing that it would make changes to its agricultural practices to reduce greenhouse gas emissions while simultaneously mounting related advocacy efforts designed to affect public policy.

What does this mean? From the company’s post on the matter yesterday:

“Nearly 2/3 of the GHG emissions and 99 percent of water use throughout our value chain occur upstream of our direct operations in agriculture, ingredients and packaging”

So they’re insisting that their suppliers get on board by reducing those emissions and “achiev[ing] zero net deforestation in high-risk supply chains by 2020″…or else. We assume.

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50 ‘Most Beautiful in D.C.’ List Goes (Hot and) Heavy on PR

DC

When reading today’s reports on the 1,300 editorial journalists who lost their jobs in 2013, you probably didn’t turn to The Hill’s annual “50 most beautiful people in D.C.” list to defend the craft.

Yet “Washington is Hollywood for ugly people” is one of the oldest and most persistent cliches concerning business in our nation’s capital–one that The Hill seems desperate to disprove each year by highlighting the good-looking folks behind the faces that haunt our nightmares.

In a shocking turn of events, this year’s list includes quite a few young professionals who work on the communications side of the political world.

Let’s review (all pics courtesy of The Hill, so give them some clicks).

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The Ticker: Newspaper Losses; Brand Buzz for 2014; LinkedIn Redesign; And More

The NSA Wants You…as Its New Director of Strategic Communications

NSA

Ready to absorb the unqualified hatred of the American public and channel it into a robust comms strategy?

Today we learned that the current leader in the “America’s Least Popular Organization of Any Kind” race is looking for a PR professional to revel in such public abuse.

On the other hand, the National Security Agency gig will pay $175K.

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Edelman Goes Bipartisan, Hires Two Ex-Senators

D and R

Turns out that the members of our country’s major “lesser of two evils” political parties can agree on a shared love of two things: golf and lobbying.

Today Edelman announced that it had hired former senators Kent Conrad (D-ND) and Judd Gregg (R-NH) as advisors. What does that mean?

Edelman created the new roles specifically for the two one-time lawmakers, who will “provide public policy and communications advice” to clients. Gregg himself told The Hill that he aims to help give members of the Edelman roster “a better understanding of Congress.”

Conrad and Gregg previously worked together on the Simpson-Bowles commission, a bipartisan fiscal reform group convened by President Obama that couldn’t even manage to approve its own proposal; they now count themselves as members of a similar group called Fix The Debt, alternately known as Slash Your Social Security Benefits.

For the record, the duo do not technically qualify as lobbyists in their new roles: they will not be helping congressmen figure out how to make the laws that pander most directly to the interests of the industries that hired them.

Spin the Agencies of Record

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  • Formula PR will handle Dunkin’ Donuts’ planned California expansion with a one-year contract as reported in PR Week today. RF|Binder will retain its position as AOR for the chain on the national level as well as in the New York/Boston markets, but Formula beat out seven other firms to win the regional job. The firm will provide “boots on the ground” while the client will presumably hand out after-work treats.

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Survey Says Clients Trust Ad, Marketing Agencies Over PR Firms

YOUR AD HERE

We don’t mean to be the bearer of bad news, but a recent survey of in-house marketers conducted by Marketing Week and Weber Shandwick tells us that, when asked to name a “primary strategic partner”, far more clients chose their ad and marketing agencies than their PR firms. Here’s a mixed-message quote:

“More than five times as many marketers say PR agencies are losing ground as say they are gaining ground on other specialisms. There is good news too for the discipline. Respondents agree that PR agencies take the lead on messaging and are a strategic partner, and that reputation management is crucial in a digital world.”

The news could be worse, though–and it is far worse for social media agencies.

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