AgencySpy LostRemote TVNewser TVSpy FishbowlNY FishbowlDC GalleyCat SocialTimes

Marketwire Rebrands as a ‘Social Communications Company’

Marketwire has revealed a new logo, website, and tagline — “Beyond Words” — which is meant to speak to the company’s growth, expansion, and evolution over the past 30 years.

More than aesthetics and a corporate motto, Marketwire also revamped its product offering categories, which takes into account the company’s 2010 acquisition of Sysomos and changing communications needs. Marketwire MAP (Media Analysis Platform) offers social media research, and demographic and influencer information; Marketwire Heartbeat is for monitoring; Marketwire Distribute handles press release services; and Marketwire Resonate brings it all together in one platform.

The rebranding cuts across the company’s social media pages as well. After the jump, a short clip about the rebrand.


Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!