Marketwire has revealed a new logo, website, and tagline — “Beyond Words” — which is meant to speak to the company’s growth, expansion, and evolution over the past 30 years.
More than aesthetics and a corporate motto, Marketwire also revamped its product offering categories, which takes into account the company’s 2010 acquisition of Sysomos and changing communications needs. Marketwire MAP (Media Analysis Platform) offers social media research, and demographic and influencer information; Marketwire Heartbeat is for monitoring; Marketwire Distribute handles press release services; and Marketwire Resonate brings it all together in one platform.
- CNN Asks Marketing Experts If the KKK Can 'Rebrand'
- What Will the Successful Campaigns of the Future Look Like?
- STUDY: Is PR's Focus on Digital Media Detrimental to Brand Storytelling?
- Just in Time for Prom: KFC Introduces Chicken Corsage