Skyy Spirits has chosen Alison Brod PR as its AOR for Skyy Vodka and Skyy Infusions, the brand’s fruit-flavored vodkas, providing consumer PR, event support, and online awareness. The firm will also work with the X-Rated Fusion and Midori Melon liqueurs. Alison Brod PR was chosen after a review period in which the previous AOR, The Rose Group, was not included. The Rose Group had worked with the company for seven years. [via PRWeek]
Motista, an on-demand product for marketers, has selected Bateman Group as PR and social media AOR after a competitive review. The firm will work on corporate brand building, messaging and content, analyst relations, media outreach, and a variety of other tasks.