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Posts Tagged ‘Skyy Spirits’

Spin the Agencies of Record

Skyy Spirits has chosen Alison Brod PR as its AOR for Skyy Vodka and Skyy Infusions, the brand’s fruit-flavored vodkas, providing consumer PR, event support, and online awareness. The firm will also work with theĀ X-Rated Fusion and Midori Melon liqueurs. Alison Brod PR was chosen after a review period in which the previous AOR, The Rose Group, was not included. The Rose Group had worked with the company for seven years. [via PRWeek]

Motista, an on-demand product for marketers, has selected Bateman Group as PR and social media AOR after a competitive review. The firm will work on corporate brand building, messaging and content, analyst relations, media outreach, and a variety of other tasks.

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Tips For Adding and Keeping Facebook Fans

Having a voice and using it to speak to fans like a fan is one way to build your brand’s “likes” on Facebook, according to Dave Karraker, director of PR and events for Skyy Spirits.

Ayal Ebert, CEO of DesignPax, a company that creates customized Facebook pages, says design is critical. “Users don’t get to a company’s Facebook page accidentally,” he tells Mediabistro. “They do so intentionally and they have certain expectations, therefore design is crucial whether it’s a major brand or a small business.”

With the number of Facebook offerings growing each day, there are also new opportunities for reaching your target audience. In today’s “PR Perfected: How to Build (And Keep) Your Brand’s Facebook Fans,” experts offer advice for how to make friends and engage fans on the on the social network.

Click here to read more. (Sub req’d)