AgencySpy LostRemote TVNewser TVSpy FishbowlNY FishbowlDC SocialTimes AllFacebook GalleyCat UnBeige

U.S. Auto Industry Says ‘Girlie’ Doesn’t Sell Cars

Today was the unveiling of the new VW Beetle, which is much beloved (we thought) by both men and women. (Jalopnik has an overview.) Turns out the vehicle had become a tad too “girlie,” so the car has been redesigned to add a little testoterone.

“It’s conventional wisdom that, in the U.S. market, a car will founder if it gets an image as a “girl’s car” the way the now discontinued VW Cabrio did,” writes USA Today. “Unenlightened as you might think it is, the auto business believes that, at least in America, you can sell girls a boys car, but you can’t sell boys a girls car.” Yeah, we do think that’s unenlightened.

A recent study shows that nearly 40 percent of all new cars purchased are registered by women. With all of that purchasing power, perhaps the auto industry will soon be rethinking its theory.

Mediabistro Course

Applied Web Analytics

Applied Web AnalyticsStarting November 24, learn how to use metrics to drive your business goals! In this course, you'll learn how to set goals and produce results based on data, identify and track the KPIs for your website, and integrate your analytic efforts into your overall marketing strategy. Register now!