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Mediabistro Archive

Virginia Heffernan on Her Career, Tina Brown, Harvey Weinstein, and Believing in Synergy

By Mediabistro Archives
9 min read • Originally published April 1, 2003 / Updated April 10, 2026
By Mediabistro Archives
9 min read • Originally published April 1, 2003 / Updated April 10, 2026
Archive Interview: This interview was originally published by Mediabistro in the early 2000s. It is republished here as part of the Mediabistro archive.

Two years ago, the only people who recognized Virginia Heffernan’s name were those lucky enough to count her as an editor, friend, or colleague. But since then, she burst onto the scene with force, writing for little places like The New Yorker and The New York Times Book Review. Best known to readers as Slate‘s prolific TV critic, she has worked as a fact-checker for The New Yorker, a writer at VH1, and an editor at Harper’s, Talk, and Slate. She also holds a doctorate in English literature from Harvard, wrote the Emmy-nominated Matthew’s Murder for MTV, and has been anthologized (with co-writer and former roommate Mike Albo) in the comedic-monologue collection Extreme Exposure.

Heffernan is part of that elite crew of writers other writers like to rave about (in public, at least). Columbia Journalism Review named her one of “Ten Young Editors to Watch;” Folio: dubbed her a “Rising Star;” and, in an unabashed paean, Suite 101 called her prose “dazzling!” But just who is this masked critic, and from whence came her poison pen? Heffernan talks to Lizzie Skurnick about Tina and Harvey, befriending the security guards, and being “the last, pathetic, and only believer in synergy.”

Born: August 8, 1969
Hometown: Hanover, New Hampshire
First section of the Sunday Times she reads: The magazine

It’s a monster, but go ahead and take me through all the stages of your career.
Well, that question assumes so much foresight, and I had none. I was disillusioned—not radically disillusioned, just a little disillusioned—with graduate school, and had decided to spend the summer in New York working at a bookstore—Chapter & Verse on St. Marks, which isn’t there anymore. My now-friend Rob Boynton came in while I was reading Janet Malcolm’s The Journalist and the Murderer, and struck up a conversation. I learned he was a journalist, and it was through him that I got the idea that it could be a profession. Simultaneously, I went to a party where someone said that a fact-checker had just been fired from The New Yorker. I basically ambulance-chased my way over and wrote a letter to the friend of a friend, David Kirkpatrick, who’s now at the Times. It was like a form letter from career counseling—”Dear Mr. Kirkpatrick: I’ve been very interested in The New Yorker for a long time,” etc. He still teases me about it endlessly.

So how was working at The New Yorker?
I just loved office life—little things like the guard saying, “Good morning, Virginia,” or the receptionist having a “While You Were Out” slip for you. They didn’t have room for me, so they put me in Janet Malcolm’s office, which was incredible, sitting surrounded by her books. We just played pranks on each other all the time. Once, I was fact-checking a piece about an autistic cockney child who was an idiot-savant, and the number of other fact-checkers who left messages trying to simulate his voice numbered 10 or 11, for sure.

But you didn’t stay.
I had this completely wrong idea that I could finish the teaching component of my program, come back to New York, do some get-rich-quick scheme, and finish my dissertation. But after I finished, I was just living in Brooklyn and trying to get things together. The last of the weird projects I took was this book by Michael Eisner called Work in Progress. It was just bizarre: I’d be in my apartment, where things were looking pretty shabby, talking to guys in St. Barts or at the Oscars. Then I saw the front-page announcement in the Times that Tina Brown was starting a new venture with Miramax. I wrote directly to Tina and said, I used to work under you as a fact-checker at The New Yorker and maybe you’d think about hiring me as a researcher or something.

Talk a little about Talk.
Harvey [Weinstein] was around, and Tina was around, and I really got to see how they conceived of general interest magazines—which were and are still sort of a perplexing proposition. Right before the launch, they promoted me to associate editor, which I think chiefly meant that I could go to the party on Liberty Island, but I couldn’t bring a date. But that was better, because Paul Newman was there.

Was this your first editorial experience in a power position?
It felt like this baptism by fire—assigning stories, having to kill some, making these miscalculations, dealing with Miramax, closing, and making movie deals—it was a broad range of sudden experience. It was a weird time, but also really exhilarating. But then I had a conversation with Helen Dewitt in which she told me she’d worked at Taco Bell to finish her book [The Last Samurai]. And I thought, What am I doing? I’ve got to do my dissertation. I’d been in this corporate world for so long, and I came back to Earth a little.

You definitely mention your dissertation in all your bios from that period.
I always wanted to put that as the first thing I was doing. And it was kind of satisfying to go back to Ramen noodle-ish time. But I underestimated the amount of time it would take to get approval—about two years from when I left Talk to graduation—and I pretty much ran out of money. Around this time, a friend of mine asked if I would work with her on a documentary about Matthew Shepard she was doing for MTV, which only fanned my ridiculous enthusiasm for synergy. Afterwards, she recommended me for a job at VH1. I started to freelance for them, writing voice-overs for shows like VH1 Presents the 80’s or 100 Most Shocking Moments in Rock & Roll—countdown shows. Eventually I went to work for them writing full-time.

And this led to your work for Slate?
Jacob Weisberg wanted someone who had written for television and would know something about how it was made. I wrote one column on Rosie O’Donnell and one on dating shows, and all the posters in The Fray called for my immediate resignation. I thought, “Okay, that’s over.” Meanwhile, Jake was like, “Bring it on!” Maddeningly, around this time, Harper’s called and asked if I would apply for a job there. They couldn’t have been more different from Slate and from VH1. It was a little bit chastening, because I had been in this very commercial world.

How did Lewis Lapham feel about you coming from that world?
I think he didn’t really know what VH1 was. But he hosted Saturday Night Live once, so he’s not a farmer or a homebody. I was watching TV and writing all night and at Harper’s all day, and I was really strung out. I also wrote a piece for The New Yorker, and had failed to figure out that that was working for the competition. Essentially, I had to have a reckoning.

When did you leave Harper’s?
October. I think I said, “With a heavy heart, I tender my resignation.” And he said, “With a heavy heart, I accept.” Very formal. It took a little while to adjust to freelancing again, but because of the war, Slate needed some editing, which I’m really happy to do—between Talk and Harper’s, I’ve come to really love it. And I’m finally doing some features, getting over my lazy, critic-y, sit-in-my-house-and-stare-at-the-object-mode. I’m actually asking people questions.

Since the career came from out of the blue, how did you realize you had a knack for both writing and editing?
My confidence as an editor definitely preceded my confidence as a writer. Fact-checking at The New Yorker, you get to propose changes in order to accommodate new facts, and that sounds so small and silly, but sometimes they felt like really interesting puzzles. And at Talk, I did learn slowly about structure, but I’ve always thought I might want to be a copyeditor or a lexicographer—I’ve always liked the nuts and bolts part of it. All along, I had written slightly comic asides for Slate or Salon, but I definitely saw myself as a kind of behind-the-scenes person until Jake proposed the column. It was just such a vote of confidence, and I felt that I had to live up to it.

As a TV critic, what do you think of the war coverage?
This is a tough one. I’ve been a little unaffected by the TV coverage. It may be the steady stream of digital video—the two-box screens, or the very cluttered, text-heavy images. On the 24-hours news networks, I somehow feel like I’m not getting anything. I’m mute on the subject, actually—I haven’t written about it yet because I haven’t figured out yet what I think about it.

Here’s a very yearbook-y question: What are your thoughts for the future?
I really, really like my work right now. If I could continue to do it, and learn how to be a better critic and a better reporter, I’d be very happy. But I think I’d stick with being a critic first.

What advice would you give to people who are slaving away at their boring day jobs and want to write or edit?
For writing, I’m a huge believer in the one-sentence emailed pitch to a senior editor. For example, someone once wrote me and said, What about a story on why we should not teach English literature? And I wrote back—I, at least, almost reflexively respond to interesting emails, way more than to mail and faxes. I guess my piece of advice is, never fax anything, because people share fax machines in hallways, and faxes just don’t get through to others. On the editing side, I wish that copyediting didn’t seem like—and wasn’t—a dead end. I’ve relied on copy editors so many times, so just hanging out with the copy editors and asking them why they’re making the decisions they do seems like an important step. Also, flexing your mind on how to come up with story ideas that are new and really suit the publication you’re working for.

Do you think that can be learned, or that it’s a talent?
I think it can be learned. If you’re gutsy enough to ask to just sit in on a high-level meeting with editors, it’s really interesting just to see what ideas get knocked down and why and to what things people say, “I’ve read that before.” I think sometimes junior editors or associates will have a string of ideas that are really timely, but they’re trying them without understanding the behind-the-scenes part. For instance, maybe they’re really interested in some writer, but that writer’s been declared persona non grata ten years before they even got there.

Do you think the good junior editors are the ones that start to pick up on the unseen rules?
I think that’s a kind of intelligence and wit that you’re born with, not taught—a sort of sixth sense about the magazine you’re working for. Because magazines are really different, and a story that works one place doesn’t work in another place. You can either feel that your sensibility lines up pretty well with the place where you’re working, in which case it’s what you think is a good idea is also a good idea for the magazine, or you can think, I have good ideas, but they’re only good for The New Yorker.

Are there any magazines from the boomtime that you mourn?
Of course—Talk! The exuberance and dynamism that went into making was just indescribable. It was so sad—just like this hyperactive child that nobody wants to be around, but you had to root for it.

Speaking of which, are you looking forward to Tina Brown’s show?
Yeah—I have a season pass to it on TiVo. But it was preempted because of the war.

Lizzie Skurnick is a freelance writer living in Baltimore.

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Mediabistro Archive

Jeffrey Sharlet on Infiltrating a Secret Fundamentalist Power Broker for Harper’s

By Mediabistro Archives
9 min read • Originally published March 22, 2003 / Updated April 10, 2026
By Mediabistro Archives
9 min read • Originally published March 22, 2003 / Updated April 10, 2026
Archive Interview: This interview was originally published by Mediabistro in the early 2000s. It is republished here as part of the Mediabistro archive.

It seems like the premise for an awful B-movie thriller. A secretive religion organization calls itself “the Family;” it organizes members into cells and frequently expresses admiration for the management techniques of Hitler, Lenin, and the Cosa Nostra. The Family has massive real-estate and corporate holdings, its members include important business leaders, prominent members of the U.S. Congress and executive branch, and other government leaders from around the world—some of them not the nicest folks in the world. It regularly recruits up-and-comers to become members of the Family early in their careers. Former Attorney General Edwin Meese often leads prayer breakfasts in one of the Family’s communal houses, in the Washington, D.C., suburbs.

In 2002, Jeffrey Sharlet, an award-winning reporter and writer on religion, infiltrated the Family and spent weeks living in one of its houses with other young “brothers.” Unlike in that late-night cable movie, he didn’t uncover a drug-running operation or have to fight his way out of a booby-trapped headquarters. But he learned how the Family operates, what its members believe, and some of the important and powerful who are associated with the intentionally shadowy group. His 12-page expose appeared in the March issue of Harper’s, and he recently spoke to mediabistro.com about the Family, his experience there, and his article. (Sharlet is the editor and co-founder of Killing the Buddha, an online magazine about religion, and the co-author of Killing the Buddha: A Heretic’s Bible, which will be published next year by the Free Press.)

How did you find this story?
It kind of found of me. I had a brother of a friend come up to me after September 11, and he was living at Ivanwald [the Family’s home for young members] at the time. I don’t want to name him. He and I met with each other, and he knew I wrote about religion, and he told me about Ivanwald, and I said, “Well, I’m not a fundamentalist Christian so I don’t think that I would be interested in it.” He said, “Oh no, it’s not for fundamentalists at all. It’s totally open and you should go and check it out.” So I did really go just to see what it was about. Only as time went on, did I realize that it was something different, and in that way the story found me. I didn’t go in there thinking that I was going to write some big political piece; I didn’t even know they were involved in politics when I went. And even when I was there and saw how involved they were and heard their strange political theology, it wasn’t until I left and came upon their archives that I realized just how deep the connections were.

How did you get into the Family?
The only way you get in is basically through recommendations. This guy recommended me, and I should emphasize that that part was not undercover. I wanted to go and check it out, and he thought I would benefit from it and thought I was a good guy and recommended me. So I went down there, spent a day working with the guys and talking with them, and then I was taken to an interview with this lawyer and I didn’t hide anything. He asked me, “Are you a journalist?” and I said, “Yeah.” And he said, “Well, what do you write about?” and I said, “Well, whatever comes along.” In some ways they didn’t some questions so I didn’t have to answer them. If they had asked, “Do you support fundamentalist theocracy,” I would have said no.

Would there be consequences for your friend who recommended you, if he was to be named?
I don’t know, but I can tell you that ever since the article has come out, a lot of people have gotten in touch with me. Some former residents of Ivanwald, who will only speak anonymously because they’re afraid of retaliation. Some have already experienced retaliation, people who are still working in this world. There’s a whole range of corporations associate with the Family, and you might be working for this guy who’s a part of it, and he hears that you’ve been causing trouble and so takes action. I’ve received an email saying that I would be dealt with as a traitor, vaguely threatening letters. Other people have gotten in contact with me hiding the fact that they were involved with the Family. And that’s why I don’t want to mention my friend. They could probably figure out if they tried. But that friend was also sincerely recommending it to me. It’s very easy to be at Ivanwald and not know the full scope of what’s going on, and I don’t want to implicate him in that.

And how did you discover the larger scope of what is going on? Weren’t they suspicious of your presence?
I didn’t hide the fact that I was Jewish. I’m Jewish, and I’m interested in Jesus. They didn’t know what to make of me or do with me: “He’s Jewish, he’s from New York, he’s a writer, and he’s not very good at basketball.” And then one day they had this ritual where they trick you and another guy to get down on the floor and lie on your belly to arm-wrestle, and you’re arm-wrestling to prove your manhood. And you start to do it, and they all jump on you and start beating you. It’s called a “Fumble”. So there’s 15 people beating and hitting me, and by this time I had already been there a couple of weeks and thought this place was weird. When this beating happened, I just hit back with full force because I was really scared. And they liked that, they liked the fact that I hit back. That was their idea of manliness, so after that I was okay, despite the fact that I was a Jew from New York who wrote.

I started running into all these political figures there and hearing about how all these political negotiations had occurred at The Cedars, their private mansion headquarters. I was shown a video about the island of Fiji and their leader. And you can say, well, who cares about Fiji? Well, this is how they work, small country by small country. Fiji now is a theocracy. And they take credit for that. And I thought, this is quite messed up. I started asking questions, and started writing a journal of what was going on and looking around.

They talk about Hitler all the time, and I asked what the deal was with that, and they said, “Oh no, it’s just his leadership skills that we like.” When I left, I discovered their archives and there’s seventy years of the Family making friends with the world’s worst and nastiest of world leaders.

Was there a point where you decided that you were going to publicly write about this, and stopped asking questions that would make them doubt your agenda?
I went there for personal reasons, but at that time I was already working on the book Killing the Buddha. But I knew this wasn’t really for the book, but it’s the kind of thing I do. I went because I thought it was interesting, for the same reason I would visit a mosque or live with a cult commune. I was open with questions at first, but as time went on, I definitely became more cautious. After a week and a half there, we were told that we were under a lockdown because an L.A. Times reporter came down to this cul-de-sac and they were very upset and they had special prayer sessions to pray against “the evil of journalists.” They knew I was a journalist, but there was also this weird lack of curiosity. No one ever asked me what I had written before, and I would have gladly told them if they had. It’s sort of like they’ve been hiding in plain sight for so long without anyone asking too many questions and the political figures are never followed up on. For instance, while I was doing my research I found profiles of National Prayer Breakfast figures like John Ashcroft, and Ashcroft has been involved since 1981. No one’s bothered to find out whether the National Prayer Breakfast and its weekly prayer meetings were part of a larger organization. And I don’t think Ashcroft has ever had to lie about it, because I don’t think anyone’s ever asked him.

But what’s wrong with prayer meetings? At what point do lines get crossed?
Finding out more and more about the group and its subtleties—it’s sort of like peeling an onion. And that’s what is so disingenuous about denying that the group even exists or denying the term “Family.” Because when I was there, the distinctions were clearly made. There were people who were referred to as “Friends of the Family” and people as “Members of the Family”. And there are further levels. Certainly going to the National Prayer Breakfast doesn’t mean anything. And at the same time you could be going to prayer groups once a week with congressmen and it’s still a pretty benign thing. It is nothing more this group of guys not talking about politics but about religion and what they can learn from Scriptures, and that’s kind of admirable. That’s most people’s level of involvement. The group talks about a core in all their documents. There are different levels of information depending on how close you are to the core. For instance, I came across Al Gore saying, “[Family leader] Doug Coe is one of my personal heroes.” And I don’t want to let Al Gore off the hook, but I don’t think he knows the extent of what’s going. And that’s how they do it, to keep an access to power. They much rather have a powerful person involved than having down-the-line true believers. And that’s what makes them more sophisticated than the Christian Coalition. Christian Coalition—you have to sign on with the program 100 percent. This group—it’s okay if you believe something different, because we have access to you now.

What is the Family’s take on—or remake of—Christianity?
The beginning began with this vision that Christianity had wrongly focused on the “down and out.” And the founder, in 1935, said that’s not the point; we need to focus on the “up and out.” The elite are the ones who can change the world. And this group has been at odds at times with other more traditional and conservative Christian groups because they don’t really care about converting the masses. They just want to convert the leaders who will instate a Christian-led government. Does it matter whether you or I share their vision of Christ? No, not at all. As long as the leaders who support the Family are making the laws that we have to follow.

So what do you think is the end result that they’re after? Is it only “power” in the abstract sense?
They state their goals in their private documents pretty explicitly. A world leadership led by Christ. Every single world leader and politician making every decision under Christ’s will. And you could quibble over semantics, but I would say that worldwide theocracy is their goal.

Leslie Synn is an editorial intern at mediabistro.com

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Wi2Wi Corporation Announces Full Year 2025 Financial Results

By Media News
5 min read • Published April 10, 2026
By Media News
5 min read • Published April 10, 2026

Company Shows Improved Gross Margin and Continued Focus on Future Revenue Growth

TORONTO, ON / ACCESS Newswire / April 10, 2026 / Wi2Wi Corporation (TSXV:YTY)(OTC PINK:ISEYF) a leader in precision timing device and frequency control products, today announced its audited consolidated financial results for the fourth quarter and full-year ending December 31, 2025.

Fourth Quarter and Full-Year 2025 Highlights (Reported in $USD)

Revenue:

  • Fourth quarter revenue of $1.66 million, an 18% increase over Q4 2024

  • Full-year 2025 revenue of $6.34 million, which was essentially flat vs. 2024

Gross Margin:

  • Full-year gross margin of 8%, compared to 14% in the prior year.

Profitability and Cash Flow:

  • Fourth quarter net loss: of $301,000

  • Full-year net loss: of $1.72 million

  • Fourth quarter EBITDA (loss) of $99,000

  • Full-year EBITDA (loss) of $877,000

  • Cash on hand as of December 31, 2025: $203,000

  • Net cash used in operations of : ($1,029,000)

  • Working capital of: $2.52 million

CEO Commentary

Ms. Sue Amarin, CEO stated, "As I assess the business since taking on the CEO role in November, I see a company with genuine competitive advantages: U.S.-based design and manufacturing with QPL and MIL-SPEC certifications, deep expertise in high-reliability applications, and long-standing relationships with many large customers who depend on us for mission-critical components. These are not easily replicated, and they give us a strong platform to build on.

Our near-term focus is on three priorities: driving gross margins increases through operational improvements, ramping production to meet growing customer demand, and securing the financing to invest in the capabilities that will support our next phase of growth. We are in active discussions on the capital front and expect to update shareholders as those efforts progress.

I’m realistic about the work ahead, yet I’m confident in what this team can accomplish. Thank you for your patience and continued support."

Operational & Financial Highlights

Fiscal 2025 was a pivotal year for Wi2Wi. The Company undertook a fundamental strategic realignment: exited our connectivity business, appointed new leadership, and doubled down on our Precision Devices frequency control platform. These were necessary changes, and while the financial results reflect the cost of transition, the actions we took have positioned the Company on a stronger footing entering 2026.

Revenue for the year was $6.4 million, a modest increase over the prior year, with U.S. revenue growing 9% as we deepened relationships with key aerospace and defense accounts. Gross margins declined due to a specific quality event that has been fully remediated, combined with production cost pressures, which we are actively addressing through automation investments and supply chain improvements. "I want to be direct: our current margin profile is not where it needs to be and restoring it to sustainable levels is my top operational priority" said CEO, Ms. Sue Amarin.

There were encouraging signs in the second half. Revenue strengthened through Q3 and Q4, operating losses narrowed quarter over quarter, and we reduced SG&A by 4% while maintaining our investment in R&D where it matters most. The customer that was affected by our quality issue responded by placing a significant follow-on order, a strong signal of confidence in our products and our team’s responsiveness.

Full Year 2025 Financial Overview (Audited)

(In thousands of U.S. dollars)

Full Year 2025

Full Year 2024

Revenue

$

6.348

$

6,313

Net income

(1,722

)

(1,341

)

Net cash provided by (used in) operations

(1,029

)

(544

)

Total assets

8,502

9,378

Cash on hand

203

431

Total current liabilities

1,495

1,454

Shareholders’ equity

2,521

3,103

Q4 FY25 Financial Overview

(In thousands of U.S. dollars)

3 Months Ending December 31, 2025

3 Months Ending December 31, 2024

Revenue

$

1,666

$

1,411

Income/Loss from Operations

(301

)

(615

)

Detailed and historical financial information is available here.

About Wi2Wi Corporation

Wi2Wi is a specialized electronic component supplier with expertise in all aspects of frequency control devices. Wi2Wi’s Precision Devices brand of products has earned a premier spot in numerous key markets including avionics, aerospace, industrial equipment, government, and the US military. Wi2Wi’s frequency control products are best-in-class and of the highest quality.

Founded in 2005, Wi2Wi’s headquarters, design center and state-of-the-art manufacturing facility are located in the heart of America’s industrial belt in Middleton, WI. Wi2Wi can deliver specific solutions using its in-house design and manufacturing expertise, as well as leveraging many tier-1 global partnerships with numerous industry leading silicon and wireless technology suppliers.

Wi2Wi has partnered with best-in-class sales leaders. The company uses a global network of manufacturer’s representatives to promote its products and services, and has partnered with world class distributors for the fulfillment of orders all of which augment a US-based direct sales team.

Wi2Wi is extremely proud to serve hundreds of the world’s top companies with its made-in-America products.

Investor & Media Contact

Sue Amarin, Chief Executive Officer
sue_a@wi2wi.com

Forward-Looking Statements: This news release contains certain forward-looking statements, including management’s assessment of future plans and operations, and the timing thereof, that involve substantial known and unknown risks and uncertainties, certain of which are beyond the Company’s control. Such risks and uncertainties include, without limitation, risks associated with the ability to access sufficient capital, the impact of general economic conditions in Canada, the United States and overseas, industry conditions, stock market volatility. The Company’s actual results, performance or achievements could differ materially from those expressed in, or implied by, these forward-looking statements and, accordingly, no assurances can be given that any of the events anticipated by the forward-looking statements will transpire or occur, or if any of them do so, what benefits, including the amount of proceeds, that the Company will derive there from. Readers are cautioned that the foregoing list of factors is not exhaustive. Additional information on these and other factors that could affect the Company’s operations and financial results are included in reports on file with Canadian securities regulatory authorities and may be accessed through the SEDAR website (www.sedar.com). Forward-looking statements are made based on management’s beliefs, estimates and opinions on the date the statements are made and the Company undertakes no obligation to update forward-looking statements and if these beliefs, estimates and opinions or other circumstances should change, except as required by applicable law. All subsequent forward-looking statements, whether written or oral, attributable to the Company or persons acting on its behalf are expressly qualified in their entirety by these cautionary statements. Furthermore, the forward- looking statements contained in this news release are made as at the date of this news release and the Company does not undertake any obligation to update publicly or to revise any of the included forward-looking statements, whether as a result of new information, future events or otherwise, except as may be required by applicable securities laws.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

SOURCE: Wi2Wi Corp.

View the original press release on ACCESS Newswire

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Google Just Changed the Rules – Chris Jacques Reveals What Businesses Must Do to Survive in 2026

By Media News
3 min read • Published April 10, 2026
By Media News
3 min read • Published April 10, 2026

BOCA RATON, FL / ACCESS Newswire / April 10, 2026 / Major changes to Google’s search and advertising platforms are forcing businesses across the country to rethink their entire digital marketing strategy. With the rollout of new AI-driven search features, ongoing core algorithm updates, and a full shift toward automation in Google Ads, many companies are already seeing fluctuations in traffic, lead volume, and return on investment.

Chris Jacques, Vice President and Chief Operating Officer of Simply The Best Digital, says the disruption is only just beginning, and most businesses are unprepared.

"Google has fundamentally changed how visibility works online," said Jacques. "What worked even 6-12 months ago is already becoming outdated. Businesses that don’t adapt quickly are going to lose market share."

Recent data shows that Google’s AI-driven search results, including AI-generated overviews, are reducing traditional click-through rates by as much as 20-30% in some industries. At the same time, Google Ads has shifted heavily toward automation through platforms like Performance Max and AI-based bidding strategies, making manual campaign management less effective than ever before.

According to Jacques, these changes are widening the gap between businesses that understand the new landscape and those that don’t.

"Most companies are still treating SEO, paid ads, and social media as separate efforts," Jacques explained. "But in today’s environment, success comes from building a fully integrated system – one that combines visibility, conversion strategy, and data-driven decision-making."

Simply The Best Digital has developed a proprietary approach designed to help businesses adapt to this new reality. By aligning SEO strategies with user intent, leveraging AI-enhanced advertising platforms, and optimizing websites for conversion and user experience, the agency helps clients not only maintain visibility, but turn that visibility into measurable revenue.

The company has already helped businesses across industries, including home services, medical practices, legal firms, and luxury brands, navigate these changes and achieve consistent growth in an increasingly competitive digital landscape.

As part of this initiative, Jacques is encouraging business owners to rethink their approach to digital marketing and focus on long-term scalability rather than short-term tactics.

"This isn’t just another update; it’s a shift in how the entire system works," Jacques added. "The businesses that win in 2026 and beyond will be the ones that embrace strategy, automation, and adaptability."

To help businesses better understand these changes, Simply The Best Digital is offering a limited number of complimentary digital strategy assessments. These sessions provide business owners with a clear breakdown of their current online performance, areas of opportunity, and a roadmap for growth in today’s evolving digital environment.

For more information or to request a strategy assessment, visit:
https://simplythebestdigital.com

Media Contact:
Chris Jacques
Simply The Best Digital
Email: chris@simplythebestdigital.com
Website: https://simplythebestdigital.com

SOURCE: Simply The Best Digital

View the original press release on ACCESS Newswire

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media-news

OpenAI Just Built Conversion Tracking. The Ad Wars Changed.

ChatGPT's new performance marketing infrastructure is already live. Plus: why a Bollywood composer scored an entire duology as one work, and the slow death of local news archives.

Mediabistro icon
By Mediabistro
The Mediabistro editorial team draws on 25 years of media industry expertise to cover jobs, careers, and trends shaping the industry.
6 min read • Published April 10, 2026
Mediabistro icon
By Mediabistro
The Mediabistro editorial team draws on 25 years of media industry expertise to cover jobs, careers, and trends shaping the industry.
6 min read • Published April 10, 2026

OpenAI is no longer testing the advertising waters. It’s building infrastructure. Code discovered in OpenAI’s ads manager by Adweek reveals conversion tracking capabilities being wired directly into ChatGPT: the technical foundation for performance-based advertising at scale.

OpenAI quietly launched its ads manager interface to pilot advertisers, according to Digiday, and simultaneously lowered the barriers to entry for brands wanting to test the system.

The playbook is familiar to anyone who watched Google and Meta in their early ad platform days: build the measurement tools first, make it easy to start spending, create muscle memory among advertisers before competitors can mobilize.

Career Signal: Demand for people who can operate AI-native ad platforms will spike as soon as OpenAI opens this beyond pilot stage. Marketing operations roles requiring AI platform expertise will multiply faster than the available talent pool.

For media and marketing professionals, this is a career-level shift worth understanding now. And the expansion impulse driving OpenAI’s move into advertising is reshaping the rest of creative media too.

OpenAI Wants to Be an Ad Platform, and It’s Moving Fast

The conversion tracking infrastructure Adweek uncovered is the technical tell. OpenAI is building the ability to measure whether a ChatGPT interaction led to a purchase, a signup, or any other downstream action advertisers care about. That measurement layer is what transforms a novelty ad unit into a performance marketing channel.

Both Google AdWords and Facebook Ads started with simple display offerings, then built conversion tracking, then added optimization tools, then became indispensable to digital marketing operations. OpenAI is compressing that timeline. The ads manager interface already includes campaign setup, targeting parameters, and budget controls. The conversion tracking layer is being assembled in parallel, not as a years-later add-on.

OpenAI’s structural advantage: ChatGPT usage generates behavioral data that traditional search and social platforms cannot access. Full conversational context. Multi-turn intent signals. Explicit preference statements are volunteered freely by users.

If OpenAI connects that data to advertiser conversion events, targeting precision could leapfrog existing platforms quickly. The risk for advertisers is lock-in. Performance marketing teams that build fluency early will have leverage, but they’ll also be dependent on a platform controlled by a single company with unpredictable product priorities.

The career implication is direct. Media planners who understand how conversational AI sessions differ from search queries or social feeds will be scarce and valuable. Browse open marketing roles on Mediabistro and notice how many already mention AI fluency as a plus. That “plus” will shift to “required” within quarters.

Everyone’s Stretching Into Someone Else’s Territory

The expansion pressure extends well beyond AI companies. Creative Bloq, a longstanding design and illustration publication, just launched a video review series covering mice, speakers, AI note-takers, and haptic gaming vests.

A text-based editorial brand deliberately adding video production infrastructure to compete for a different slice of audience attention and advertiser budgets. Video reviews generate higher engagement metrics and attract hardware brand advertising dollars that written reviews can’t command at the same scale.

Creative Bloq is betting that its editorial credibility transfers across formats, and that the investment pays off faster than the risk of diluting the brand. Whether that bet works depends on execution quality and whether the audience that valued Creative Bloq’s written voice tolerates the shift or simply leaves.

Live performance remains the counterweight to all this format expansion. Variety’s review of Bruce Springsteen at the Los Angeles Forum captures the mechanics of a touring artist operating at the highest level: tight arrangements, deliberate pacing, communal energy that can’t be compressed into streaming or social clips. Live performance resists digital distribution in ways that make it creatively and commercially durable.

Then there’s Netflix, still running into the same structural problem despite its unmatched ability to assemble prestige casts and greenlight at scale. Dan Levy and Rachel Sennott’s “Big Mistakes,” a crime comedy about two siblings embroiled in escalating chaos, earned a lukewarm Variety review that faulted it for lacking narrative discipline. Comedy plus crime plus star power doesn’t compensate for structural storytelling problems. That limitation applies across the industry.

What Holds Together When Everything Fragments

Shashwat Sachdev didn’t score two films. He scored one.

When Sachdev began work on what would become the “Dhurandhar” duology, the material existed as a single sprawling script with one protagonist and one emotional arc. The filmmakers decided during post-production to split the project into two commercially separate releases.

Sachdev refused to adjust. In his interview with Variety, he was plain about it: “It was always one emotional journey, one sonic travel.” He composed the score as a unified work, threading musical motifs and tonal continuity across both films even though they’d be released months apart to audiences who might see only one.

That choice was artistically disciplined and commercially risky. Bollywood production economics favor modularity. Scoring each film independently would have simplified the process, reduced coordination overhead, and let each release stand alone. Sachdev’s insistence on unity created additional constraints. The gamble paid off: the “Dhurandhar” score is now discussed as one of Bollywood’s most ambitious recent compositional projects.

The same tension between fragmentation and coherence plays out at an institutional level when local newsrooms lose their archives. Poynter’s reporting on the archive crisis documents a pattern repeating across newsrooms nationwide: cost pressures force office consolidations, physical archives get deprioritized during moves, institutional memory evaporates.

What Gets Lost: Reporters lose primary source materials that provide context for current coverage. Communities lose the documentary record of zoning fights, election results, crime patterns, and municipal decisions that shaped their neighborhoods. Nobody decided to destroy local history. It happened through accumulated small choices made under deadline and budget pressure.

Sachdev’s compositional discipline and the archive crisis share a structural question: what gets lost when the industry moves fast without protecting continuity? Sachdev’s answer was to refuse fragmentation even when it created production friction. Newsrooms are learning the answer too late, after the archives are already gone.

What This Means

The media industry is pushing into adjacent territory faster than it’s consolidating gains. OpenAI’s advertising infrastructure is the newest platform expansion. Creative Bloq’s video pivot is the format expansion every editorial brand is weighing. The archive crisis is the institutional cost when expansion happens without a preservation strategy.

If you work in marketing or ad operations, start learning OpenAI’s ads manager now. Early fluency will translate into hiring advantage within months. If you manage editorial brands considering format expansion, watch Creative Bloq’s execution carefully. That video bet will provide a case study for every publisher facing the same decision.

If you’re hiring, post a job on Mediabistro and specify AI platform experience or video production skills explicitly. If you’re looking, browse open roles on Mediabistro and prioritize opportunities that build your expertise in emerging platform infrastructure before the demand curve steepens.


This media news roundup is automatically curated to keep our community up to date on interesting happenings in the creative, media, and publishing professions. It may contain factual errors and should be read for general and informational purposes only. Please refer to the original source of each news item for specific inquiries.

Topics:

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Hot Jobs

Entry-Level Media Jobs Worth Watching in April 2026

A rare Fast Company fellowship, a Kirkus editorial internship, and two mission-driven roles signal that the pipeline for junior talent is wide open.

mediabistro hot jobs
Mediabistro icon
By Mediabistro
The Mediabistro editorial team draws on 25 years of media industry expertise to cover jobs, careers, and trends shaping the industry.
5 min read • Published April 10, 2026
Mediabistro icon
By Mediabistro
The Mediabistro editorial team draws on 25 years of media industry expertise to cover jobs, careers, and trends shaping the industry.
5 min read • Published April 10, 2026

The Junior Talent Pipeline Is More Interesting Than You Think

Senior roles get the headlines. Director of this, VP of that. But the most revealing signal in any job market is what organizations are building at the entry and mid-levels. Those investments tell you where leaders expect growth, not just where they’re plugging gaps.

Today’s Mediabistro listings include an unusually strong cluster of early-career and coordinator-level roles at organizations with genuine editorial credibility. Fast Company is running a design fellowship. Kirkus Reviews wants an editorial intern. A nonprofit newsroom needs a marketing coordinator who can actually read analytics dashboards. And a confidential client is hiring fiction editors to refine AI-generated content, a role that barely existed two years ago.

What connects these roles: each one sits at the intersection of traditional media craft and newer operational demands. The fellowship teaches branding across platforms. The editorial internship includes social media duties. The AI editing gig requires literary sensibility applied to machine output. Employers are looking for hybrid thinkers, even at the entry level.

Today’s Hot Jobs

Design Fellowship at Fast Company (Mansueto Ventures)

Why this one matters: Year-long fellowships at top-tier publications are genuinely rare, and this one pays $23/hour with PTO and benefits. Fast Company’s art department has won more design awards than most agencies, and the fellowship is structured to rotate fellows through branding, editorial design, infographics, and visual storytelling across print and digital. For a recent design grad, this is a launchpad.

What they want to see:

  • Recent graduate of a graphic design program with a strong portfolio spanning print and digital
  • Interest in editorial and branding design
  • Ability to work in-office Tuesday through Thursday at 7 World Trade Center, New York
  • Keen eye for typography and composition

Apply for the Fast Company Design Fellowship

Editorial Intern at Kirkus Reviews (Kirkus Media)

The draw here: Kirkus has been the gold standard in book reviewing since 1933. This paid, remote internship offers 15 to 25 hours per week of real editorial work: fact-checking, managing editorial calendars for print and digital, cataloging review submissions, and contributing to social channels. The posting also notes the opportunity to write for the publication, which means bylines at one of the most respected names in literary criticism.

BTW, if you’re trying to break into publishing or cultural journalism, understanding what editors really want from writers starts with roles exactly like this one.

Ideal candidate profile:

  • Interest in the publishing industry, cultural journalism, and criticism
  • Strong writing and research skills
  • Comfort with both clerical tasks and editorial contributions
  • Ability to work remotely 15-25 hours per week

Apply for the Kirkus Reviews Editorial Internship

AI Content Editor, Fiction (Research on Point)

What makes this role notable: This is one of the clearest examples of a new editorial category gaining traction. The client (listed confidentially through Research on Point) has integrated AI-assisted drafting into its fiction pipeline and needs experienced human editors to shape, refine, and fact-check that output. The rate is $25 to $35 per hour, freelance, fully remote. The job requires someone who can identify when AI-generated prose falls flat, loses voice consistency, or drifts from narrative logic. Literary instinct, applied to machine output.

Core qualifications:

  • Strong background in fiction editing and narrative structure
  • Experience evaluating and refining AI-generated content
  • Must reside in the United States
  • Ability to maintain voice consistency across AI-assisted drafts

Apply for the AI Content Editor (Fiction) role

Marketing and Advertising Coordinator at Next City

Why this stands out: Next City is a nonprofit newsroom covering urban policy and solutions journalism, and this remote, part-time coordinator role blends advertising operations with editorial collaboration. You’ll manage banner ads, execute sponsored article campaigns, build analytics reporting, and work directly with the editorial team. For someone who wants marketing experience inside a mission-driven newsroom without relocating, this checks several boxes at once.

Key requirements:

  • 1 to 3 years of digital marketing experience
  • Advanced understanding of digital media analytics, including Google Ad Manager and Google Analytics
  • Experience with email marketing platforms like Mailchimp
  • Ability to manage multiple campaigns and meet deadlines simultaneously

Apply for the Next City Marketing Coordinator position

The Takeaway for Job Seekers

If you’re early in your media career or considering a pivot into editorial-adjacent work, pay close attention to roles that blend traditional skills with emerging demands. The AI content editor position would have been unthinkable three years ago. The Fast Company fellowship now includes platform-native design alongside print. Employers are building for a media landscape where versatility is the baseline, and they’re willing to train for it at the entry level.

That means the barrier to landing these roles is less about years of experience and more about demonstrating range in your portfolio, your writing samples, or your understanding of core industry fundamentals. Apply before the window closes.

Also on the Web

Beyond Mediabistro, these media roles are also making waves across the industry.

Director of Content Strategy at OrderlyMeds

A fully remote content leadership role paying $145K to $190K at a healthcare technology company. That salary range reflects the premium the health sector is placing on content leaders who can translate complex information for broad audiences.

Apply for the Director of Content Strategy at OrderlyMeds

Head of Content at DealMachine LLC

Austin-based DealMachine is looking for someone to build a personal brand content engine from scratch. The listing leans heavily into founder-led media, a growing category where content leaders function more like executive producers than traditional editors.

Apply for the Head of Content role at DealMachine

Marketing Manager at National Marine Sanctuary Foundation

A mission-driven marketing role in Silver Spring, MD, paying $62K to $67K. Conservation and environmental organizations rarely post dedicated marketing manager positions, making this one worth a look for anyone drawn to cause-aligned work.

Apply for the Marketing Manager role at National Marine Sanctuary Foundation

Topics:

Hot Jobs
media-news

The Pointe Malibu Recovery Center Seeks Private Arbitration in Mold Exposure Lawsuit After Court Denies Motion to Seal

By Media News
2 min read • Published April 10, 2026
By Media News
2 min read • Published April 10, 2026

Luxury $100,000 a month treatment facility seeks to move mold exposure and medical neglect lawsuit behind closed doors.

LOS ANGELES, CA / ACCESS Newswire / April 9, 2026 / On April 7, 2026, The Pointe Malibu Recovery Center and its Executive Director, Jennell Maze, LCSW, filed a Motion to Compel Arbitration and Stay Proceedings in Hickman v. James & Bentz, Inc., et al., Case No. 25SMCV04669, before the Honorable Mark H. Epstein in Department I of the Los Angeles Superior Court, Santa Monica Courthouse. The hearing is set for May 28, 2026 at 9:00 a.m.

The motion follows the Court’s denial of Defendants’ earlier motion to seal records in the case. Having failed to keep the case file from public view, The Pointe Malibu Recovery Center now seeks to compel the entire dispute into private arbitration.

Plaintiff Robert Alexander Hickman’s First Amended Complaint, filed March 10, 2026, asserts 13 causes of action arising from his July 2025 stay at the facility, located at 31450 Broad Beach Road, Malibu, California, for which he paid $50,000 for a 16-day stay: General Negligence (Premises Liability), Negligence, Negligence Per Se, Fraud (Concealment), Negligent Misrepresentation, Medical Malpractice, Professional Negligence (Licensed Clinical Social Worker), Unfair Business Practices (Business and Professions Code section 17200), Intentional Infliction of Emotional Distress, Negligent Infliction of Emotional Distress, Breach of Contract, Breach of the Implied Covenant of Good Faith and Fair Dealing, and Rescission and Restitution.

Named defendants include James & Bentz, Inc. dba The Pointe Malibu Recovery Center, Jennell Maze, LCSW, Martha E. Vincent (Trustee of the WWV Living Trust), and Stacy Cohen, MD.

Court Case Link: Los Angeles Superior Court Civil Case Access: https://www.lacourt.ca.gov/pages/lp/access-a-case/tp/find-case-information/cp/os-civil-case-access

MEDIA CONTACT: Logan Anthony, Verdict Public Relations, LLC., pr@verdictpublicrelations.com, (310)765-7445

SOURCE: Verdict PR

Related Documents:

  • FAC

View the original press release on ACCESS Newswire

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Networking

How to Network for a Job: 7 Steps to Land Your Next Role

Expert strategies for turning networking opportunities into career opportunities

woman meeting with person at coffee shop networking
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By Joel Schwartzberg
Joel Schwartzberg is a workplace communications coach, speechwriter, and bestselling author whose books include "Get to the Point!" and "The Language of Leadership," with articles published in Harvard Business Review, Fast Company, and Newsweek. He brings over two decades of senior communications and editorial leadership experience at organizations including the ASPCA, PBS, and Time Inc.
7 min read • Originally published January 27, 2015 / Updated April 9, 2026
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By Joel Schwartzberg
Joel Schwartzberg is a workplace communications coach, speechwriter, and bestselling author whose books include "Get to the Point!" and "The Language of Leadership," with articles published in Harvard Business Review, Fast Company, and Newsweek. He brings over two decades of senior communications and editorial leadership experience at organizations including the ASPCA, PBS, and Time Inc.
7 min read • Originally published January 27, 2015 / Updated April 9, 2026

In this article: Take Initiative | Build Relationships First | Schedule Follow-Ups | Get Contact Info | Know Your Industry | Offer Value | Stay in Touch | FAQs

You never know when a promising networking opportunity will strike. It could be at a conference, a book signing, a friend’s dinner party, or a chance encounter on public transit. In any of these scenarios, the pressure’s on you to make a positive impression—so that when a job opens up, your new connection thinks of you first.

Networking remains one of the most effective ways to find a job. According to multiple studies, 70-85% of jobs are filled through networking rather than job boards or social media. Here’s how to make your next networking opportunity count.

1. Take the Initiative

Many people fail at networking because they’re too shy or intimidated to approach someone influential. But the first move is always yours.

If you’re polite, direct, and respectful of their time, most people will be open to a brief exchange. And if someone isn’t receptive? That tells you something about whether they’re the kind of person you’d want to work for anyway.

Tips for making the first move:

  • Prepare a brief introduction about who you are and what you do
  • Have a genuine question or comment ready to start a conversation
  • Approach with confidence—you have value to offer too
  • Read the room and choose appropriate moments to engage

2. Start with the Relationship, Not the Resume

Networking is about creating a connection, not making a hard sell.

“Focus first on building the relationship with the executive. It’s important to make a connection before asking for anything,” says Kent Lee, career consultant for Yahoo! and CEO of Perfect Resume. “This can be done by simply asking questions that show a general interest and enthusiasm in the executive’s company.”

Digital marketing consultant Brandon Lewin agrees: “Get to know the person and make it all about them. If you end up liking them, then at the end ask for an opportunity to make contact.”

Be aware of context, too. Recruiting consultant Bill Humbert encourages not taking precious minutes away from someone’s social or leisure time. “It’s best to ask for a time when you may chat with them outside the event,” he says. A corporate or industry event may be a more appropriate setting for a detailed business conversation.

3. Schedule a Follow-Up Meeting

Don’t let the conversation end without planning a more formal meeting.

“You rarely turn a single encounter into a job or even a job lead,” says Caroline Ceniza-Levine, career expert with SixFigureStart. “So the most important thing about meeting a high-powered executive or another influential person is to set up a further relationship.”

Elene Cafasso, founder and president of executive coaching firm Enerpace, suggests requesting 10-15 minutes of their time for an informational interview. Be clear that you’re primarily after information, not a job.

“It’s fair to ask the executive where she thinks the best fit would be, considering your skill set and career—but don’t pester her for a job,” cautions Cafasso. “If the executive is willing to meet for coffee or breakfast, even better. If she invites you to the office, it’s a home run!”

4. Get Contact Information

None of this following up can happen if you don’t get contact information.

“How do you get contact info? You ask for it,” says Ceniza-Levine. “Tell them you enjoyed speaking with them and would like to stay in touch. Propose things you might stay in touch about—perhaps you’re attending a conference and will update them on that. Ask for the best way to stay in touch: email, phone, or LinkedIn.”

Important: If someone asks to connect on LinkedIn, make sure your profile is up to date with current information and recommendations before accepting.

5. Know Your Industry

If you manage to start a conversation, establish that you know what you’re talking about.

“Know that person’s business, the competitors, the broader industry—and you can engage with them in a way that shows you know what’s going on,” explains Ceniza-Levine. “You don’t want to be just an outsider looking in. Already understand the industry.”

Quick ways to brush up before an event:

  • Do a Google News search on the company and industry
  • Read any recently published articles thoroughly
  • Check the company’s recent press releases and social media
  • Prepare to break the ice with “I was just reading this morning that…”

6. Offer Something of Value

Networking requires “give and take,” says Humbert. “Make sure you ask if there’s something you can do for them.”

Meagan Feeser, director of PR and communications for Gavin Advertising, used this approach to land her job:

“I met my now-boss three years ago at a monthly networking event she founded. When she needed help organizing the events six months down the line, I volunteered. Based on that interaction and working together in that capacity, I was her first hire when she started her own advertising agency several months later.”

Ways to provide value:

  • Share a relevant article or resource
  • Make an introduction to someone in your network
  • Offer to help with an event or project
  • Provide expertise or perspective on a challenge they’re facing

7. Keep Following Up

How do you keep a relationship going without caving in and saying, “Please give me a job”?

Ceniza-Levine suggests sending “a results update based on whatever you talked about in that first contact” or simply an insightful article. “There are lots of ways to follow up that have nothing to do with asking them for help on your job search,” she says.

Cafasso encourages you to stay in touch with monthly email updates on the status of your search. “And be sure to circle back after you speak with contacts they recommend,” she says. “Basically, stay top of mind so that, if they see something right for you, they’ll forward your resume to the hiring manager.”

Getting an inside referral to a hiring manager is the next best thing to getting a direct interview offer. And don’t forget the thank-you note.

Networking Dos and Don’ts

Do Don’t
Focus on building genuine relationships Lead with “I’m looking for a job”
Ask questions and listen Dominate the conversation by talking about yourself
Follow up within 24-48 hours Wait weeks to reach out
Offer value before asking for favors Only reach out when you need something
Research the person/company beforehand Ask questions you could easily Google
Be respectful of their time Corner someone at a social event for 20 minutes

Where to Network for Jobs

  • Industry conferences and events – Focused networking with people in your field
  • Professional associations – AMA, PRSA, local chapters with regular meetups
  • LinkedIn – Connect with people at target companies, engage with their content
  • Alumni networks – College and university connections
  • Meetup groups – Industry-specific gatherings in your city
  • Informational interviews – Proactively request conversations with people in roles you want
  • Friends and family – Let your personal network know you’re looking

Frequently Asked Questions

How do I network for a job if I’m introverted?

Focus on one-on-one conversations rather than large group settings. Prepare talking points in advance so you feel more confident. Set small goals—like having two meaningful conversations at an event. Follow up via email or LinkedIn, where you may feel more comfortable than in person.

What should I say when networking for a job?

Start by showing genuine interest in the other person—ask about their role, their company, or their career path. Share briefly what you do and what you’re looking for, but don’t lead with a job request. Focus on building a relationship first, then ask if you can stay in touch or schedule a follow-up conversation.

How do I ask for a job through networking without being pushy?

Don’t ask directly for a job. Instead, ask for advice, information, or introductions. Say something like “I’d love to learn more about how you got into this field” or “Do you have any suggestions for someone looking to break into this industry?” If the relationship develops, job opportunities often follow naturally.

How long should I wait to follow up after meeting someone?

Follow up within 24-48 hours while the conversation is still fresh. Send a brief email or LinkedIn message thanking them for their time, referencing something specific you discussed, and suggesting a way to stay in touch or meet again.

How do I network when I don’t know anyone in my target industry?

Start with LinkedIn—search for people at companies you’re interested in and send personalized connection requests. Request informational interviews. Attend industry events and conferences. Join professional associations. Ask friends and family if they know anyone in the field who might be willing to talk.

Is networking really that important for finding a job?

Yes. Studies consistently show that 70-85% of jobs are filled through networking rather than job boards. Many positions are never publicly posted—they’re filled through referrals and internal recommendations. Building a strong professional network significantly increases your chances of learning about and landing opportunities.

How do I maintain networking relationships over time?

Stay in touch periodically—not just when you need something. Share relevant articles, congratulate them on achievements you see on LinkedIn, and provide updates on your own career. Aim for genuine, helpful interactions rather than transactional ones.

What if someone I networked with doesn’t respond?

People are busy—don’t take it personally. Wait a week or two, then send a polite follow-up. If you still don’t hear back, move on. Focus your energy on connections who are responsive and engaged.

Ready to put your networking skills to work? Browse open positions on Mediabistro’s job board.

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Networking
Journalism Advice

How to Become a Technical Writer: Career Guide, Salary Data & Real-World Advice

What it is, what it pays, and how one writer broke in with no tech background

A technical writer writing specifications on their computer while researching
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By Amanda Layman Low
@AmandaLaymanLow
Amanda Layman is a B2B tech content writer and strategist with over 15 years of experience creating content for startups and enterprise brands. She founded Tigris, a content agency serving leading tech companies, and authored The New Freelance: A Book for Writers.
13 min read • Originally published September 21, 2016 / Updated April 9, 2026
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By Amanda Layman Low
@AmandaLaymanLow
Amanda Layman is a B2B tech content writer and strategist with over 15 years of experience creating content for startups and enterprise brands. She founded Tigris, a content agency serving leading tech companies, and authored The New Freelance: A Book for Writers.
13 min read • Originally published September 21, 2016 / Updated April 9, 2026

What Is Technical Writing?

Technical writing is the practice of creating clear, concise documentation that explains complex information to a specific audience. Technical writers produce user manuals, API documentation, how-to guides, white papers, and instructional content for software, hardware, medical devices, and other technical products.

Unlike creative writing, technical writing prioritizes clarity, accuracy, and usability over style. For examples of technical writing, think user manuals, API documentation, software guides, knowledge base articles, and standard operating procedures (SOPs).

What Does a Technical Writer Do?

Technical writers translate complex technical concepts into user-friendly content. Daily responsibilities include interviewing subject-matter experts (SMEs), researching products and technologies, writing and editing documentation, creating diagrams and visual aids, managing content in CMS platforms, collaborating with engineering and product teams, and maintaining style guides.

Most technical writers work in software/tech (45%), manufacturing (15%), healthcare (12%), and finance (10%).

Essential Technical Writing Skills

Beyond writing ability, successful technical writers need a specific skill set that combines communication, research, and technical literacy. Here’s what employers look for:

  • Research skills — You’ll interview SMEs and synthesize complex information from multiple sources
  • Tool proficiency — Familiarity with documentation tools like MadCap Flare, Confluence, or Markdown
  • Audience awareness — Translating jargon for different reader levels, from beginners to advanced users
  • Project management — Juggling multiple deadlines and stakeholders simultaneously
  • Basic tech literacy — You don’t need to code, but understanding APIs, software, and systems helps
  • Attention to detail — Technical accuracy is non-negotiable in this field
  • Adaptability — Tools and technologies change constantly; you need to keep learning

Technical Writer Salary

According to the Bureau of Labor Statistics, the median salary for technical writers is $91,670 per year ($44/hour). Entry-level positions start around $50,000–$60,000, while senior technical writers and documentation managers can earn $100,000–$130,000+.

Freelance technical writers typically charge $50–$100/hour depending on specialization. The highest-paying industries are software development, pharmaceuticals, and financial services.

Freelance Technical Writing

Freelance technical writing offers flexibility, higher hourly rates, and the ability to choose your projects. Freelance technical writers typically earn $50–$150/hour depending on specialization and industry. The demand is high because companies often need documentation for specific projects—product launches, software updates, compliance requirements—without hiring full-time staff.

I’ve built my entire career as a freelance technical writer, working with 100+ companies over 15 years. The key to freelance success is building a niche (mine is B2B software and SaaS), developing a strong portfolio, and maintaining relationships with clients who provide repeat work. Many freelancers start with platforms like Mediabistro, Upwork, or Contently, then transition to direct client relationships.

How I Became a Technical Writer With No Experience

Before I delved into how to start technical writing, I thought the field was about drawing up instruction manuals or legal documents. Maybe at a higher level, some of these people got to write NASA reports or top-secret government stuff. Still, for someone like me, the options for finding a technical writer job were probably limited to explaining how to assemble a cabinet or work a coffee machine.

Despite what I thought was a complete lack of technical knowledge, I landed a contract job writing eLearning course material that teaches sales representatives how to sell software. Weird, right? The gist was this: I would read through a bunch of source documents, try to make sense of the information, and structure it into four lessons based on an outline provided to me.

But let me go back. When applying for the job, I was asked to complete a “writing assessment” that all contractors must take to determine their skill level. I almost gave up before even starting. When I read the instructions, I didn’t understand half the words on the screen, let alone what I was supposed to do with them.

So I just did my own thing; I wrote a marketing blurb about the company, based on its website content and whatever else I could find online. I hoped to show them I could at least research and put words into grammatically acceptable sentences.

I guess it was good enough. A few days later, I was given a technical writing assignment that would pay more than I’d earned in the last six months.

Then I saw a job posting saying the company was looking for a full-time writer. I jumped at the opportunity—and got the job. That first project was challenging. I cleared my schedule and locked myself in my office for an entire weekend. When I finally finished it, I got paid promptly. I was asked to do another project that made my first project feel like “How to Zip Up Your Fly: A Post-Urination Guide.”

But the more I familiarized myself with the industry jargon, the more this type of writing started to feel natural. Although I still have plenty to learn, I’m now twice as fast at completing an assignment as I was when I started. New projects became open to me: editing a PowerPoint slide, writing catchy marketing copy, and performing quality assurance on a completed course.

Here are some of the things I’ve learned about being a technical writer:

Is Technical Writing a Good Career?

We’ve been hearing talk about the changing face of journalism, but technical writing isn’t going anywhere. Companies will always rely on the written word to communicate, teach, and sell.

Although my ability to extract critical business issues from an SME transcript may be less romantic than, say, my novel about low-income, spirited lesbian waitresses struggling with addiction (that’s a real—unpublished—thing I wrote), the former pays the bills, promises growth, and affords me new joys in life.

Do You Need a Technical Background?

I’m not Steve Jobs; I’m just a person who pays close attention to what she reads and asks a lot of questions. I still don’t 100 percent understand the difference between a switch and a router, but I’m not ashamed to ask a colleague.

And there’s a hidden benefit to ignorance: If, by the end of my writing, I can understand something complex, I am fairly certain my audience will understand it too.

What’s the Day-to-Day Work Like?

Although there are creative aspects to technical writing, most of the writing I do is black-and-white. “In this lesson, we’ll cover a, b, and c,” or “When selling to this type of person, discuss a, b, and c.”

It’s nice to have clear expectations and a process to follow rather than feel like every day is a desperate attempt to flag down the muse. Plus, it leaves some breathing room in my creative well at the end of the day for the types of writing and art that bring me true joy.

What I Actually Earn as a Technical Writer

The tech-writing industry pays approximately $50 an hour, with salaried writers typically making approximately $70,000-$95,000 a year. For contractors, pay may be project-based rather than hourly, and for me, it has ranged from $400 to $2,500 per project.

Do I think it’s fair that technical writers get paid more than journalists and novelists? No. I don’t think technical or sales writing is intrinsically “worth” more than beautiful prose. But I won’t deny that the income eases a ton of the stressors from my past life (especially as the sole income earner in my family, with a toddler and a husband who just went back to school).

Money may not be a motivating factor for all writers, but for those who, like me, have a degree but few professional skills beyond writing, it’s reassuring to know my words are worth more than a handful of peanuts.

How to Become a Technical Writer (Step-by-Step)

Basically, technical writing all day, every day, isn’t the facepalm-migraine it sounds like, and that’s why I recommend it to anyone who wants to write for a living. My suggestion is to dip your toes in. Search for jobs that are a little bit out of your comfort zone. Google technical writing jobs or sales writing jobs.

The company I work for is a sales consulting company. Still, most corporations have in-house writers and contractors who provide content for training, presentations, and other corporate materials. Also, mine your social media. I initially found this job through a status update of a friend of a friend. And then do your best. You may find that you’re way more capable than you initially thought. You just have to trust yourself to be great.

So if you’re exploring how to start technical writing, don’t hesitate to take the plunge. Search for jobs that push your boundaries, and don’t be afraid to leverage your social media connections. You’re more capable than you think, and all it takes is the courage to begin.

Breaking In Without Experience

If you’re an entry-level technical writer or trying to break in with no experience, here’s how most people get started:

  • Create sample documentation — Write documentation for open-source projects on GitHub, or document a product you use regularly
  • Document at your current job — Volunteer to write SOPs, training materials, or process guides for your team
  • Build a portfolio — You only need 2-3 strong samples to start applying for jobs
  • Earn a certificate — Google’s Technical Writing courses are free; the Society for Technical Communication (STC) offers recognized certifications
  • Start with contract work — Entry-level contract positions are often more accessible than full-time roles

Growing Your Technical Writing Career

So what’s next after you’ve dipped your toes into technical writing? Take it from me: don’t stop at just being good enough.

The field constantly evolves, and you must keep up if you want to stay competitive. That means continually educating yourself. Attend webinars, take specialized courses, or pursue a technical writing certification. Trust me, investing in yourself never goes out of style.

Let’s Talk About Networking

I used to roll my eyes at networking, but hey, it works.

LinkedIn is a goldmine for this. Connect with other technical writers, join industry-specific groups, and don’t be shy to slide into someone’s DMs (professionally, of course). A simple message can go a long way. After all, I landed one of my first major contracts by just asking, “Hey, are you guys looking for a writer?” Turns out, they were.

Get Used to Deadlines

And then there’s the ever-so-daunting work-life balance. I won’t sugarcoat it; deadlines can be harsh. But guess what? Good time management can make you feel like a wizard. Block out your time for specific tasks and stick to it. You’ll find that not only do you get more done, but you also won’t feel like you’re constantly racing against the clock.

What about tackling more complex projects? Initially, writing about topics like blockchain or artificial intelligence can be intimidating. But don’t let the jargon scare you away. You’ve got the research skills; use them. The more you understand the topic, the easier it becomes to write about it. And the more complex the topic, the higher the pay. It’s a win-win.

Don’t overlook the power of feedback. Constructive criticism is your friend, not your enemy. After completing a project, ask for feedback and take it gracefully. If you keep your ego at the door, you’ll find these insights to be the quickest route to improving your craft.

Lastly, if you’re still pondering how to start technical writing, remember it’s never too late. I’ve met people who transitioned into this field in their 40s and 50s. So age, background, or experience shouldn’t be roadblocks. If you have a knack for writing and a willingness to learn, you’re already ahead of the game.

Amanda Layman is a B2B technical writer and content strategist with over 15 years of experience in the tech industry. She has written for Fortune 500 companies, including VMware and Dell, and has helped 100+ software and SaaS companies with technical content, eLearning development, and sales enablement materials. Amanda is the author of The New Freelance: A Book for Writers and founder of Tigris, a tech content agency. She holds a Bachelor’s degree in Writing from Drury University. Connect with her on LinkedIn.

Discover new jobs for technical writers on Mediabistro’s media job board.


FAQs on Technical Writer Careers

What is technical writing?

Technical writing is the practice of creating clear, concise documentation that explains complex information to a specific audience. Technical writers produce user manuals, API documentation, how-to guides, white papers, and instructional content for software, hardware, medical devices, and other technical products. Unlike creative writing, technical writing prioritizes clarity, accuracy, and usability over style.

What degree do you need to be a technical writer?

No specific degree is required to become a technical writer. While many technical writers hold degrees in English, Communications, Journalism, or Computer Science, employers primarily value strong writing skills, the ability to learn technical subjects quickly, and a solid portfolio. Many successful technical writers come from unrelated fields like teaching, engineering, or creative writing.

Can I become a technical writer without experience?

Yes. Many technical writers enter the field with no prior experience by building a portfolio of sample work, volunteering to document open-source projects, or starting with entry-level contract positions. The key is demonstrating strong writing ability and a willingness to learn technical subjects.

Can you be a technical writer without a tech background?

Absolutely. I came from a creative writing background with zero tech experience. Many successful technical writers have degrees in English, journalism, or communications. What matters is your ability to learn quickly, ask good questions, and explain complex topics clearly. Your “outsider” perspective can actually be an advantage—if you can understand it, so can your readers.

What is the difference between technical writing and content writing?

Technical writing focuses on explaining how things work—it’s instructional, precise, and designed to help users accomplish specific tasks (like using software or assembling a product). Content writing is typically marketing-focused, designed to engage, inform, or persuade an audience (like blog posts or website copy). Technical writing prioritizes clarity and accuracy; content writing often prioritizes engagement and SEO.

What tools do technical writers use?

Common technical writing tools include documentation platforms (MadCap Flare, Adobe FrameMaker, Confluence, Notion), version control systems (Git, GitHub), markup languages (Markdown, DITA, XML), screen capture tools (Snagit, Camtasia), and diagramming software (Lucidchart, Visio). Many companies also use content management systems like Paligo or Document360. Most tools can be learned on the job—don’t let unfamiliar software stop you from applying.

What skills are essential for someone starting in technical writing?

Technical writing demands the ability to simplify complex information, strong research skills, attention to detail, and proficiency in grammar and style. While not initially required, familiarity with the subject matter is beneficial as you grow in your role. The ability to understand and convey technical concepts to various audiences is crucial.

How can I improve my chances of landing a technical writing job without prior experience?

Start by honing your writing skills and familiarizing yourself with technical writing principles through online courses or workshops. Create a portfolio showcasing your writing ability, even if it’s not directly related to technical writing—volunteer for technical writing projects, like creating documentation for open-source software, to gain experience. Networking, especially on platforms like LinkedIn, and leveraging your social media connections, can also open doors to opportunities.

Do technical writers need certifications?

Certifications aren’t required, but they can help entry-level writers stand out. Google’s Technical Writing courses are free and well-regarded. Programs from the Society for Technical Communication (STC) carry industry recognition and can demonstrate your commitment to the profession. Certifications are particularly helpful if you’re transitioning from another field or lack a related degree.

Is technical writing a remote job?

Yes—technical writing is one of the most remote-friendly careers. Most of my work over the past 15 years has been fully remote, and most technical writing job postings now offer remote or hybrid options. The nature of the work (writing, researching, collaborating via digital tools) translates well to remote environments.

What types of industries hire technical writers?

Technical writers are in demand across various industries, including software and technology, healthcare, engineering, finance, and government. Their skills can benefit any industry that relies on complex products, services, or processes.

How do I find technical writing jobs?

Beyond traditional job boards, consider looking at industry-specific forums, social media networks, and professional networking sites like LinkedIn. Websites dedicated to freelance and contract work, such as Mediabistro, can also be valuable resources. Don’t underestimate the power of networking; sometimes, a simple message or connection can lead to an opportunity.

What is the expected salary for a technical writer?

Technical writer salaries vary widely based on experience, location, industry, and whether you work as a contractor or a full-time employee. According to the Bureau of Labor Statistics, the median salary for technical writers is $91,670 per year. Entry-level technical writers typically earn $50,000–$70,000, while senior writers and managers can earn $100,000–$130,000+. Freelance rates range from $50–$100/hour depending on specialization and industry.

How can I stay competitive in the technical writing field?

Continual learning is key. Stay abreast of industry trends, new technologies, and advancements in technical communication. Participate in webinars, take specialized courses, and consider pursuing advanced certifications. Engaging with professional communities and networks can also provide insights and opportunities for professional development.

Can I transition from another career to technical writing?

Absolutely. Many technical writers come from varied backgrounds, including journalism, teaching, and even fields unrelated to writing. What’s important is your ability to learn and convey technical content effectively. When applying for roles, highlight transferable skills such as writing, research, project management, and subject matter expertise.

How important is networking for aspiring technical writers?

Networking is crucial. It can lead to freelance opportunities, full-time positions, and valuable mentorships. Engage with other writers and professionals in your target industry through social media, professional associations, and conferences. A proactive approach to networking can significantly enhance your visibility and chances of success in the field.

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How to Use Social Media Marketing to Land Your Next Creative Job

How to Use Social Media Marketing to Land Your Next Creative Job
By Miles Oliver
Miles is an independent writer with a background in business and passion for tech, design, and news. When he is not writing, he is most likely mountain biking or kicking back with a cup of tea.
6 min read • Originally published June 2, 2023 / Updated April 9, 2026
By Miles Oliver
Miles is an independent writer with a background in business and passion for tech, design, and news. When he is not writing, he is most likely mountain biking or kicking back with a cup of tea.
6 min read • Originally published June 2, 2023 / Updated April 9, 2026

Create, and the work will speak for and sell itself. That’s the dream, right? Maybe so. But the reality is that work can’t do everything. The most successful artists, musicians, makers, and creatives rely on solid marketing to build their brands, sell their products, and land new clients within their respective industries. If you’ve yet to create a real marketing strategy, now’s the time.

Marketing on social media has proven to be one of the best tactics for creative job seekers. From how many people you can reach to how easy it is to create and share unique content that goes viral, social media is a sure bet for starting your marketing journey and showcasing your work. 

Use the following guide to plan and execute a successful social media marketing strategy that elevates your creative career.

Determine What You Want To Use Social Media For 

Many creatives get on social media and go with the flow. They don’t have any real direction, and the results they’re getting (or not getting) clearly indicate that. 

If you want to get something out of social media marketing, you need to determine what that something is. In other words, what are your social media marketing goals? What would be your ideal results from a successful social media marketing strategy? What types of clients are you hoping to attract? Which gigs are you hoping to land? 

Whether it’s brand awareness, showcasing your portfolio, creating a community, or another goal, determine what you want to use social media for and be clear about it. 

Write Out an Actual Plan 

Once you know what you want to use social media for and the ideal results you want from your strategy, it’s time to write out an actual plan. Get the details of your marketing strategy down on paper or in a digital document. 

Discuss the specifics of who you’re targeting on social media. Think about how you will present yourself on social media in order to showcase your best work. Dig into details about the platforms you’ll be on and the kind of content you’ll create for each. Detail everything you will do on social media to create the best experience for your fans and followers. 

Your plan is the roadmap you’ll follow to ensure you’re successful on social media. 

Get Into a Content Creation Routine 

Creating content is the most time-consuming part of social media marketing. You need to create a lot of it and post often to break through the oversaturation plaguing social media today. 

The thing is, you can’t just create any old content and expect it to take off. You must invest time and effort to develop high-quality, original content. A content creation routine will help you get into this habit. 

Start with designing a dedicated space for creating content. In it, you’ll be able to get into your creative “zone” much easier. Intentional colors, shapes, lighting, and accessories can all facilitate comfort, creativity, and a good mind for creation. Additionally, any photography, videography, and visuals you create will have a great backdrop. 

Once you’ve got your content studio set up, develop a routine around creating content. Choose the days you’ll focus on creating and editing content. Time block to ensure you’re getting as much as possible done during those days. And be specific about what you’re working on and what your goals are. 

Experiment With Various Kinds of Content 

Social media isn’t a place for boring, stagnant content. Nor can you expect to stand out doing everything that every other job seeker does. It’s essential to experiment with various kinds of content for a few reasons: 

  1. You need to figure out what type of content gets the most engagement from your audience, and what resonates most with the clients that you are trying to attract;
  2. You need to find the content that supports who you are as a creative and brand;
  3. Different types of content allow you to connect with more people. 

Experiment, and do it with conviction. Get into reels. Create a lot of video content. Shoot standout images and post them. Go live. Make infographics, polls, and surveys. Throw some written words in there. 

The key is that you create content that showcases your authentic self. While the exact type of content you create may vary, you want to make sure that your tone and the way that you present yourself online are in line with how you present yourself as a creative professional, especially if you are using social media to land a job.  

Understand Data Analytics and Use It to Your Advantage 

Data analytics is not everyone’s strong suit. But to get results from your marketing, you must understand data analytics and learn to use it to your advantage. Yes, learning about how to collect, process, and analyze social media data can be overwhelming. 

However, breaking the learning process down into digestible chunks and giving yourself time to really comprehend what you’re looking at will help. Set aside time each week to learn the analytics tools on each social media platform you’re using. 

Familiarize yourself with how to access these tools. Then, look at the data and note what you think it means. 

Taking a social media data analytics course or seeking guidance from a specialist will help you leverage data even more effectively. 

Spend a Lot of Time Engaging With Your Followers and Fans 

You can post a lot of content on social media. But if you aren’t getting any engagement on your posts, you just put in a lot of time and effort creating content that won’t get results. 

The first step is creating high-quality content that motivates people to leave comments, direct messages, and start conversations. In other words, create content that inspires action. 

When you get people to take action, ensure you’re following it up by engaging with them. Spend time responding to every comment and shoutout you get. Answer every direct message with something thoughtful. Always thank those who share your work or engage with you on live streams.

Each follower you have could be a potential client, so be sure to always put your best foot forward. At its core, social media is about meeting other people, and you can use it to network effectively if you know the right techniques. 

Think Long-Term Marketing and Campaign-Specific 

You should think about social media marketing in two ways: 

  1. A long-term, ongoing strategy; 
  2. Individual campaigns for specific reasons. 

You’ll need to continuously market yourself and your work throughout your creative career. But you’ll also need to develop individual campaigns for product launches, new partnerships, upcoming shows, and so forth. Balancing both is critical. 

Sometimes you’ll have to work diligently on an individual campaign, and your ongoing strategy will take a backseat, and vice versa. This is okay. So long as the time you spend on each type of campaign eventually equals out. You’ll know you need to adjust your approach if progress stalls on either. 

Social media is one of the best places for a creative to market themselves, their work, and their brands, and can also be a major networking opportunity. Putting effort into your social media presence and marketing upfront can go a long way toward getting you to the career you want. 

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