Be Inspired

Four Evolving Creative Careers to Consider

By the minute, things like technological advances and artificial intelligence are changing people’s day-to-day lives—and the working world. While some people fear that this could disrupt their industry, a lot of data points to quite the opposite: creative careers have a strong future ahead

And you don’t have to be already working a creative career to seek out a new one. Trends of people picking up freelancing and contracting have only picked up in the past several years, and The Great Resignation has forced them to think hard about their next career move. In fact, 46% of workers plan to change jobs in the new year.

Not only that, but data from the Bureau of Labor Statistics suggests that creative jobs are expected to grow 10% through 2026—much faster than average in comparison to other fields. While creative jobs grow, they also evolve with the ever-changing technology landscapes.

Check out these four evolving creative careers to consider.  

1. Social Media Manager

In the ever-growing and evolving world of social media, the role of a Social Media Manager can change by the day. However, generally, they oversee the development and implementation of strategies for a company’s social media⁠—whether it’s Twitter, Instagram, Facebook, TikTok, Pinterest, YouTube, or all the above. Social Media Managers are the creative engines behind a company’s varying social outlets, staying on top of social media trends and curating content daily for that brand. They also monitor audience comments and maintain relationships with other companies on social media.

Some colleges are even launching social media majors.

2. Copywriter

Copywriters are responsible for creating effective and engaging text that is used to promote the products of the company they work for, whether it’s an ad agency or a corporation. Their writing is typically displayed externally on:

  • ads
  • websites
  • catalogs
  • videos
  • social media

They craft messaging that grabs their reader’s attention. Most of their writing needs to be clear, as it’s used briefly and compellingly. A Copywriter is also usually part of the company’s marketing team, working closely with other team members in the process of brainstorming and executing ideas.

3. Graphic Designer

In a broad sense, a Graphic Designer is responsible for creating visuals for a company.

This can include designing:

  • website layout
  • ads
  • brochures
  • magazines
  • corporate logos
  • reports

The goal of a Graphic Designer is generally to captivate an audience with aesthetically pleasing visuals that align with the company’s brand. Their job is to visually communicate with both the company employees and clients or potential clients. They can be found across industries and work on various products depending on the company. Some Graphic Designers may specialize in particular fields such as illustration, digital design, branding, or advertising.

4. Creative Director

A Creative Director determines the creative vision of a brand or project and manifests that vision through digital, print, and film installations. The job is to maintain a cohesive look and feel of a project—an advertising campaign, fashion line, video game, or magazine—by ensuring the visuals, messaging, and interactive and motion designs are on point. A Creative Director also establishes budgets and timelines and manages client relationships.

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Be Inspired, Career Transition