Do you love social media? Do you think you have what it takes to introduce the next big idea in less than 140 characters or convey a brand message through images? If so, a career in social media may be for you!
We’ve carefully selected our top 12 favorite social media job postings and gathered them all in one place.
Take the next step in your professional journey and apply for jobs as a social media specialists, community managers, social media editors, strategists, and more.
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Did you know that 82% of Twitter users watch video content on the platform? What about the fact that 45% of people watch more than an hour of Facebook or YouTube videos each week? Or, how about that 43% of people state that they actually want to see more video content from marketers?
Those are pretty astounding statistics, and they all help to explain the pivot to video that many traditional publishers have been making in recent years.
“Publishers have to make that shift in order to keep up with where the consumers are going,” explains Dana Johnson, a marketing professional and Mediabistro Social Media Marketing course instructor. “Readers are no longer picking up magazines and newspapers at the newsstands and consuming media the way they did 10 years ago. You have to change with the times, so to speak.”
Much of video’s popularity has to do with its accessibility and convenience. “We all have shorter attention spans today, and video is a way to capture those people who don’t want to take the time to read an entire article,” says Katie Leimkuehler, a social media consultant, and instructor for Mediabistro’s Build a Social Media Video Strategy course.
This emphasis on more and more video content is enough to have media pros, like writers, marketers and copyeditors shaking in their boots. Are their careers about to be totally irrelevant?
Spoiler Alert: Video Isn’t Going Anywhere
In media, there are plenty of trends that come along. Because of that, it’s tempting to think of video as yet another passing fad. But, rest assured, it’s likely here to stay. In fact, we’ll probably see video’s popularity continue to rise.
“I think it’s going to become even more creative,” says Johnson, “There are features that have been out for a few years now, such as videos being shoppable. You can scroll over the content and see where someone got an item. Things are going to become even more convenient and content will be serviced to us via video much more.”
There’s been plenty written about how misguided this shift to video is for most publishers. It’s impact on writing and editing staffs has been brutal and it hasn’t proved itself to be the savior of publishing, as the C-levels had hoped.
But, this “pivot to video” doesn’t need to mean bad news for more traditional media pros. In fact, there’s never been a better time to diversify your own skillset to keep up with the changing times.
“Now’s a great time, because there’s no set way of doing things. Publishers aren’t only taking high-quality videos. Things are evolving and changing, and plenty of places are open to rougher cut videos that aren’t perfect,” explains Leimkuehler, “Now is the perfect opportunity to build up those skills in the smallest ways so you can market yourself and stay current and relevant.”
How to Diversify Your Skillset
So, with that in mind, what are some things you can do to dip your toe into the video waters? Here are a few tips to help you match the pivot to video that many publishers are making.
Sometimes there’s no better way to learn about a skill or an industry than to actually be a part of it.
“I definitely recommend speaking to a friend, colleague, or even reaching out to someone you don’t know personally to say, ‘Hey, can I shadow you on a shoot? Can I shadow you in a pre-production meeting?’” advises Johnson.
Doing so will give you even more insight into everything that’s involved in the video creation process, as well as what skills you’ll need to stay competitive.
While watching other people is an effective way to familiarize yourself, so is watching existing video content.
“Start watching videos,” says Leimkuehler, “Gain an understanding of how to tell a story in a short amount of time and everything that involves.”
You can learn a lot by simply observing how things are done elsewhere.
“There’s so much opportunity to learn and expand your skillset online,” shares Emmy Favilla, Senior Commerce Editor at Buzzfeed and a Mediabistro instructor, “It’s easier than ever before to learn all of this new information.”
Of course, Mediabistro courses are a great place to start to begin learning more about how to transfer your own skills to the video landscape.
For copy editors in particular, Favilla teaches a Mediabistro course about multimedia copyediting. Within the course, students learn about rules that apply only to video—such as ensuring words appear in the frame long enough to read or that all video clips that aren’t original have credits.
Fortunately, copyediting skills are quite transferrable.
“There are little extra things that you have to keep in mind when you’re editing videos, but fortunately it’s not a wildly different process from editing written articles,” Favilla adds.
When you think about what’s involved with video content, it’s easy to think about the obvious roles—things like a camera person, a video editor or host, for example.
However, there’s far more to it than that. “LinkedIn is a great friend and a great resource,” says Johnson, “It shows you just how many different types of jobs there are related to video.”
So, go ahead and scroll through a few job listings to see what sort of skills are being pursued. It might open up doors you didn’t even know existed.
Needing to explore a new area or refine a new skill can be intimidating. But, sometimes it’s best if you just dive in and get started.
“Just start shooting,” shares Leimkuehler, “Whether you want to get a nice camera or just use your phone, start playing around to see what kinds of interviews and videos you can get. Then, just start building from there.”
The pivot to video can be a somewhat scary transition for more traditional media professionals. But, rest assured, written content isn’t necessarily going anywhere either.
“Editorial content will never completely go away,” says Leimkuehler, “There will always be different types of learning styles and different ways to get content.”
Even so, it’s still a good idea to diversify your skillset and keep yourself competitive in the ever-changing media landscape. So, gather your courage and just dive in!
As Johnson concludes, “Stepping into the idea of what’s new is often more intimidating than actually doing it.”
In the early years of his career, Luke Duggleby found himself in a situation that he hadn’t quite anticipated. He had traveled to East China to meet villagers protesting against massive pollution caused by a factory that had poisoned their land. “In a rare show of defiance, they had set-up a road block at the entrance to the factory,” says Duggleby, a British freelance photojournalist currently based in Bangkok and the recipient of the 2017 South Asia Journalist Association (SAJA) Reporting Fellowship.
He met the villagers and took pictures of their protest. “As we were leaving, three black cars arrived and plainclothed officials told us to get in.” After a gruelling 5 hours of interrogation, Duggleby’s memory cards were wiped clean. He was finally released and ordered to leave the city. This was his introduction to the fact that danger for a journalist can come in many forms—not just physical harm.
“At the time, we had done no prior research and neither did we attempt to contact any local people (beforehand). I had not understood the system, coming from a western society that allows such coverage,” he says. Since then, Duggleby has taken a course in security training and self-defense; he’s far more aware of the political situation and cautious when taking on sensitive assignments.
Every day, all over the world, journalists and photographers (even those not necessarily covering conflict zones or tension ridden areas) find themselves facing grave difficulties, courting trouble and arrest, bearing physical hardships—even dealing with death threats—all in the course of doing their jobs.
And as the recent tragic death of Swedish freelance journalist Kim Wall has proved, any assignment can have an element of risk. As a freelancer, how can you protect yourself while ensuring that you still research deeply and report your stories without limitations? Here are some tips and resources that can help.
“Security and awareness training should be mandatory for all journalists, no matter where their reporting area is,” says Cath Mossom, who served in the British military for 22 years and now runs RPS Partnership, a crisis management and hostile training facility an hour from London, UK. “Whether they are working undercover, reporting against drugs, crimes, corruption, natural disasters, or even when they are reporting from home on domestic issues, all journalists face some risk.”
Staying safe involves detailed planning and the three A’s will help, says Mossom: “We need to learn how to be Aware, to Anticipate [problems] that may arise and to be able to Avoid any danger/trouble. The more knowledge you have of an area, the more confident you will be once you arrive.”
Confidence borne of such awareness can be a huge advantage, because it translates into body language that ensures that you’re less likely to be a victim of an attack. “If you arrive in an airport for instance, and don’t know the lay out, or where your driver is, you look lost and vulnerable. This can make you an easy target,” she says.
If you’re taking on a reporting assignment that’s taking you into unfamiliar territory, be sure to research the lay of the land as much as possible before you set out. Study Google Maps, talk to other reporters or travelers who have been here before, be aware of the weather, the political situation and even the potential health risks involved. Keep emergency numbers handy.
“We need to also think about contingency planning more, so that if something were to happen, we have already thought through the process, and we are then able to react more quickly and decisively for a better outcome, rather than be frozen to the spot,” says Mossom.
The brutal killings of freelance journalists James Foley and Steven Sotloff in the summer of 2014 in Syria shocked many newsrooms and set in motion a chain of events that culminated in the creation of ACOS (A Culture of Safety). In September 2014, Reuters, The Associated Press, and the International Press Institute held private meetings in New York and Chicago where editors discussed how to respond to these murders and promote freelance journalists’ safety. During the following months, a volunteer committee made up of representatives of the Frontline Freelance Register (FFR), Reuters, The Associated Press, the Dart Center, GroundTruth Project, and the Overseas Press Club Foundation drafted the Freelance Journalist Safety Principles, a document aimed at media organizations and freelancers alike that lists a set of safety standards for freelancers and local journalists. Several other organizations, including the Rory Peck Trust, Reporters without Borders, and the Committee to Protect Journalists, were involved in the creation of the initiative.
“We focus on freelancers and local journalists worldwide. We are working on several short videos around key digital security aspects. This came as a top priority and a crucial need for freelancers,” says Elisabet Cantenys, Executive Director, ACOS Alliance. “Ultimately, we want to embed a culture of safety. In practical terms, this means finding options for insurance, supporting and coordinating safety training, facilitating the exchange of safety information and resources.”
It was a time when news budgets were shrinking and freelancers were increasing in numbers. “We started Frontline Freelance Register (FFR) in 2013 to address these changing needs in the industry. Having systems in place to support and protect us is so important,” says Emma Beals, independent journalist, co-chair of ACOS Alliance and co-founder and former board member of FFR. “The ACOS Alliance principles and lays out several things that freelancers and news organizations should discuss and prepare before an assignment and learn about how to better protect themselves.”
The Rory Peck Trust is another organization that supports freelancers worldwide. Their website has templates for risk assessments and communication plans. In August, it teamed up with FFR to offer free consultations for freelancers around the world with security advisors. In these online sessions, freelancers reporting outside of their home countries learned the basics of how to protect themselves.
Journalists often hire locals who act as guides. “You not only stay safe this way, but have more access and deeper insight into any issue,” says Duggleby. Often called ‘fixers’, these locals arrange meetings and gain access to key contacts. Since they know the terrain well, they can help you navigate any pitfalls.
“Good fixers can be expensive, but there are more of them who are getting into this work and promoting themselves on social media,” says Duggleby. If your freelance budget does not include fixers, seeking out NGO’s who handle the issues you’re reporting on would be helpful too. “A recent photo documentary I produced looked at human rights defenders who had been killed in Southeast Asia in the last 20 years. It is a sensitive topic and I worked very closely with a Human Rights NGO who continuously monitored the situation,” says Duggleby.
Sometimes it helps to listen to our gut instincts. Even if this means leaving a certain situation or location prematurely, you should stay tuned to that inner voice that warns you when something is not quite right. And this can apply, even if you’re reporting in a familiar area, that you don’t usually associate with threat.
“There is the misconception that safety concerns only apply to those working on the frontlines,” says Cantenys. “Your email or communications can be compromised anytime. A demonstration can turn violent. A terrorist attack can happen around the corner. Being safe would mean being professional. Also, safety needs to be integrated into your work.”
Professional development is essential for getting ahead in the ever-evolving communications world, and one of the best ways to develop your skill set is by aligning yourself with a person you admire within your field.
“We get carried away with spreadsheets, schedules and the stuff that is modern work life, and we forget about our duties to one another,” says Clay Cutchins, a mentor and creative strategist at Franklin Street, a Richmond, Virginia-based health care brand and marketing consultancy.
Older, more experienced colleagues can help junior workers advance by offering career advice, introducing them to the right people and opportunities, and sharing tips and tools of their trade.
“I realized that to get ahead as a writer I needed to eventually find someone who can help me get there,” says Rachel McGuinn, Cutchins’ mentee and a writer with Franklin Street. McGuinn, who was transitioning from project manager to writer was nervous about making the big leap. “I had never done advertising writing and it was very different. At first I felt like I didn’t deserve it or I didn’t know if I could do it.”
Cutchins saw McGuinn’s potential and decided to take her under his wing and help her grow as a writer. “Her humility showed her respect for the craft and for her new position,” says Cutchins. “I identified with that.”
Cutchins’ experience in the Marine Corps along with his time spent shadowing novelist and screenwriter Elmore Leonard made him aware of the importance of leadership in the workplace. And when he saw McGuinn’s humble desire to develop her craft, he knew they would make a good team.
According to studies, those who are mentored are 130 percent more likely to hold leadership positions and because of the beneficial role of mentorships, 90 percent of mentees show an interest in mentoring others later in their lives.
“It’s a rite of passage for when you get to a certain point of your career and craft that you can share that with someone,” says McGuinn. “It’s invaluable.”
While mentorships may seem like an alliance that only serves the younger, less experienced colleague, the relationship also helps the person in the leadership role as well.
“I benefit from the mentorship more so in some ways,” says Cutchins. His mentorship with McGuinn has expanded the breadth of his writing, helped fine-tune his diplomacy skills, and kept him in the loop with things that are culturally relevant. “You learn from people with good character no matter what their age or experience is,” he says.
Finding Your Mentor
Finding a mentor may seem like a daunting task, but through some research you can identify the right candidate. Look to your elders within the communications field and take note of the people you admire. Does this person have skills you want to develop within yourself? Do they command the respect of the professionals in your industry? Are they known for supporting their colleagues? Can you easily connect with them? These are the questions that you should be asking yourself when tracking down the right person to guide you in your career.
Your mentor already may be sitting across from you at work, or you may have to look beyond the confines of your office walls to find your match. Join a professional association like Public Relations Society of America or the American Marketing Association and start attending networking and industry events to make connections.
Cruise LinkedIn to scope out interesting profiles or troll Twitter to see who is leading important discussions. Ask an esteemed colleague or former college professor if they have any recommendations of people who might be a good advisor for you. After you have narrowed down your list of prospects, invite each candidate out for coffee to see if there is a connection. “That chemistry is absolutely necessary,” advises McGuinn.
Also, your city’s chamber of commerce or a local business organization may offer a mentorship program that screens candidates and pairs you up with the right person.
Establishing + Maintaining The Relationship
Upfront establish what you both, as mentor and mentee, seek from the relationship. With your mentor, outline your goals and strategize a plan of attack. And then schedule meetings for every month or so with an agenda of topics to discuss. Or if you are looking for something a little more low-key, maybe your mentorship style is more informal, spit-balling ideas over beers and meeting up a few times throughout the year.
Now two years into her mentorship with Cutchins, McGuinn reminisces on their first structured meeting, a whiteboard session where Cutchins had her list out her aspirations as a writer. “The more we put on the board, the more excited and confident I became because those were goals that I could very easily see and achieve,” she says.
After their first mentorship session, the two started meeting to discuss movies and books, like Stephen King’s “On Writing,” and over the years the mentorship grew to incorporate casual lunch meet-ups and formal writing sessions. As your mentorship develops, feel free to add new activities that can strengthen your bond as mentor and mentee. Attend a networking event together. Invite your mentor to a work party. Go see an exhibit that you both are interested in.
“A mentor is only as good as the questions the mentee asks,” says Cutchins. You are given access to information and tools through your mentor, so be sure to tap into their industry knowledge.
While a mentorship exists so you can absorb the knowledge of your elder, be sure to be respectful of the time and attention they are giving to the relationship too. Stay focused during meetings, accept criticism with grace, show your appreciation, and be sure to reciprocate the love, asking if you can help your mentor with anything.
“Digital design is like painting, except the paint never dries.”- Neville Brody
From graphic design to interactive design and beyond, we’ve sorted through all of our jobs postings and gathered the top 15 new jobs openings from the digital design industry.
Get your creative juices flowing, and apply away! Your next career move in the digital industry could be just one click away.
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If you’ve always wanted to work in our nation’s capital, or if you work there now and are looking for a change, now might be the perfect time to make your move.
There are tons of media jobs in Washington, D.C. to be had, and they’re all on our job board. Here are some of the best jobs in the DC area hiring right now. From respected news media organizations to high-profile advocacy groups and trade associations, these employers may have the job for you.
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Monthly Unique Visitors: 4.3 million
Background: Many shelter publications focus on showcasing homes that are crammed with exquisite (and outrageously expensive) items. So, while their pages may be fun to look at, they’re not very useful to consumers who don’t have multiple thousands to spend on interior decorations.
Lonny came onto the scene in 2009 and sought to create bit more balance in the shelter publication world. The site features beautiful designs that can be achieved on a budget, said Angela Tafoya, editorial director. The publication looks at décor from an “aspirational but attainable approach,” she says.
The publication’s audience is geared toward the 18-44-year-old demographic and its base is 93% female. Readers have purchasing power and may have purchased a home.
What to pitch: Editors have a steady roster of freelancers who they call on to bring article ideas that were conceived in-house to fruition; but they’re very open to new voices.
Freelancers who have access to the owners of a beautifully designed home can pitch the Home Tours section. This vertical houses the highest performing pieces on the site, and editors like to showcase a variety of homeowners who have great stories to tell about the spaces they’ve created, says Tofaya. Subjects of Home Tours articles have included interior designers and authors, as well as less notable folks who have beautiful indoor spaces. Word count: 1,000-1500.
The Lines We Love section is also open to freelancers. This is the place to pitch profiles of emerging designers. Word count: 300-500.
Pitches that focus on home design trends are also welcome. These are slideshows that run about 250 words with 90-word captions.
Editors are open to trying new things, so feel free to pitch ideas that don’t fall specifically within the scope of the aforementioned verticals. City-guide roundups and first-person pitches that are related to home décor are all fair game.
What not to pitch: The Trending vertical, which covers up-to-the-minute news stories, is handled in-house.
What publicists should pitch—and when: Editors are interested in receiving home-related product pitches, but they may be even more interested in a home profile story about the person who created the product line. Celebrity home profile pitches are also welcome. Lead time is 4-6 weeks.
Percentage of freelance-written content: 30%
Percentage of freelance pitches accepted: 50%
Recent freelance stories pitched and published: A freelance writer pitched A Chicly Renovated Spanish Revival in Los Angeles for the Home Tours section. Freelancers also pitched a trends piece that focuses on the Buffalo Check pattern phenomenon as well as a Lines We Love article that profiles Logan Killen Interiors.
Etiquette: Editors like to see pitches that are only about one paragraph in length and are sent in the body of the email. Include an article hed as well as links to relevant clips, but please do not send any attachments.
Lead time: 4-6 weeks
Pay rate: $300-$500
Payment schedule: Invoice upon acceptance
Kill fee: 20%
Rights purchased: Varies depending on the assignment
Contact info:
Lonny
101 Redwood Shores Pkwy. #150
Redwood City, CA 94065
Twitter handle: @LonnyMag.com | Facebook
FirstName.LastName@Livingly.com
Direct all pitches to:
For Home Tours, Lines We Love, and first-person stories, editorial director Angela Tafoya: ANGELA dot TAFOYA at LIVINGLY dot COM
For home design trend pieces, senior associate editor, Shelby Wax: SHELBY dot WAX at LIVINGLY dot COM
Monthly Unique Visitors: 5 million
Background: Mom.me kicked off on Mother’s Day 2012 and was acquired in 2018 by Rock You Media (now known as Wild Sky Media). But the shift in ownership did not change the site’s primary mission of helping to guide women through one of life’s biggest challenges: motherhood. “We’re targeting millennial moms and looking to explore new motherhood and the highs and lows that come with that,” says Laura Clark, editorial director of parenting.
The site covers pregnancy through the elementary school years, but the most popular articles focus on parenting children who are kindergarten age and younger.
Mom.me also offers trending news stories in addition to pregnancy and baby articles, DIY projects, recipes, and fashion and beauty coverage.
What to pitch: First-person stories are the best way to get your foot in the door. “What we’re looking mostly for now is those first-person stories,” says Clark. “Our audience loves first-person stories.” Pitches can cover everything from conception to pregnancy to the kindergarten years. And editors are looking for authenticity in your pitches. “Let’s not sugar coat what goes on when your body changes and you become a mom,” says Clark. Stories that focus on how your relationships change when you become a parent (relationships with your friends, your partner, etc…) is a category that’s particularly popular with Mom.me readers. Word count is 700-800.
What not to pitch: News and lifestyle are covered in house.
What publicists should pitch—and when [lead time]: Publicists should only submit products that can be used from pregnancy to ages 5-6. You can also submit studies that can support a news story. Lead time is one month.
Percentage of freelance-written content: 50 percent
Percentage of freelance pitches accepted: 25 percent
Recent freelance stories pitched and published: Freelance writers penned Let’s Be Real, Sometimes Motherhood Is Boring AF and Our Date Nights Were Getting Miserable — Here’s How We Changed That.
Etiquette: Keep your pitches short (1-2 paragraphs) and within the body of the email. Editors like to see a quick description of your story idea as well as a bit of information about yourself and links to relevant clips. And please include the world “pitch” in the subject line.
Lead time: Pitches are welcome on a rolling basis, but seasonal pitches should be sent at least a few weeks to a month in advance.
Pay rate: $75
Payment schedule: 30 days from the invoice date
Kill fee: None
Rights purchased: All rights
Contact info:
Mom.me
Wild Sky Media
1111 Broadway, 3rd Fl.
Oakland, CA 94607
Mom.me
Twitter handle: @momdotme | Facebook
Direct all pitches to:
Deputy editor Esther Carlstone: ESTHER dot CARLSTONE at WILDSKYMEDIA dot COM
Deputy Editor Lauren Levy: LAUREN dot LEVY at WILDSKYMEDIA dot COM
Topics:
How to Pitch
Background: Motherwell went live in 2016 and has become a resource for all things related to parenting and culture. The site covers a wide range of topics, ranging from pregnancy loss and educational issues to gender roles and the emotional fabric of parenthood.
“We want Motherwell to be a home of civilized debate on the parenting topics that matter most,” says Lauren Apfel, co-founder and executive editor. Editors don’t shy away from conflicting points of view because they know that parenting is important work and each family does it differently. They believe that modern parenting is a complicated entity and love to showcase a full spectrum of parenting experiences.
What to pitch: Editors are looking for crisp, thought-provoking writing on a particular slice of the parenting experience across a range of themes: culture, family life, obstacles, and the process of overcoming them.
Personal Essays: Editors want first-person narratives with a unique focus on an aspect of modern parenting. Word count: up to 1200.
Perspective Pieces: Hit editors up with first-person pieces that cover a newsy, topical or controversial issue. They’re looking for tight, well-argued pieces that weave anecdote and analysis to make a strong case for a particular point of view. Word count: up to 1200.
What not to pitch: Editors are interested in hearing about all sides of the parenting story.
Percentage of freelance content: About 90%
Percentage of freelance pitches accepted: About 5%
Recent stories submitted and published: Freelance writers pitched How to Rekindle Love After Kids? Try Fresh Limes, and Fighting the Patriarchy One Grandpa at a Time.
Etiquette: Submit only fully written articles via Submittable. For time-sensitive pieces, writers are encouraged to include the word “timely” in all caps in the subject line.
Lead time: Variable, but usually within 2-3 weeks
Pay rate: $50 for selected featured essays
Payment schedule: On publication
Rights purchased: Writer retains rights, within a timeframe
Contact info:
Twitter handle: @motherwellmag | Facebook | Instagram
Email: motherwellmag@gmail.com
Direct all pitches to: Submittable.com
3 Web Tools That Can Help in Idea Generation and Research
Every writer has their tricks for inspiration or getting unstuck. For some it’s reading, jogging, or engineering breaks into the day with a Pomodoro timer. Others recharge by playing games like solitaire or table top games.
But the modern internet itself holds some newer tricks up its sleeve for us. Looking up internet search data might seem like the domain of a savvy online marketer–but a few of these tools can be surprisingly helpful for writers too. Here’s a quick round up of three that are simple, free, and often overlooked.
Google receives over 2 trillion searches a year. A mind-boggling sum. With that is valuable data on what people like and what’s happening in the world. It’s insightful for any journalist, and fortunately, Google does not make this information entirely private.
You can access popularity trends on what people are searching on Google Search trends. You can view the data over time, and even drill into how it’s trending geographically.
Let’s say you’re writing an article on vegan diets. By searching “vegan,” you’ll find that it has been continuing to rise in popularity for well over a decade, but over the last three years, it’s plateaued a bit. You can even compare the popularity of searches. By adding “vegetarian” as another search parameter, you’ll find that it’s searched much less than “vegan,” perhaps suggesting veganism is more culturally popular.
SimilarWeb is another overlooked tool for journalists. It allows you to understand website metrics, like how many visitors a website gets, and where they get their traffic from.
For example, to continue with the vegan theme, you’ll find that the vegan restaurant recommendation site, Purple Cow, is quite popular according to SimilarWeb. That can be used to make suggestions on which restaurant aggregator you want to include in your article, or who you might want to reach out to for expert opinions.
With SimilarWeb, you can also find similar sites. For Purple Cow, it shows a variety of Vegan related websites. If you want to understand the landscape of a particular space and who the players are, this is an excellent tool to quickly do that.
When starting an article, you are likely going to brainstorm all the different angles and areas you can cover for a particular topic. You’ll Google search a topic, and read the first few articles to start coming up with ideas.
There’s is a much easier way to brainstorm. After searching for a term, when you scroll all the way down on the Google search results, at the very bottom, you’ll see related search terms. For “Vegan,” you’ll see “vegan lifestyle” and “vegan benefits,” and if you drill in further from there, you’ll see “vegan benefits for skin.” You can easily see how this can give you a number of angles to consider.
Surprisingly, we’re so used to looking above the fold at the top Google search results, that this has become an easily forgotten, but powerful feature on Google.
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Modern writers can benefit from borrowing techniques from others working on the web, and adding a few tricks like these to the bag, might just land you that next article.
Topics:
Journalism Advice
