Social Media Marketing

Create effective and strategic campaigns

Level: Beginner
Instructor: Dana Johnson

Social Media Marketing

*Avantguild discount applied at checkout
  • Self-paced instruction
  • 10 video lessons
  • 1h 30m of lesson content
  • Campaign building exercises
  • Led by an industry expert
  • Lifetime access
  • All sales are final
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Who Should Take This Course

Marketers, Social Media Specialists, Community Managers, anyone who builds their brand with social media

Skills You Will Learn

How to apply the 5 elements of successful social media marketing - Strategy, Frequency, Timing, Effective Content and Engagement

Identify your audience and discern which platforms they spend their time

Develop messaging for each platform to reach your intended audience

Experiment with the best times of day and frequency to post

Highlight positive comments, and use negative feedback as a tool to strengthen your brand

Capitalize on social trends, proper use of images, initiate and piggy back on hashtags

Understand performance/measurement basics from standard platform-native and third party measurement tools

Use your data to inform when, where, what and how you post moving forward

Why Take This Course

Every business, regardless of size, needs a social media strategy. But if you’re just starting out, using social media can be daunting. Which platforms are right for your brand? What do you post? How do you get followers?

This course demystifies social media marketing and guides you through the endless capabilities of platforms like Facebook and Instagram. You will learn to apply tactics and think strategically so you can begin to shape your brand’s perception, drive traffic to your site, sell products and eventually be seen as a leader within your corner of the industry. This course gives you a foundation from which to build a smart social media approach that over time, can direct your brand to social success.

Session 1

Introduction and The Basics

  • Lesson 1: What is Social Media Marketing and why is it Important?
  • Lesson 2: Strategy - Identify Your Audience and Where to Find Them
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Session 2

Creative, Calculated Conversation

  • Lesson 1: Execution, Frequency, Content and Posting
  • Lesson 2: Images vs. Texts vs. Links - Oh My!
  • Lesson 3: Reply and Adjust - Relationship Building and Analysis
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Session 3

Measurement and Management

  • Lesson 1: Analytics Resources and Beyond
  • Lesson 2: Engagement - What Does it Really Mean?
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About the Instructor

Dana Johnson

3 Courses

Dana Johnson is a Louisiana native with over 10 years experience as a marketing professional in New York City. She has created top tier integrated marketing campaigns at some of the industry’s biggest media outlets and Fortune 500 television and publishing brands. Dana has been able to leverage her diverse background in cross platform marketing to bring to life compelling B2B and B2C events within the United States and abroad. As an entrepreneur herself, her background and unique understanding of small business needs offer an alternative approach to event marketing. Dana graduated Cum Laude with her MBA from Adelphi University and presently resides in Los Angeles.