Skills in 60: Multimedia Copyediting

Edit digital content and rich media

Level: Intermediate
Instructor: Emmy Favilla

Skills in 60: Multimedia Copyediting

*Avantguild discount applied at checkout
  • Self-paced instruction
  • 4 video lessons
  • 0h 53m of lesson content
  • Led by an industry expert
  • Lifetime access
  • All sales are final
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Skills You Will Learn

10 universal pro tips for multimedia copyediting

Create platform specific style guides

Forgo traditional grammar and mechanics for character limits and clickable headlines

Develop and implement style guide rules for various channels

Know when to follow and deviate from style guide rules

Edit captions and text for videos

Collaborate with graphic artists in your editing process

Why Take This Course

Content today is no longer static—it’s rich, quickly developed and constantly evolving. This course will fine tune your eye beyond flat content and enable you to edit many formats with speed and consistency.

In one hour, you will learn how to edit heavily designed infographics, videos with multiple voices, GIFs that use slang and jargon and posts on social platforms like Facebook or Instagram. Get tips to develop channel-specific style guides and brand rules for every platform. With the learnings from this course you will become a trusted resource for accuracy, consistency and readability of your brand’s content.

Session 1

Multimedia vs. Traditional Copyediting

  • How cross-platform editing can differ from editing print and “flat” media; the role of the copy editor in the digital age
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Session 2

Style Manuals Within the Context of Multimedia

  • When to deviate from house style; creating style guides for different channels
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Session 3

Edit Video Copy

  • Nuances and style choices to keep in mind when editing captions and text for videos, GIFs, etc.
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Session 4

Edit Copy for Social Posts

  • Guidelines to consider when editing posts, infographics, and other copy that lives on social media
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About the Instructor

Emmy Favilla

Emmy Favilla is the Senior Commerce Editor in BuzzFeed's Marketing Lab, former Global Copy Chief at BuzzFeed and author of A World Without "Whom": The Essential Guide to Language in the BuzzFeed Age. As Global Copy Chief, she oversaw a team of international copy editors and co-author of the BuzzFeed Style Guide. She is also the former copy chief of Teen Vogue and has also worked as a staff and freelance copy editor for Seventeen, Natural Health, Domino, Blender, and Lucky magazines. Emmy attended the University of the Arts London and holds a B.A. in Journalism from New York University.