TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

$100M Radio Shack Account Goes To Butler, Shine, Stern & Partners

revenge.jpg

It’s finally happened. Radio Shack has selected a winner in their review. It’s California shop BSSP. No one was surprised when the account went into review considering Radio Shack tagged a new CMO, Lee Applbaum in September 2008. A few months later he told the WSJ in an article about the life of a new Chief Marketing Officer that: ‘If you start hearing the phrase, “but that’s how we’ve always done it,” [from your ad agency] you might need to move on, Applbaum said. And that’s what precisely he did. The incumbent was Arnold Boston who was eliminated in the early rounds of competition.

Radio Shack is trying on a new look for their brand. This year, stores will be offering an in-store trade-in program. Customers will be able to bring in working items (consoles, phones, laptops) and an employee will give you a gift card charged up with the appraised value. This an extension of an online trade-in program Radio Shack has offered since 2008. Who knew?

Other good news? With Circuit City out of the way, Radio Shack has seen a boost in their web traffic. And the bad news: Radio Shack’s Chief Executive received a compensation package $5.5M in 2008. Folks are not happy about that considering the company has a few rough years, but what else is new? Executive pay? Bah.

More: Omnicom: John Wren’s Salary And His Track Record Of Holding It Down

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsLearn how to use stories to inspire, connect, and persuade your clients! In this workshop starting September 3, you'll learn how to uncover stories in everyday life, incorporate stories into your media work, use storytelling techniques with clients, all to improve your pitch and presentation skills. Register now!