We know how traditionalists in the field feel about Vine and other Next Big Thing “tools”, but we did just come across this HP spot by 180LA, which is supposedly the first straight-up TV spot ever created entirely with third party Vine loops.
Here’s your user generated content:
…and some context below.
The ad’s novelty has already won the agency several press mentions: CCO William Gelner told Mediapost that 180 “took a digital execution and brought it to TV” after one of the Vines associated with what was originally intended to be a social-only campaign went viral, racking up 10 million views.
The resulting ad is certainly more coherent than your average six-second loop.
Campaign: HP BTS
Global CEO: Michael Allen
Copywriter: Mike Van Linda
Account Coordinator: Allison Landrum
Production Co.: 180LA
Shoot Location: Los Angeles
Shoot Date: July 28th, 2014
Editorial Company: Whitehouse
Editor: Brandon Porter
Producer: Evan Cunningham
Company: Carbon FX
Recording Studio: JUICE WEST
Mixer: Bob Gremore
Producer: Oscar Morales
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