A (Desperate) Gary Coleman Pairs With (The Desperate) I Can’t Believe It’s Not Butter

Here’s the plot: Gary “What you talkin’ about Willis” Coleman has teamed up with I Can’t Believe It’s Not Butter to battle you for a $1M prize. The Gary Coleman “Know Better Hour“ invites gamers to play live against ex-candidate for California governor and other “know better heads.“ Questions focus on fun facts over the decades, dating back to the 1950s.

The website also hosts a video in which Coleman admits to knowing better regarding his 1998 run-in with a fan he ended up assaulting. There’s also a “live chat” set up so you talk to Coleman during game play. In the mean time, it’s running a conversation between MrsBttron and NoToButter that you can join in on. We’re not kidding.

So, the message here is what…? Celebs make bigger mistakes than you do? Um, no. You should know better than to assault someone? Possibly. Or, does it have something to do with choosing regular butter first and then wishing you hadn’t? Maybe… Probably… No, yeah definitely. That must be it.

Join Baratunde Thurston (left), The Onion’s Director of Digital and author of How to Be Black, for an entertaining look at creative social media campaigns in our Social Media Marketing Boot Camp starting this Thursday, February 16. Other speakers include Morin Oluwole (Facebook), Michael Brito (Edelman Digital), and Tim Devane (bitly). Register now.