TVNewser Show TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

AAAA Nancy Hill Tackles Behavioral Advertising


The long debated subject of behavioral ad targeting continues. The last major movement included The Federal Trade Commission asking advertisers to regulate themselves. A year later, The American Association of Advertising Agencies (AAAA), the Association of National Advertisers (ANA), the Direct Marketing Association (DMA), and the Interactive Advertising Bureau (IAB) are now going to sit down and hash out how this whole thing is going to work.

“Advertising agencies are leaders in the innovation that is fueling the Internet economy,” said Nancy Hill (pictured above), President and CEO of the American Association of Advertising Agencies. “We are anxious to work with our colleagues in the Internet, advertising, and marketing communities to develop effective self-regulatory practices that apply across all our memberships.”

After the collapse of behavioral online marketing firm, NebuAd, post a Congressional inquiry, it seems the best offense? Natch. Is the best defense.

More: Wal-Mart’s Digital Business Is Up For Review

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now!