The national board of the American Advertising Federation are looking to jack up fees which will directly affect local clubs across the country.
The new fee will increase the national portion of each ADDY entry fee from $2 to $15. A 750% increase that they refer to as â€œmodest.â€ Currently, the ADDY entry fee for members is $38 per entry. With the increase from nationals, the entry fee will be raised to $51 per entry.
What’s really going on is that the federation is looking to take this extra coin to increase the quality of the national ADDY show and to better promote the ADDY brand. Now does anyone buy into that? Who knows where the money really goes? Check out the website to learn more.