In yet another ridiculous attempt to save the LiLo brand, Lindsay Lohan (I know, wtf is she doing on AS...just wait) and cohorts put together a Web site that was supposed to entice corporate sponsors to cough up cash for her 22nd birthday.

Um, right. It didn't work. Reports that no one wanted to sponsor the bash apparently lead to it's cancellation altogether. Maybe Lohan and Sharon Stone should get together and talk about coming up with a new strategy.

The whole thing was put together by Talent Resources, a company that culls advertisers for bullshit like this. Good call, fellas.

Initial ideas include a spread in Playboy where they're clothed, a perfume line for Tibetan monks and a co-written book, Rehab for Dummies. After three visits this year alone, Ms. Lohan should be well versed on that particular issue. Gossipy, yes. But we all love to see car wrecks — let the rubbernecking begin.