PRNewser FishbowlNY FishbowlDC GalleyCat TVNewser TVSpy LostRemote SocialTimes

Action Against Hunger Pleads For ‘Justice For Muttur’ in Bloody New Spot

In 2006, 17 humanitarian workers from in Mutter, Sri Lanka were shot to death at close range during a period of governmental unrest in the city. Though the French NGO the humanitarians were working for, Action Against Hunger (known internationally as Action Contre la Faim), official dubbed the massacre a “war crime,” there has still been no formal UN investigation into the incident. With the help of TBWA/Paris and Wanda Productions, AAH is hoping to fix this.

On the blood-stained shirt of one of the victims, TBWA/Paris paints a gruesome picture of the massacre, showing the victims being shot in the head, a crime that to this day the Sri Lankan government has taken no responsibility for. Near the end of the video, viewers are presented with a petition to sign in order to get the UN to finally open its six-years-overdue investigation. Violent? Absolutely, but how else do you motivate people to care about an issue they (probably) were never aware existed? For more information on the Justice for Muttur campaign, visit its website here. Credits after the jump.

Client: ACTION CONTRE LA FAIM

Advertiser: Anne Degroux, Arnaud Fonquerne, Pauline Chetcuti, Julia Belusa,
Nolwenn Poupon.

Agency: TBWA\PARIS

Agency: Anne Vincent, Claire Botreau, Franck Botbol, Hugues Cholez.

Executive Creative Directors: Rémi Noël, Eric Holden.

Copywriter: Glen Troadec.

Art Director: Nicolas Dutartre.

Agency producer: Blaise Izard.

Sound Production: \Else

Sound Production: Fabrice Pouvreau.

Director: Luis Nieto

Production company: Wanda

Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!