AdAge, GroupM, Digitas, Ogilvy, YuMe Like Pre-Rolls

Michael Learmonth of AdAge leads a discussion on the efficacy of pre-roll ads. And here we thought they were dead or dying.

Michael Mathieu, CEO of video ad network YuMe; Rob Norman, CEO of WPP’s GroupM; Robert Davis of Ogilvy; and John McCarus of Digitas join in.

Via AdPulp

More: “Super Bowl Pre-Roll: Cars.com”

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.